Brian T. Lees products: page 2

There comes a time when all magicians consider a website. With everything involved: web host, domain, design, design tools, purpose of the site, and content one has a lot to think about. No one gets it right the first time. We all end up going back and making adjustments, changes and adding information to our site. But the closer you can get with your initial design and launch the better your results will be. This text will get you pointed in the right direction. It includes purpose, functionality, design strategy and tips on finding a good web host. Everything has to blend. The website design,...

Do not stall and draw out your magic waiting for the end of your music. Do not rush your magic cutting corners and hurrying to fit the music. This text introduces you to the basic functions of music editing. Using music as background, or choreographing a routine to music is possible through editing. Take your show up to the next level using music you edit, to fit your manipulations and performance.

• Types of music
• Create your own music
• Advantages of editing
• Music editing software
• Basic overview
• Cuts, copies, and other editing
• Wrapping it up

1st edition 2021, PDF

It can take up to 5 exposures of your marketing for customers to notice. That is the recognized average. To reach those 5 one must blend activities and media. This ebook helps magicians' market themselves with minimum or no investment beyond their time.

It introduces a tracking system that allows you to monitor which activities, locations and media produce the best results. If you are willing to make flyers and other announcements the materials in this ebook will help you get hired.

Regardless how full the performance schedule gets successful magicians still use these ideas/sources....

Free and minimum cost marketing that help new magicians get started. This ebook helps you use those free sources to get your name out and start booking performances.

• The Marketing Component
• Research
• The Blend (80/20 Rule)
• The Message
• Promotion Kit
• Tracking
• Wrapping It Up

1st edition 2016, 19 pages.

Marketing does not have to be expensive. Newspaper, radio, and television are good sources, but they can cost a lot of money. There are other activities magicians can do to advertise their services. Many are free, and others have minimum expense. Some magicians only use these sources. This type of marketing works well for them.

To tap into these sources the magician must start to think outside the box. One must reach beyond those expensive venues and get their name out to potential customers through different media and activity. The magician must get creative, carving out exposure to their...

A monthly newsletter can be a very good marketing tool. Customers, organizations, and businesses tend to hang onto quality published newsletters. They are used to communicate news, training, helpful tips and a wealth of other information. From the magicians point they also include performance schedules, an article or two of the newest routines and help keep your name in front of people for future contracts. This ebook is designed as a primer to get started with newsletters. Chances are you already own software that you can use.

• Newsletters
• Software
• Pictures
• Distribution
• Content
• Wrap...

When your audience cannot come to you, you need to take your performance to them. Using equipment and materials you already own, you can get started. Pending the success you can grow your online magic as big as you wish. This text will help you get started with webcams, microphones, recording environment, planning your show and other things to consider.

• Overview
• Camera and microphone
• Lighting
• Camera angle
• Production, performance assistance
• Show
• Sponsors
• Recorded shows
• Pricing
• Wrapping it up
• Sources

1st edition 2020, PDF 28 pages.

Audience is on the edge of their seats. Every trick is working fantastic. Getting more applause then ever before on your routines. Then BOOM!!! Music cuts out, microphone starts to feedback and the mechanism on the change bag broke while you were trying to use it. Now you are front stage holding a bag you cannot manipulate with no music or microphone ... Now what?

This ebook helps you identify potential problems. A different form of rehearsal is introduced to help you work through these situations. Good magicians smooth over problems, work through situations and still leave their audience...

I remember reading an article about a magic trick. Not sure which magazine or issue it was in. But I want to read it again. I have two choices:

1. I can start the magazine shuffle. Issue by issue looking for the article.
2. Open a file folder on my computer. Then open the category folder and find the article.

An article written two months ago, or one that was published a few years ago can be found within...

The paperwork associated with being a magician.

We may think the world is going paperless and in a few industries it is. But we still have a document close by to print as needed. Many times, receipts have been printed out to correct charges on statements. People do not hire maintenance work to be done without some form of contract. The magic industry is the same.

This text covers the basic documents used. These documents range from a simple query letter to proposals/quotes and contracts. Nestled within this ebook are the basics used to form the paper trail of our performances. Though...

As magicians we do the same range of magic over and over again. What makes it different is our character, presentation and patter. We all put our own twist on the routines. Patter is the glue that identifies the magic to us personally. It is our personal signature. If we don't take time to create new or updated patter then our performance begins to sound routine or "follow the motions". This ebook identifies different types of patter, offers some suggestions and provides a few examples.

• What's in the box
• Purpose of patter
• Story patter
• Instructional patter
• Narration patter
• Situation patter ...

The close of your performance is your last chance to make a lasting impression on your audience. It should bring the audience to the peak of excitement, energize them and leave them talking about your magic. This text identifies the goals of the close. It provides examples and suggestions to help you develop a strong, effective close. Future performances often depend on the posture you leave your audience. Pull out all the stops, use all your tools to make your close one to be remembered.

• Basic Show Composition
• The Build Up
• Close Goals
• Tools for The Close
• Sample Closes
• Document
• Wrapping...

Ever wonder why some magicians always seem to get hired over others? Do you want to get your quote higher in the piles of those being considered? If you position your quote with a return on investment approach you will have more success. Skills and performance content is important. But those who suggest better returns in terms of value are those who get hired. This ebook identifies the “value add” elements that, if included in your quote, helps push your information to the top of the list.

• Preface
• The Buyers Side
• Disqualified Proposals
• Value by Definition
• Value Adds
• Structure the...

Magicians are in the entertainment service industry. Just like other independent contractors we provide quotes. There comes a time when we must negotiate. Some magicians move along when they hear the venue/individual say no. Others negotiate to try to find a win/win agreement. Those who are willing to negotiate their performance have a better chance of getting hired.

• Negotiation, element of business
• The differences between "NO"
• When to negotiate
• Set up negotiation
• Open negotiations
• Accept/decline negotiation
• Wrapping it up

1st edition 2021, PDF 19 Seiten.

The two most important elements of a performance are the opening and close. The opening sets the environment for the audience to be entertained. The close is the magician's last chance to leave a lasting impression on the audience. To be effective, the opening must meet specific goals. This text identifies them and provides ideas, samples and recommendations to help the magician attain them.

• Show Structure
• Primary Opening Goals
• Types of Opening
• Opener Planning
• Sample Openings
• Document
• Wrapping It Up

A primer for entertainers wanting to go "full time" performing as a career.

• Business Plan
• Services / Products
• Performance Costs
• Administrative Costs
• License / Insurance
• Marketing Expenses
• Business Documents
• Growth Projections
• Profit / Loss Statement
• Wrapping it Up

1st edition 2016, 25 pages.

When the potential customer says "no", it might translate as "not yet". There is a strong chance that there is not enough incentive yet. A good negotiating magician will not discount his price. He will discuss value added services and other incentives. Then he will ask the individual for the contact again. This text introduces the power of positive negotiation. Applying these tools will help you get more performance contracts.

• Negotiation History
• Availability Signs
• The Approach
• In the Trenches
• Be Ready to Walk
• One Last Attempt
• Close the Deal
• Wrapping it Up

1st edition 2020, PDF...

Whether you spend an hour a day, or a few hours before your performance this ebook helps you get the most out of the time spent.

The materials in this ebook help you identify dead spots, problems with angles, poor manipulation and other elements that directly impact your performance. Materials are included that help you prepare for the unexpected. The performance factor rests entirely on the audience. This ebook helps sharpen your performance skills.

• What is rehearsal
• Tools
• Evaluation
• Documentation
• Sample documentation forms
• Trick/Routine form
• Train wreck rehearsal
• Wrapping it...

You do not have to hire a director, choreographer and technical designer to produce your own professional show. This ebook covers the environment, building your outline of magic, using music, and developing your show. Learn how to fine tune your performance through rehearsal, problem area recognition and the flow from opening to your finale. A high-quality professional production is within your grasp using a lot of materials you may already own.

1. Set the stage
   • Backdrop
   • Sound, P/A System
   • Music
   • Lights
   • Working tables, etc.
   • Transporting
   • Cases, boxes, bags trunks and carts.
2. Show components ...

Use local free or economical sources to promote your magic and get hired. This text gets you started on listing sources and using a tracking system to track your results. You refer to that system as you adjust your goals into areas that generate more opportunities to get hired.

• Marketing 101
• Marketing Tools
• Marketing Plan
• Tracking System
• Wrapping It Up

1st edition 2021, PDF 20 pages.

Major corporations, large festivals and fairs offer large paying contracts. In these environments a magician needs more than just a business card and brochure. The best approach is to provide them with a promotional presentation. Some refer to it as a promo pack and others just call it a press kit. Regardless the term those who get hired often gain their consideration based on the promotional information they provide.

One does not have to go out and invest a lot of money to build a professional presentation pack. You can purchase high quality folders from the local office supply store. Using...

The advantage of recurring/repeat performances and how to market yourself for them.

• Identifying the recurring performance need
• The basic approach
• Timing
• Pricing
• Personalizing the show to the entity/sponsor
• Suggested businesses and entities to contact
• Wrapping it up

1st edition 2022, PDF 19 pages.

A primer to help magicians get started with safety based magic, and shows.

• Foundational Groundwork
• Potential Markets
• Sources for Material
• Sample Routines
• The Blend
• Hand Out Materials
• Wrapping it up

1st edition 2016, 18 pages.

Magicians do the same basic show over and over. This text will help you prepare for a second, third or fourth show that same day. It covers the need to decompress from the first performance, relax, and reset. Then it identifies ways to pump yourself back up.

Every time you step on stage the audience should feel they are experiencing a premier performance. They don't care if we have done the same magic 100 times already. They want to see a fresh, energetic show each and every time.

This text will cover some of the things professionals do between shows. They follow steps that help them...