Finally available in bookstores, Seth Godin's cult classic on the future of marketing
For generations, marketers, industrialists, and politicians have catered their message to the normal and have tried to tell consumers what they should buy, use and, want. In an industrial, mass-market-driven world, this was efficient and it worked... until now.
The internet has demolished the mass market and weird is the new normal. Human beings prefer to organize in tribes, into groups of people who share a leader or a culture or a definition of normal. The rise of addressable tribes, of mini-communities and people obsessed with causes, hobbies, and passions is changing politics, economics, marketing, manufacturing, and everything else.
In We Are All Weird, Seth Godin shows how catering to the masses created the last version of our culture, but is failing with this one. Godin challenges marketers and businesses to embrace the new landscape and find ways to connect with the weird. Marketers can fight to protect the status quo (and lose) or engage in this important revolution. In this bold manifesto, Godin calls for the beginning of offering people more choices and interests, and giving them more authority to operate in ways that reflect their own unique values.
People who care now have the power to step forward and insist that the world work in a different way. There is a new era of embracing weirdness is upon us and by enabling choice we allow passion to survive and thrive.
To view this DRM protected ebook on your desktop or laptop you will need to have Adobe Digital Editions installed. It is a free software. We also strongly recommend that you sign up for an AdobeID at the Adobe website. For more details please see FAQ 1&2. To view this ebook on an iPhone, iPad or Android mobile device you will need the Adobe Digital Editions app, or BlueFire Reader or Txtr app. These are free, too. For more details see this article.
|Size: ||480 KB|
|Date published: || 2015|
|ISBN: ||9780698408999 (DRM-EPUB)|
|Read Aloud: ||not allowed|
|This ebook will only be sold to customers with a billing address in:|
|Afghanistan, Algeria, Antarctica, Argentina, Aruba, BQ, Bahrain, Bhutan, Bolivia, Bouvet Island, Brazil, CW, Cambodia, Chile, China, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, Egypt, El Salvador, French Guiana, French Southern Territories, Greenland, Guadeloupe, Guatemala, Haiti, Heard and Mc Donald Islands, Honduras, Hong Kong, Indonesia, Iran (Islamic Republic of), Iraq, Israel, Japan, Jordan, Kazakhstan, Korea (Democratic People's Republic of), Korea (Republic of), Kuwait, Kyrgyzstan, Lao People's Democratic Republic, Lebanon, Libyan Arab Jamahiriya, Macau, Martinique, Mexico, Mongolia, Morocco, Nicaragua, Oman, Palestinian Territory (Occupied), Panama, Paraguay, Peru, Philippines, Qatar, SX, Saint Barthélemy, Saint Martin (French Part), Saudi Arabia, Singapore, St. Pierre and Miquelon, Suriname, Syrian Arab Republic, Taiwan, Tajikistan, Thailand, Timor-Leste, Tunisia, Turkey, Turkmenistan, United Arab Emirates, Uruguay, Uzbekistan, Venezuela, Viet Nam, Western Sahara|