ebooks and download videos Search All  Title  Author 
Home / Nonfiction / Business & Economics / Advertising & Promotion

Unbrandable: How to Succeed in the New Brand Space

| £20.79 | €23.38 | Ca$33.73 | Au$33.28
by Adam N. Stone
What is this?DRM-EPUB | by download   add to wish list
Unbrandable: How to Succeed in the New Brand Space by Adam N. Stone

Brilliantly analyzes the brands that are reaching a new generation of skeptical consumers with a more authentic approach

The "Unbrandables" are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment.

Yet this is not to say that this demographic always rejects branding. From Muji in Japan, Mojang in Sweden, and Deus ex Machina in Australia to The Village Voice in New York, and even the California-based fast-food brand In-N-Out Burger, brands both new and established have been able to win over a more skeptical set of consumers by recognizing that honesty is the best policy on practical as well as moral grounds.

Unbrandable is the guide, as much as there can be one, to imitating these companies' successful marketing strategies. Author Adam Stone examines fifty brands and individuals who have learned how to thrive in this new branding landscape by taking a more creative, transparent approach. Each profile focuses on either a brand that works, an industry professional who has adapted to new branding challenges, an individual who can articulate better than any old-fashioned focus group what the new consumer wants, or a place—among them, Berlin and Sao Paulo—that flourishes on unbrandable principles.

To view this DRM protected ebook on your desktop or laptop you will need to have Adobe Digital Editions installed. It is a free software. We also strongly recommend that you sign up for an AdobeID at the Adobe website. For more details please see FAQ 1&2. To view this ebook on an iPhone, iPad or Android mobile device you will need the Adobe Digital Editions app, or BlueFire Reader or Txtr app. These are free, too. For more details see this article.

SHARE  Share by Email  Share on Facebook  Share on Twitter  Share on Linked In  Share on Delicious
or call in the US toll free 1-888-866-9150 product ID: 765721

Ebook Details
Pages: 184
Size: 363 KB
Publisher: Thames & Hudson
Date published:   2015
ISBN: 9780500772607 (DRM-EPUB)

DRM Settings
Copying:not allowed
Printing:not allowed
Read Aloud:  not allowed

Territory Restrictions
This ebook will only be sold to customers with a billing address in:
American Samoa, Canada, Guam, Northern Mariana Islands, Philippines, Puerto Rico, United States, Virgin Islands (U.S.)

This product is listed in the following category:

Nonfiction > Business & Economics > Advertising & Promotion

If you find anything wrong with this product listing, perhaps the description is wrong, the author is incorrect, or it is listed in the wrong category, then please contact us. We will promptly address your feedback.

Submit 5 page SummaryWhat is this?

© 2016