Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.
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|Size: ||4.9 MB|
|Date published: || 2014|
|ISBN: ||9781317507482 (DRM-EPUB)|
|Read Aloud: ||not allowed|