ebooks and download videos Search All  Title  Author 
Home / Nonfiction / Business & Economics / Customer Service

Zombie Loyalists: Using Great Service to Create Rabid Fans

| £23.32 | €26.23 | Ca$37.84 | Au$37.34
by Peter Shankman
What is this?DRM-EPUB | by download   add to wish list
Zombie Loyalists: Using Great Service to Create Rabid Fans by Peter Shankman

Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls "Zombie Loyalists," fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your existing customers do it for you? Imagine an army of customers who will do your public relations, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends to do the same.

So how do you get this rabid following? There's been a lot of lip service given to customer loyalty over the past few years, but most companies still don't realize that a points program or a slew of untargeted emails simply won't do it. With so many products and platforms to choose from, amazing customer service is the only differentiator that will truly put you ahead of your competition. Looking at exceptional companies like the Ritz Carlton, Commerce Bank, and Starwood Hotels, as well as smaller businesses to turn their customers into Zombie Loyalists, he shows how you can create your own customer army.

To view this DRM protected ebook on your desktop or laptop you will need to have Adobe Digital Editions installed. It is a free software. We also strongly recommend that you sign up for an AdobeID at the Adobe website. For more details please see FAQ 1&2. To view this ebook on an iPhone, iPad or Android mobile device you will need the Adobe Digital Editions app, or BlueFire Reader or Txtr app. These are free, too. For more details see this article.

SHARE  Share by Email  Share on Facebook  Share on Twitter  Share on Linked In  Share on Delicious
or call in the US toll free 1-888-866-9150 product ID: 716768

Ebook Details
Pages: 256
Size: 2.5 MB
Publisher: Palgrave Macmillan Trade
Date published:   2015
ISBN: 9781466879379 (DRM-EPUB)

DRM Settings
Copying:not allowed
Printing:not allowed
Read Aloud:  not allowed

Territory Restrictions
This ebook will NOT be sold to customers with a billing address in:
American Samoa, Canada, Guam, Northern Mariana Islands, Philippines, Puerto Rico, United States, United States Minor Outlying Islands, Virgin Islands (U.S.)

This product is listed in the following categories:

Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Customer Service

This author has products in the following categories:

Nonfiction > Business & Economics > Public Relations
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Customer Service

If you find anything wrong with this product listing, perhaps the description is wrong, the author is incorrect, or it is listed in the wrong category, then please contact us. We will promptly address your feedback.

Submit 5 page SummaryWhat is this?

© 2016