ebooks and download videos Search All  Title  Author 
Home / Nonfiction / Business & Economics / Customer Service

The Social Business Imperative: Adapting Your Business Model to the Always-Connected Customer

| £16.66 | €18.73 | Ca$27.02 | Au$26.67
by Clara Shih
What is this?DRM-EPUB by download  |  $19.99
What is this?DRM-PDF by download  |  $19.99
add to wish list
The Social Business Imperative: Adapting Your Business Model to the Always-Connected Customer by Clara Shih

Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google 15 years ago. Amidst the demands of running a business, it can be alluring to fully delegate "digital" to the digital team. But in today's wired environment, digital is actually everyone's job. Company leaders and professionals must seek to personally grasp the tectonic changes arising from the always-connected customer, and then rethink traditional business models, business practices, and even their own job responsibilities and careers accordingly.

In The Social Business Imperative , Silicon Valley entrepreneur and renowned thought leader Clara Shih identifies powerful new opportunities created by social media across the entire customer lifecycle. As described in the book's foreword, written by Starbucks Chairman and CEO Howard Schultz, this guide is a must-read for all professionals. From boards of directors, CEOs, and Chief Marketing Officers to to front-line sales managers, recruiters, IT, and compliance directors, no role is untouched by the social, mobile, digital transformation. This book explains how to adapt and thrive in this brilliant new world order by understanding the transformation taking place not only in one's own department but across the customer journey. Only with this broader understanding can functional leaders collaborate on delivering a cohesive experience spanning previous organizational silos.

Going far beyond her global bestseller The Facebook Era , Shih offers unprecedented insights into why and how traditional organizations must re-imagine their existing business processes to capture “the digital last mile” across social, mobile messaging apps, Internet of Everything, and the collaborative economy. Drawing on her immense experience helping Fortune 500 companies operationalize digital transformation to drive measurable uplift in sales and loyalty, Shih also presents powerful new case studies spanning multiple industries and companies from Wells Fargo to Warby Parker.

“A book worth reading, a voice worth listening to, from a leader of real consequence. A clarion call on the promise and potential of social channels to transform business.” ??"Walter Robb, Co-CEO, Whole Foods Market

“This is a must-read for any business leader who wants to thrive in this time of disruptive change.” ??"Chip Bergh, President & CEO, Levi Strauss & Co.

"Whether you're a global brand, small local business, or individual who wants to turn your passion into a livelihood, this book simply and clearly articulates how to channel the power of social media to delight audiences and grow your business." ??"Marne Levine, COO of Instagram

“Almost overnight, social media has transformed business and the way we as companies interact with our customers. In a way, social media has become part of everyone??s job. Clara's book gets right to the heart of the matter and gets us thinking critically about what could be next on this roller coaster ride.” ??" Robin Hayes, President and CEO, JetBlue

“The power of Clara??s book is it highlights not only social media practices but fundamental business practices and how company leaders need to enti

To view this DRM protected ebook on your desktop or laptop you will need to have Adobe Digital Editions installed. It is a free software. We also strongly recommend that you sign up for an AdobeID at the Adobe website. For more details please see FAQ 1&2. To view this ebook on an iPhone, iPad or Android mobile device you will need the Adobe Digital Editions app, or BlueFire Reader or Txtr app. These are free, too. For more details see this article.

SHARE  Share by Email  Share on Facebook  Share on Twitter  Share on Linked In  Share on Delicious
or call in the US toll free 1-888-866-9150 product ID: 825623

Ebook Details
Pages: 256
Size: 5.8 MB
Publisher: Prentice Hall
Date published:   2016
ISBN: 9780134263502 (DRM-EPUB)
9780134263465 (DRM-PDF)

DRM Settings
Copying:of 30 selections every 30 days allowed
Printing:of 30 pages every 30 days allowed
Read Aloud:  allowed

Territory Restrictions
This ebook will NOT be sold to customers with a billing address in:
Afghanistan, Algeria, Belarus, Bosnia and Herzegowina, Congo, Congo (The Democratic Republic of the), Cote D'Ivoire, Cuba, Indonesia, Iran (Islamic Republic of), Iraq, Korea (Democratic People's Republic of), Liberia, Libyan Arab Jamahiriya, Macedonia (The Former Yugoslav Republic of), Myanmar, Nigeria, Sudan, Syrian Arab Republic, Zimbabwe

This product is listed in the following categories:

Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Customer Service

This author has products in the following categories:

Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Customer Service

If you find anything wrong with this product listing, perhaps the description is wrong, the author is incorrect, or it is listed in the wrong category, then please contact us. We will promptly address your feedback.

Submit 5 page SummaryWhat is this?

© 2016