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World as Laboratory: Experiments with Mice, Mazes, and Men

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by Rebecca Lemov
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World as Laboratory: Experiments with Mice, Mazes, and Men by Rebecca Lemov

Deeply researched, World as Laboratory tells a secret history that's not really a secret. The fruits of human engineering are all around us: advertising, polls, focus groups, the ubiquitous habit of "spin" practiced by marketers and politicians. What Rebecca Lemov cleverly traces for the first time is how the absurd, the practical, and the dangerous experiments of the human engineers of the first half of the twentieth century left their laboratories to become our day-to-day reality.

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Ebook Details
Pages: 304
Size: 902 KB
Publisher: Hill and Wang
Date published:   2006
ISBN: 9780374707293 (DRM-EPUB)

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This product is listed in the following category:

Nonfiction > Science > Laboratory Techniques

This author has products in the following categories:

Nonfiction > Science > Laboratory Techniques
Nonfiction > Science > History
Nonfiction > Science > Cognitive Science

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