ebooks and download videos Search All  Title  Author 
Home / Nonfiction / Business & Economics / International

The Principles of Islamic Marketing

| £92.06 | €102.71 | Ca$150.16 | Au$147.99
by Baker Ahmad Alserhan
What is this?EPUB by download  |  $109.95
What is this?PDF by download  |  $109.95
add to wish list
The Principles of Islamic Marketing by Baker Ahmad Alserhan

The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one quarter of the world's population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for meaningful cooperation between international marketers and their Muslim markets. His book provides a complete guide for an organization when managing its entire marketing function or when customising part of its offering to suit Muslim customers. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into key elements such as, distribution channels, retailing practices, branding, positioning, and pricing; all within the Muslim legal and cultural norms. This second edition brings the book up to date and features a number of new case studies and two additional chapters on Maqasid Al Shariah and the Islamic economy, and a strategic perspective on Islamic marketing and branding.

SHARE  Share by Email  Share on Facebook  Share on Twitter  Share on Linked In  Share on Delicious
or call in the US toll free 1-888-866-9150 product ID: 820118

Ebook Details
Pages: 260
Size: 3.4 MB
Publisher: Gower
Date published:   2016
ISBN: 9781317019145 (EPUB)
9781317019152 (PDF)

This product is listed in the following categories:

Nonfiction > Business & Economics > Sales & Selling
Nonfiction > Business & Economics > International

This author has products in the following categories:

Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Sales & Selling
Nonfiction > Business & Economics > International

If you find anything wrong with this product listing, perhaps the description is wrong, the author is incorrect, or it is listed in the wrong category, then please contact us. We will promptly address your feedback.

Submit 5 page SummaryWhat is this?

© 2016