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The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet

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by Steven G. Mandis
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The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet by Steven G. Mandis

The untold story of Real Madrid: one of the most incredible turnarounds in sports and business history.

Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world.

How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously ana- lyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid

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Ebook Details
Pages: 344
Size: 7.4 MB
Publisher: BenBella Books
Date published:   2016
ISBN: 9781942952558 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Management
Nonfiction > Sports & Recreation > Soccer
Nonfiction > Sports & Recreation > Business Aspects

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