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Transcultural Marketing

| £41.82 | €46.66 | Ca$68.22 | Au$67.23
by Marye Tharp
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Transcultural Marketing by Marye Tharp

Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.

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Ebook Details
Pages: 416
Size: 4.9 MB
Publisher: Routledge
Date published:   2014
ISBN: 9781317507482 (DRM-EPUB)

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Nonfiction > Business & Economics
Nonfiction > Business & Economics > Marketing

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