Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.
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|Size: ||16.7 MB|
|Date published: || 2016|
|ISBN: ||9781315501437 (DRM-EPUB)|
|Read Aloud: ||not allowed|