Value stands as the ultimate trade-off between customers and companies. The Value Trail by Dr Marc Sansó develops a disruptive new model of strategic analysis based around three areas of value: Appreciation, Concentration and Predation. A central issue for most managers is how to capture customer insights and use them to deliver outstanding products and services that encompass an irresistible charm for the customer with a profitable business model. This book allows the reader to understand how companies can set corporate goals and leverage internal resources to deliver successful value propositions, offering a comprehensive approach to competitive analysis and strategy. Above everything, it's about how to become valuable
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|Size: ||2.3 MB|
|Date published: || 2015|
|ISBN: ||9781317012665 (EPUB)|
|Copying:||of 5 selections every 10 days allowed|
|Printing:||of 5 pages every 10 days allowed|
|Read Aloud: ||not allowed|