In a twenty-first-century global economy, in which multinational companies coordinate and collaborate with partners and clientele around the world, it is usually English that is the parlance of business, research, technology, and finance. Most assume that if parties on both ends of the conference call are fluent English speakers, information will be shared seamlessly and without any misunderstanding. But is that really true?
Words Matter examines how communications between transnational partners routinely break down, even when all parties are fluent English speakers. The end result is lost time, lost money, and often discord among those involved. What
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|Size: ||615 KB|
|Publisher: ||University of California Press|
|Date published: || 2016|
|ISBN: ||9780520965171 (DRM-EPUB)|
|Read Aloud: ||not allowed|