From e-mail to YouTube, Facebook to webvertising--the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like:
Filled with samples and resource lists, this book is the only book a marketing professional will ever need.
- Blogs and blogging
- Pay-per-click advertising
- Search engine optimization
- E-mail offers
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|Size: ||1.3 MB|
|Publisher: ||Adams Media|
|Date published: || 2012|
|ISBN: ||9781440514111 (DRM-EPUB)|
|Read Aloud: ||not allowed|