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The TV Brand Builders: How to Win Audiences and Influence Viewers

| £24.96 | €28.07 | Ca$40.49 | Au$39.96
by Andy Bryant & Charlie Mawer
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The TV Brand Builders: How to Win Audiences and Influence Viewers by Andy Bryant & Charlie Mawer

The TV Brand Builders provides incisive yet practical guidance on the creation and maintenance of brands in television broadcasting, illustrating not only how to win audiences' attention, but how to keep it to create the iconic television show brands of the future.

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Ebook Details
Pages: 344
Size: 3.2 MB
Publisher: Kogan Page
Date published:   2016
ISBN: 2370007451173 (DRM-EPUB)
9780749476700 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Industries > Media & Communications Industries
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Development > Business Development

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