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Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media

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by Kim Garst
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Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media by Kim Garst

Social media, without a doubt, has changed the digital landscape forever as well as the way companies and brands market to prospects and customers. However, most people and businesses look at social media as something they "do", not something they "become". In other words, they are not social by nature and simply look at it as another distribution channel for their traditional "push marketing", impression-driven methods. The problem is that with social media, for the first time ever, the message is controlled by the audience who gets to choose which companies they want to do business with. Reputations are made and destroyed in minutes, not years. To be successful companies must commit to establishing personal relationship based on their authentic selves. It sounds easy, but it is, in fact, quiet difficult to determine exactly what that corporate personality is and how to capture that in social media. "Will the Real You Please Stand Up" helps people and companies do exactly that.

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Ebook Details
Pages: 170
Size: 4.8 MB
Publisher: Morgan James Publishing
Date published:   2014
ISBN: 2370006225973 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Marketing > Research
Nonfiction > Business & Economics > Sales & Selling > Management
Nonfiction > Business & Economics > Marketing > Industrial

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