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Winning Elections in the 21st Century

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by Dick Simpson & Betty O'Shaughnessy
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Winning Elections in the 21st Century by Dick Simpson & Betty O'Shaughnessy

A national cochair of the presidential campaign of Barack Obama when few thought he could ever be elected, Congresswoman Jan Schakowsky is here to tell you: Yes you can! And the book she recommends for candidates, campaign staff, volunteers, and citizens is Winning Elections in the 21st Century, a handbook for anyone who wants to know how campaigns are run and won today.

Written by longtime political veterans, both former elected officials, Winning Elections is steeped in old-fashioned political know-how and savvy about the latest campaign techniques, methods, and strategies using social media, vote analytics, small donor online fundraising, and increasingly sophisticated microtargeting. Using examples from across the United States, the authors discuss the nuts and bolts of state and local races, as well as "best practices" in national elections. A successful campaign, they assert and evidence confirms, merges the new technology with proven techniques from the past, and their book helps candidates, students, and citizens consider all the opportunities and challenges that these tools provide??"never losing sight of the critical role that personal contact plays in getting voters to the polls.

At the heart of this book is the conviction that we need to win democracy along with elections. Accordingly Simpson and O'Shaughnessy write primarily about campaigns in which the maximum number of citizens participate, as opposed to those determined by a few wealthy individuals and interest groups. People power can prevail with the right candidates, issues, and support??"and Winning Elections in the 21st Century shows how.

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Ebook Details
Pages: 304
Size: 1.8 MB
Publisher: University Press Of Kansas
Date published:   2016
ISBN: 2370007488117 (DRM-EPUB)
9780700622146 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Political Science > Government > National
Nonfiction > Political Science > Government > Local
Nonfiction > Political Science > Political Process > Elections

These authors have products in the following categories:

Nonfiction > Political Science > Government > National
Nonfiction > Social Science > Criminology
Nonfiction > Political Science > Public Policy > Economic Policy
Nonfiction > Political Science > Government > State & Provincial
Nonfiction > Political Science > Government > Local
Nonfiction > Political Science > Political Process > Elections

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05/24/2017
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