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Theory, Articles & Reviews

Theory is too often neglected. As the saying goes "The most practical thing is a good theory," you should be well grounded in magic's theory. We offer a wide variety of titles from the classics Our Magic, The Art of Magic and Fitzkee's trilogy, to modern articles by some of the most respected and outspoken teachers like Jamy Ian Swiss and Michael Close. You might also want to browse our Marketing category which offers a lot of advice on how to present yourself in a professional manner.

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Brian T. Lees

Performance Close by Brian T. LeesThe close of your performance is your last chance to make a lasting impression on your audience. It should bring the audience to the peak of excitement, energize them and leave them talking about your magic. This text identifies the goals of the close. It provides examples and suggestions to help you develop a strong, effective close. Future performances often depend on the posture you leave your audience. Pull out all the stops, use all your tools to make your close one to be remembered.
  • Basic Show Composition
  • The Build Up
  • Close Goals
  • Tools for The Close
  • Sample Closes
  • Document
  • Wrapping...
2020 / 1 / 6
$10.00

£7.79
€9.16
C$13.30
AUD$14.77
₹692.00
CN¥68.80
JP¥1123.85
R$38.50
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Mark Lewis

The Wit and Wisdom of Mark Lewis by Mark LewisIt's witty and it's full of wisdom. These are the ramblings of Mark Lewis on Internet forums. Irreverent and funny at times and full of deep thinking about magic and mentalism at other times.

Many incredible anecdotes of his varied life as a fortune teller, magician and hypnotist. In addition to this are techniques described on how to pitch svengali decks, how to do psychic readings, and most important of all how to do magic with showmanship and verve.

Included is a video clip of his legendary svengali deck routine which he has performed all over the world thousands of times plus tips...

2019 / 12 / 24
$15.00

£11.69
€13.74
C$19.95
AUD$22.15
₹1038.00
CN¥103.20
JP¥1685.78
R$57.75
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Brian T. Lees

Performance Opening by Brian T. LeesThe two most important elements of a performance are the opening and close. The opening sets the environment for the audience to be entertained. The close is the magician's last chance to leave a lasting impression on the audience. To be effective, the opening must meet specific goals. This text identifies them and provides ideas, samples and recommendations to help the magician attain them.
  • Show Structure
  • Primary Opening Goals
  • Types of Opening
  • Opener Planning
  • Sample Openings
  • Document
  • Wrapping It Up
1st edition 2019, PDF 18 pages.
2019 / 12 / 15
$10.00

£7.79
€9.16
C$13.30
AUD$14.77
₹692.00
CN¥68.80
JP¥1123.85
R$38.50
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Mihwonkuoy Refizul

The Book Without Words by Mihwonkuoy Refizul

The real secrets on how to become the greatest magician in the world. Dedicated to the discerning conjurors, the cheaters, the liars, and all other lost souls - whatever age, who want to impress, manipulate, and magish other people for profit, fun, or just entertainment.

Included is a very clever and creative book test, for all of you who require a strong effect to justify the purchase.

The truth is delivered as a satire, which makes it a fun read, but at the same time delivers a profoundly deep and true message.

  • About the Author
  • Part One
    • Introduction
    • The Basic Principles
    • The...
2019 / 10 / 10
$6.66

£5.19
€6.10
C$8.86
AUD$9.84
₹460.87
CN¥45.82
JP¥748.48
R$25.64
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Hermann Pallme

Entertaining by Magic by Hermann PallmeNot a trick in the ebook, but contains more real information on how to entertain with magic than you can get by reading a hundred others. Gives details so frequently neglected. Invaluable to any magician, for not only must one know how to do tricks, but he must also understand how to make his tricks entertaining.
  • Preface
  • Hermann Pallme
  • Foreword
  • CHAPTER I. History Of Magic
  • CHAPTER II. The Literature Of Magic
  • CHAPTER III. Educational Value Of Magic
  • CHAPTER IV. Magic As A Profession
  • CHAPTER V. The Study And Practice Of Magic
  • CHAPTER VI. Concerning Deportment
  • CHAPTER VII. The Dramatic...
2019 / 9 / 22
$5.00

£3.90
€4.58
C$6.65
AUD$7.38
₹346.00
CN¥34.40
JP¥561.93
R$19.25
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Dariel Fitzkee

Misdirection for Magicians by Dariel FitzkeeThis is an early version of what would eventually become Magic by Misdirection.

A detailed analytical treatment of the principles and methods. Explores the psychological basis and its adaptation to the performance of magic. Many detailed ruses included covering the entire field. How to develop misdirection to fit all situations. What it is and how it works. The first concrete work on a subject that is common to all effects and all performers.

  • ALDEBERONTICITISFICIFORMLO, ALSO ABRACADABRA
  • SHEPHERD'S GLASS TRICK
  • "OH, I DIDN'T WANT YOU TO LOOK AT IT!"
  • THE LEVITATION
  • MISDIRECTION
  • THE INGREDIENTS OF MISDIRECTION ...
2019 / 9 / 9
$5.00

£3.90
€4.58
C$6.65
AUD$7.38
₹346.00
CN¥34.40
JP¥561.93
R$19.25
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Don Bursell

The Creative Mind by Don BursellWith 1000s of magic routines available, why do many magician's perform the same routines, without any change, modification or effort to make those routines unique?

The Creative Mind is simply Don Bursell's ideas for creating new routines, brainstorming new variations, and keeping track of those ideas.

The 2nd half are tricks that Don has created over the years, and based on advice from Jon Racherbaumer, wrote them down so as not to forget them. One of them, Headmover, has been an odd signature piece of Don's programs for over 20 years. Another routine, The Needles, is Don's solution to the East Indian...

2019 / 9 / 3
$15.00

£11.69
€13.74
C$19.95
AUD$22.15
₹1038.00
CN¥103.20
JP¥1685.78
R$57.75
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Brian T. Lees

Professional Show Development by Brian T. LeesYou do not have to hire a director, choreographer and technical designer to produce your own professional show. This ebook covers the environment, building your outline of magic, using music, and developing your show. Learn how to fine tune your performance through rehearsal, problem area recognition and the flow from opening to your finale. A high-quality professional production is within your grasp using a lot of materials you may already own.
  1. Set the stage
    • Backdrop
    • Sound, P/A System
    • Music
    • Lights
    • Working tables, etc.
    • Transporting
    • Cases, boxes, bags trunks and carts.
  2. Show components ...
2019 / 7 / 21
$60.00

£46.74
€54.95
C$79.80
AUD$88.61
₹4152.00
CN¥412.80
JP¥6743.10
R$231.00
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Sidney W. Clarke & Adolphe Blind

The Bibliography of Conjuring - and kindred deceptions by Sidney W. Clarke & Adolphe BlindThis bibliography collects about 2000 works that deal with tricks and illusions, and with the varied deceptions that are usually presented as part of a conjuring entertainment, including automata, chapeaugraphy, chemical and electrical tricks, escaping, fire handling, gamblers' tricks, hand-shadows, juggling, lightning sketches, optical illusions, pseudo-spiritualistic manifestations, second sight, thought reading, thought transference and ventriloquism. The list includes languages other than English in particular German and French books. Excluded are books on the so-called occult arts, but...
2019 / 6 / 1
$10.00

£7.79
€9.16
C$13.30
AUD$14.77
₹692.00
CN¥68.80
JP¥1123.85
R$38.50
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Sam Sharpe

Magic Artistry by Sam SharpeSam Sharpe reprinted three of his books under one title called Magic Artistry.
2019 / 3 / 23
$25.00

£19.48
€22.90
C$33.25
AUD$36.92
₹1730.00
CN¥172.00
JP¥2809.63
R$96.25
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Sam Sharpe

Good Conjuring by Sam Sharpe
  • Part One: Good Conjuring
    • The Objects Used
    • Misdirection
    • Construction
    • Characterisation
    • Technical Mastery
    • Dramatic Ability
    • Manner
    • Speed Of Presentation
    • Style
    • Magic-Artist Versus Showman
    • Summary
  • Part Two: Poems In Illusion
    • Catching The Post
    • Card Bubbles
    • Love: The Magician
    • The Two Jewels
    • Reflected Thoughts
    • Citizens Of The World
    • The World’s Pearl
    • Poor Yorick!
    • Alice In Conjureland

1st edition 1936, 40 pages; 1st digital edition 2019, 39 pages.

2019 / 3 / 23
$10.00

£7.79
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₹692.00
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Sam Sharpe

Conjured Up by Sam Sharpe
  • Part One: Good Conjuring
    • The Essence Of Magical Criticism
    • Audiences
    • Audience Mentality
    • Conditions Of Presentation
    • Variety Of Methods Desirable
    • The Elements Of Magic
    • The Magical Plot
    • The Dramatic Plot
    • Fantastic And Pseudo-Scientific Plots
    • Pure, Story, And Symbolic Magic
  • Part Two: Poems In Illusion
    • Narcissus
    • By Candle Light
    • The Nervous Card
    • The Invisible Silkworm
    • Domination Of Thought
    • Thoughts Are Things
    • Mediaeval Multiplication
    • The Bluebells
    • Fantail

1st edition 1935, 40 pages; 1st digital edition 2019, 37 pages.

2019 / 3 / 23
$10.00

£7.79
€9.16
C$13.30
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₹692.00
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Sam Sharpe

Great Magic by Sam SharpeFrom the preface:
When Neo Magic was finished I thought I had said all there was to say on "The Art of the Conjurer"; but before that book was off the press I found myself jotting down fresh observations on this fascinating, though neglected, subject. Magic Artistry is the result, which may be said to supplement Neo Magic.

Many of the ideas put forward herein will be new to most conjurers; and, through being strange, may seem obscure or outlandish; but such an impression will doubtless pass as their meaning is grasped; though this may not be until the book has been carefully studied several times...

2019 / 3 / 23
$12.00

£9.35
€10.99
C$15.96
AUD$17.72
₹830.40
CN¥82.56
JP¥1348.62
R$46.20
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Sam Sharpe

Neo-Magic by Sam Sharpe

The art of the conjurer.

Neo-Magic is the foundation for all of Sharpe's writing. Sharpe offers great insight into what makes magic magical. Starting with an analysis of art and its relationship to magic, Sharpe explores what he feels is needed for magic to become a fine art. He provides his insight into topics as originality, patter, styles of presentation, program construction, stage fright and others.

From the preface to the second edition:

What I have been doing over a considerable number of years is to find out, if possible, whether the answer to the question "Is conjuring a Fine...
2019 / 2 / 23
$25.00

£19.48
€22.90
C$33.25
AUD$36.92
₹1730.00
CN¥172.00
JP¥2809.63
R$96.25
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Author Unknown

Saturday Review by Author UnknownThis is the review of Robert-Houdin's The Sharper Detected and Exposed that appeared in Saturday Review on May 9th, 1863.

1st edition 1863; PDF 5 pages.

2018 / 8 / 23
$2.00

£1.56
€1.83
C$2.66
AUD$2.95
₹138.40
CN¥13.76
JP¥224.77
R$7.70
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Louis C. Haley

The Dramatic Art of Magic by Louis C. HaleySubtitle of the book is: A series of artistic conjuring experiments fully explained in detail and supplemented by a preachment upon the art in the form of original essays upon the subject, The Actor Magician.
  • PREFACE
  • PROLOGUE
  • PART I. MAGICIAN'S OPENING, PAR-EXCELLENCE
    • The Gloves And Pigeon Transformation
    • Chameleon Balls
    • The Astral Billiard Ball
    • The Phantom Billiard Ball
    • New Vanishing Billiard Ball. No. 1
    • New Vanishing Ball No. 2
    • The Travelling Balls No. 1.
    • The Travelling Balls No. 2
    • New Handkerchiefs And Balls
    • New Vanishing Handkerchief
    • The Multiplying Handkerchiefs
    • Handkerchief...
2018 / 7 / 13
$8.00

£6.23
€7.33
C$10.64
AUD$11.82
₹553.60
CN¥55.04
JP¥899.08
R$30.80
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Brian T. Lees

Optical Character Recognition by Brian T. LeesI remember reading an article about a magic trick. Not sure which magazine or issue it was in. But I want to read it again. I have two choices:
  1. I can start the magazine shuffle. Issue by issue looking for the article.
  2. Open a file folder on my computer. Then open the category folder and find the article.
OCR, Optical Character Recognition can be used to read the article into the computer. Once scanned the article can be pasted into a word processor, spell checked and formatted as needed.

An article written two months ago, or one that was published a few years ago can be found within...

2018 / 7 / 9
$20.00

£15.58
€18.32
C$26.60
AUD$29.54
₹1384.00
CN¥137.60
JP¥2247.70
R$77.00
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Brian T. Lees

Audience Entertainment Factor by Brian T. LeesAudiences rate magicians based on their entertainment experience. One can have the best of everything: magic, manipulation, etc. and still fail in front of an audience. This material is not new. It has been taught in the theater industry and at schools for a very long time. However, there are not that many materials written to bring these skills into the hands of a magician.

This ebook will identify key elements that the magician must follow, and be aware of as he/she performs. Suggested materials might seem unimportant or a waist of time. But those same elements could be the factors that...

2017 / 11 / 12
$20.00

£15.58
€18.32
C$26.60
AUD$29.54
₹1384.00
CN¥137.60
JP¥2247.70
R$77.00
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Brian T. Lees

Timing by Brian T. LeesOne of the most important elements of a performance. Without allowing time for the audience to comprehend the magician is doing nothing more than running through a series of instruction steps. Time adds drama, energy and the sizzle needed to enhance magic.

Timing is a hard subject to cover. One does not learn from books or lectures. Those sources, like this text, help identify the value of time. The magician must acquire his/her own skills with the use of time.

This text will help identify how it is used, provide examples you can relate to, and get you started. Armed with this knowledge...

2017 / 6 / 16
$10.00

£7.79
€9.16
C$13.30
AUD$14.77
₹692.00
CN¥68.80
JP¥1123.85
R$38.50
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Brian T. Lees

Oops. Now What? by Brian T. LeesAudience is on the edge of their seats. Every trick is working fantastic. Getting more applause then ever before on your routines. Then BOOM!!! Music cuts out, microphone starts to feedback and the mechanism on the change bag broke while you were trying to use it. Now you are front stage holding a bag you cannot manipulate with no music or microphone ... Now what?

This ebook helps you identify potential problems. A different form of rehearsal is introduced to help you work through these situations. Good magicians smooth over problems, work through situations and still leave their audience...

2016 / 11 / 27
$10.00

£7.79
€9.16
C$13.30
AUD$14.77
₹692.00
CN¥68.80
JP¥1123.85
R$38.50
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