The Script: 7 Steps to Selling Your Show to a Theater Client
by John B. Pyka

The Script is a breakdown of the sales script and selling techniques that John uses to sell his shows/services to theater/convention/festival clients. (This ebook is also part of Theatrical Magic Omnibus Edition: Turning Tricks into Theater.)

John has worked in sales and marketing for 20 years. B2B, trade shows, consumer marketing and as a corporate sales trainer. He wrote this e-book for entertainers, but the principles apply to any field.

The Script is a proven sales script developed and tested over 20 years, complete with follow up questions, understanding buying triggers, and most importantly, THE closing question that will increase your sales by 20% the first time you use it.

1. Identify your potential customer
2. Send the materials
3. Follow up
4. Ask for the meeting
5. Present the options you want them to buy
6. Shake hands and sign the contract
7. Fulfill the contract

1st edition 2012, 19 pages.
word count: 5986 which is equivalent to 23 standard pages of text