Whether you're a CEO of a Fortune 500 company, or a new hire, fresh out of your MBA, Web True.
O is a book that will change how you look at the Internet and help you realize that it can reveal the secrets behind why people do the crazy things they do. As the cofounders of one of the world's fastest growing research firms and pioneers in the field of Digital Ethnography, Ujwal Arkalgud and Jason Partridge use their groundbreaking methodology to scour the web and examine major shifts that have occurred in consumer culture. In these pages you'll discover: Why polls keep getting politics all wrong Why online shopping isn't what's killing mid-tier retail Why patients doubt doctors more than ever before Through this book, you will discover that the Internet holds answers that traditional research can no longer uncover. Most importantly, this book will change the way you look at your customers and their unmet needs.
To view this DRM protected ebook on your desktop or laptop you will need to have Adobe Digital Editions installed. It is a free software. We also strongly recommend that you sign up for an AdobeID at the Adobe website. For more details please see FAQ 1&2. To view this ebook on an iPhone, iPad or Android mobile device you will need the Adobe Digital Editions app, or BlueFire Reader or Txtr app. These are free, too. For more details see this article.
|Size: ||174 KB|
|Publisher: ||Lulu Publishing Services|
|Date published: || 2017|
|ISBN: ||9781483465197 (DRM-EPUB)|
|Read Aloud: ||not allowed|