We Were Merchants is the fascinating and inspiring story of a family of immigrant merchants who transformed a nondescript apparel store in Baton Rouge into a national retail legend. At its pinnacle, when family businesses ruled the retail landscape, Goudchaux's/Maison Blanche had become the largest family-owned department store in America. The Sternbergs sold Goudchaux's/Maison Blanche in the early 1990s, bringing to an end their centuries-old mercantile tradition that began in a small shop in eighteenth-century Germany. We Were Merchants is enhanced with recollections of former customers and employees, and forty-two historic photographs.
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|Size: ||4.5 MB|
|Publisher: ||LSU Press|
|Date published: || 2009|
|ISBN: ||9780807142240 (DRM-EPUB)|
|Read Aloud: ||not allowed|