ebooks and download videos Search All  Title  Author 
Home / Nonfiction / Business & Economics / Consumer Behavior

Why Should I Choose You (In Seven Words or Less)?

| £19.16 | €21.54 | Ca$31.08 | Au$30.67
by Ian Chamandy & Ken Aber
What is this?DRM-EPUB | by download   add to wish list
Why Should I Choose You (In Seven Words or Less)? by Ian Chamandy & Ken Aber

How to answer the single most important question in business and life

Why should I choose you? That??s the question every customer asks every single time he buys a car, picks a shampoo, or chooses a distributor, a brokerage house, an animal hospital or a hairbrush. Sometimes the question is spoken out loud; other times it??s subliminal. But the fact is that every product, service or decision is a choice. And often it??s a choice we make within seconds.

Ian Chamandy and Ken Aber understand just how essential that choice is. Their Toronto-based consulting firm, Blueprint, helps businesses define their specific promise--the one thing that sets them apart from every other organization that does more or less the same thing--in seven words or less.

Their blueprinting process has produced extraordinary results for organizations big and small, in all sorts of industries, in both the for profit and not-for-profit sectors, including construction firms, marketing/communications consultancies, boutique investment banks, and hospitals.

Combining combines practical steps with case examples, Why Should I Choose You (in Seven Words or Less) will:

  • give you confidence you never had before to lead into a bold new future
  • make your employees more innovative and creative
  • reveal revenue streams you never knew existed
  • give your employees a newfound sense of purpose that motivates them to contribute at a higher level
  • and help you sell faster and more easily because you will inspire, rather than try to convince, customers to buy

To view this DRM protected ebook on your desktop or laptop you will need to have Adobe Digital Editions installed. It is a free software. We also strongly recommend that you sign up for an AdobeID at the Adobe website. For more details please see FAQ 1&2. To view this ebook on an iPhone, iPad or Android mobile device you will need the Adobe Digital Editions app, or BlueFire Reader or Txtr app. These are free, too. For more details see this article.

SHARE  Share by Email  Share on Facebook  Share on Twitter  Share on Linked In  Share on Delicious
or call in the US toll free 1-888-866-9150 product ID: 820814

Ebook Details
Pages: 272
Size: 511 KB
Publisher: Collins
Date published:   2015
ISBN: 9781443436410 (DRM-EPUB)

DRM Settings
Copying:not allowed
Printing:not allowed
Read Aloud:  not allowed

Territory Restrictions
This ebook will NOT be sold to customers with a billing address in:
American Samoa, Australia, Austria, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Guam, Guernsey, Hungary, Iceland, Ireland, Isle of Man, Italy, Jersey, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Micronesia (Federated States of), Netherlands, New Zealand, Northern Mariana Islands, Norway, Palau, Poland, Portugal, Puerto Rico, Romania, Slovakia (Slovak Republic), Slovenia, Spain, Sweden, Switzerland, United Kingdom, United States, United States Minor Outlying Islands, Virgin Islands (U.S.)

This product is listed in the following categories:

Nonfiction > Business & Economics > Leadership
Nonfiction > Business & Economics > Strategic Planning
Nonfiction > Business & Economics > Consumer Behavior

If you find anything wrong with this product listing, perhaps the description is wrong, the author is incorrect, or it is listed in the wrong category, then please contact us. We will promptly address your feedback.

Submit 5 page SummaryWhat is this?

© 2016