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Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

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by Perry Marshall & Keith Krance & Thomas Meloche
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Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes by Perry Marshall & Keith Krance & Thomas Meloche

Perry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You'll discover how to pinpoint your most profitable audiences—then, how to reach them, convert them, and keep them as your fan, friend, and customer for life.
Introducing game-changing strategies, valuable tools and reports, Marshall and team breakdown the magic of Facebook Paid Advertising, including mobile and local. You'll see how to gain dramatically on your investment—in clicks, customers, and profits.

Discover how to:
Create a campaign and find new customers in minutes
Get local customers to visit your store or event
Profile your audience using Facebook Graph Search and Ad Manager
The perfect bidding strategy for your objectives and budget
Hyper-target your audience with segment-specific ads
Track and follow leads and customers
Achieve measurable profits while you inform and entertain your fans
Avoid ad fatigue with the perfect Newsfeed Ad
Merge direct response with content marketing to ignite everything

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Ebook Details
Pages: 268
Size: 13.2 MB
Publisher: Entrepreneur Press
Date published:   2014
ISBN: 9781613082850 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Advertising & Promotion
Nonfiction > Business & Economics > E-Commerce > Internet Marketing
Nonfiction > Computers > Internet > World Wide Web > Social Networking

These authors have products in the following categories:

Nonfiction > Business & Economics > Entrepreneurship
Nonfiction > Business & Economics > Sales & Selling
Nonfiction > Business & Economics > E-Commerce > Internet Marketing
Nonfiction > Science > Life Sciences > Evolution
Nonfiction > Religion > Religion & Science
Nonfiction > Business & Economics > Advertising & Promotion
Nonfiction > Computers > Internet > World Wide Web > Social Networking
Nonfiction > Business & Economics > Marketing

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