Lybrary.com: ebooks and download videos Search All  Title  Author 
Home / Nonfiction / Business & Economics / Economics / Theory

Visual Identity: Promoting and Protecting the Public Face of an Organization: Promoting and Protecting the Public Face of an Org

$59.95
| £48.99 | €56.73 | Ca$81.68 | Au$80.26
by Susan Westcott Alessandri
What is this?DRM-EPUB | by download   add to wish list
Visual Identity: Promoting and Protecting the Public Face of an Organization: Promoting and Protecting the Public Face of an Org by Susan Westcott Alessandri

Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.

To view this DRM protected ebook on your desktop or laptop you will need to have Adobe Digital Editions installed. It is a free software. We also strongly recommend that you sign up for an AdobeID at the Adobe website. For more details please see FAQ 1&2. To view this ebook on an iPhone, iPad or Android mobile device you will need the Adobe Digital Editions app, or BlueFire Reader or Txtr app. These are free, too. For more details see this article.


SHARE  Share by Email  Share on Facebook  Share on Twitter  Share on Linked In  Share on Delicious
or call in the US toll free 1-888-866-9150 product ID: 666036

Ebook Details
Pages: 176
Size: 2.2 MB
Publisher: Routledge
Date published:   2014
ISBN: 9781317452539 (DRM-EPUB)

DRM Settings
Copying:not allowed
Printing:not allowed
Read Aloud:  not allowed

This product is listed in the following categories:

Nonfiction > Business & Economics
Nonfiction > Business & Economics > Economics > Theory

If you find anything wrong with this product listing, perhaps the description is wrong, the author is incorrect, or it is listed in the wrong category, then please contact us. We will promptly address your feedback.

Submit 5 page SummaryWhat is this?

03/30/2017
© 2017 Lybrary.com