The TV Brand Builders provides incisive yet practical guidance on the creation and maintenance of brands in television broadcasting, illustrating not only how to win audiences' attention, but how to keep it to create the iconic television show brands of the future.
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|Size: ||3.2 MB|
|Publisher: ||Kogan Page|
|Date published: || 2016|
|ISBN: ||2370007451173 (DRM-EPUB)|
|Read Aloud: ||not allowed|