ebooks and download videos Search All  Title  Author 
Home / Nonfiction / Political Science / Political Process / Elections

U.S. Media and Elections in Flux: Dynamics and Strategies

| £37.45 | €42.12 | Ca$60.76 | Au$59.97
by David A. Jones
What is this?EPUB by download  |  $44.95
What is this?PDF by download  |  $44.95
add to wish list
U.S. Media and Elections in Flux: Dynamics and Strategies by David A. Jones

Paid, earned, and social media are all crucial elements of modern electioneering, yet there is a scarcity of supplementary texts for campaigns and election courses that cover all types of media. Equally, media and politics courses cover election-related topics, yet there are few books that cover these subjects comprehensively.

This brief and accessible book bridges the gap by discussing media in the context of U.S elections. David A. Jones divides the book into two parts, with the first analyzing the wide array of media outlets citizens use to inform themselves during elections. Jones covers traditional, mainstream news media and opinion/entertainment-based media, as well as new media outlets such as talk shows, blogs, and late-night comedy programs. The second half of the book assesses how campaigns and candidates have adapted to the changing media environment. These chapters focus on earned media strategies, paid media strategies, and social media strategies.

Written in a concise and accessible style while including recent scholarly research, the book will appeal to students with its combination of academic rigor and readability. U.S. Media and Elections in Flux will be a useful supplementary textbook for courses on campaigns and elections, media and politics, and American introductory politics.

SHARE  Share by Email  Share on Facebook  Share on Twitter  Share on Linked In  Share on Delicious
or call in the US toll free 1-888-866-9150 product ID: 818622

Ebook Details
Pages: 124
Size: 1.5 MB
Publisher: Routledge
Date published:   2016
ISBN: 9781317679271 (EPUB)
9781317679288 (PDF)

This product is listed in the following categories:

Nonfiction > Political Science
Nonfiction > Political Science > Political Process > Elections

If you find anything wrong with this product listing, perhaps the description is wrong, the author is incorrect, or it is listed in the wrong category, then please contact us. We will promptly address your feedback.

Submit 5 page SummaryWhat is this?

© 2016