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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires

$73.95
| £61.88 | €70.91 | Ca$99.15 | Au$100.67
by Cynthia Huffman & David Glen Mick & S. Ratneshwar
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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires by Cynthia Huffman & David Glen Mick & S. Ratneshwar

This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the 'why?' of consumption. The book answers questions such as:

  • What is the nature of motives, goals, and desires that prompt consumption behaviours?
  • Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments?
  • How do consumers think and feel about their cravings?

Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.


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or call in the US toll free 1-888-866-9150 product ID: 693023

Ebook Details
Pages: 352
Size: 2.0 MB
Publisher: Routledge
Date published:   2003
ISBN: 2370005430675 (EPUB)

This product is listed in the following categories:

Nonfiction > Business & Economics
Nonfiction > Business & Economics > Marketing

These authors have products in the following categories:

Nonfiction > Business & Economics > Economics
Nonfiction > Business & Economics > Consumer Behavior
Nonfiction > Business & Economics > Economics > Macroeconomics
Nonfiction > Business & Economics
Nonfiction > Business & Economics > Marketing

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01/17/2017
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