Brian T. Lees products: page 2

• Marketing Materials
• Inventory Clearance
• Book Ahead
• Magicians Are Not Robots
• Added Value
• Google Play Cards Scam
• What's in it for me?
• Thank You Albuquerque
• Make Mine a Double

1st edition 2019, 10 pages.

• Opening in June
• Productive Rehearsal
• Body Language / Gestures
• Power of 10
• Bad Mouth
• Reach Out to your Referrals
• Warm Ups
• Hand Lotion

1st edition 2019, 10 pages.

• Same Show Over and Over
• Blog/Journal
• Productive Rehearsal
• Referrals Out of Shelf Life
• That's Old
• Projection
• Never End Articles

1st edition 2019, 10 pages.

You do not have to hire a director, choreographer and technical designer to produce your own professional show. This ebook covers the environment, building your outline of magic, using music, and developing your show. Learn how to fine tune your performance through rehearsal, problem area recognition and the flow from opening to your finale. A high-quality professional production is within your grasp using a lot of materials you may already own.

1. Set the stage
   • Backdrop
   • Sound, P/A System
   • Music
   • Lights
   • Working tables, etc.
   • Transporting
   • Cases, boxes, bags trunks and carts.
2. Show components ...

• One Thing You Never Hear
• Transporting Materials
• Professional Show Development
• Performance Investment
• Oops, now what?
• Website
• What's in it for Me?
• Assistant Cosmetic or Tool

1st edition 2019, 10 pages.

It can take up to 5 exposures of your marketing for customers to notice. That is the recognized average. To reach those 5 one must blend activities and media. This ebook helps magicians' market themselves with minimum or no investment beyond their time.

It introduces a tracking system that allows you to monitor which activities, locations and media produce the best results. If you are willing to make flyers and other announcements the materials in this ebook will help you get hired.

Regardless how full the performance schedule gets successful magicians still use these ideas/sources....

• Lecture Overstock
• Referrals
• Identify Discounts
• Marketing 80/20 Average
• Drama Coach Help
• Marketing 5 X
• Marketing Materials
• Ball and Vase How I got Started
• Deal or No Deal

1st edition 2019, 10 pages.

An approach to turn drive by cold calls into contracts for performances.

The hardest part of promoting our magic is making cold calls. As part of business, cold calls are done to get our name out. The goal is to prompt hiring committees/individuals to reach out to us before they open the doors to floods of entertainers searching for work.

This text will provide sample approaches, materials you need on hand and ways to introduce yourself to organizations. The focus is on your information and potentials your magic can support/enhance their events. A good cold call will place you in front...

• Meet / Greet
• Boo!
• Coupon Marketing
• Get a Website They Said
• Hot Off the Press
• Plus Sales
• Lock it up / Keep track of it
• Working with Other Magicians

1st edition 2019, 10 pages.

Major corporations, large festivals and fairs offer large paying contracts. In these environments a magician needs more than just a business card and brochure. The best approach is to provide them with a promotional presentation. Some refer to it as a promo pack and others just call it a press kit. Regardless the term those who get hired often gain their consideration based on the promotional information they provide.

One does not have to go out and invest a lot of money to build a professional presentation pack. You can purchase high quality folders from the local office supply store. Using...

Businesses in a wide range of industries use coupon marketing. It prompts customers to return and helps promote referrals and recommendations. Magicians might consider coupons to help fill schedules during the slow seasons. The keys are to relate the coupon to a specific reason/justification, set an expiration date and control the number of coupons printed/distributed.

This text will help you get started with a controlled coupon marketing campaign. The coupon is printed on your color printer. The number you distribute is based on your established customer list. The results could turn into...

• Thanks
• Fortune in my Closet
• Stage Makeup
• Self-Contained
• Professor's Nightmare Christian Version
• Oh the Weather Outside is ...
• What Makes Magic Work

1st edition 2019, 10 pages.

The two most important elements of a performance are the opening and close. The opening sets the environment for the audience to be entertained. The close is the magician's last chance to leave a lasting impression on the audience. To be effective, the opening must meet specific goals. This text identifies them and provides ideas, samples and recommendations to help the magician attain them.

• Show Structure
• Primary Opening Goals
• Types of Opening
• Opener Planning
• Sample Openings
• Document
• Wrapping It Up

• 2020 Goal Planning
• Three Years of Abraca-Poof
• Year End Activities
• Where are those Instructions?
• Special Delivery
• Gold Mine Store Displays
• Thank You Marketing
• Special Readership Thank You

1st edition 2019, 10 pages.

• Do Not Lose Those Treasures
• Non-verbal Communication
• Convention/Seminar Planning
• A Cold Look in the Mirror
• Wake Up Media Guy
• Dues and Insurance
• A Performance Lecture
• Your First Trick

1st edition 2019, 10 pages.

The close of your performance is your last chance to make a lasting impression on your audience. It should bring the audience to the peak of excitement, energize them and leave them talking about your magic. This text identifies the goals of the close. It provides examples and suggestions to help you develop a strong, effective close. Future performances often depend on the posture you leave your audience. Pull out all the stops, use all your tools to make your close one to be remembered.

• Basic Show Composition
• The Build Up
• Close Goals
• Tools for The Close
• Sample Closes
• Document
• Wrapping...

• Market To Market
• Repair, Touchup and Replace
• Gold Mine / My Closet
• Warm Up
• Oops, Now What
• Shelf Life of Referrals
• Help Those that Hire You

1st edition 2020, 10 pages.

• 2020: New Website Design
• Market To Market / Business Cards
• Never Judge A Book By Its Lack Of Cover
• Lectures
• Silence can add Drama
• Customer Materials
• Lybrary.com
• Do You Belong?

1st edition 2020, 10 pages.

Magicians are exposed to all kinds of magic. Illusions, card, coin, close-up, and other types of magic pass through our hands/eyes almost on a daily basis. There is no way a magician can remember them all. But with a good backup system, bringing them back into your performance can be easy as read/follow instructions.

• Preface
• What is backup and purpose?
• Where do I start?
• Time to input information
• Cross reference sheets
• Keep it up
• Wrapping it up

1st edition 2020, PDF 16 pages.

• Open or Not?
• Market to Market
• Backup
• Not Working, Can't Get my Hands to Manipulate, Just Keeps Getting Worse. I Give Up!
• $400 Really???
• Special Priced Cups/Balls
• Professional Show Development Lecture Season Special Price
• Give the Audience Time

1st edition 2020, 10 pages.

There is $ to be made with community events. There will always be community needs and non-profits that work to address them. This text helps you get started planning events with non-profit organizations. If the organization has event plans in place you can work with them. If they do not have plans this text helps you partner with them to coordinate activities before, during and after the event. When schedules slow down, events are always close by that you might tap into. Pending the size of those events income potentials can be substantial.

The marketing impact between the event and the...

• May Showers
• Market to Market
• That's Old
• Corona Virus
• Covid-19 Book Special
• www.lybrary.com
• My Books

1st edition 2020, 10 pages.

Sponsors are one of the most powerful assets a magician can have. Sponsorship can be one of the strongest marketing activities for a business. The interactive potentials with the audience enhance the exposure, and compared to other media, they can get higher results. This ebook identifies the benefits of sponsorship, introduces ways to approach businesses and provides ideas for ongoing support. The organization wanting a show may not have the funds to hire you. If the audience appeals to your sponsor, the sponsor will pay your invoice, and you can perform for the hosting organization at no charge....

When the potential customer says "no", it might translate as "not yet". There is a strong chance that there is not enough incentive yet. A good negotiating magician will not discount his price. He will discuss value added services and other incentives. Then he will ask the individual for the contact again. This text introduces the power of positive negotiation. Applying these tools will help you get more performance contracts.

• Negotiation History
• Availability Signs
• The Approach
• In the Trenches
• Be Ready to Walk
• One Last Attempt
• Close the Deal
• Wrapping it Up

1st edition 2020, PDF...