Brian T. Lees products: page 3

There is something special about a magician and clown working as a team. Many years ago Mark Wilson, his assistant Nani Darnel and a clown named Rebo brought the Magic Land of Alakazam to life. It was a smash television hit. This ebook identifies the benefits of a clown/magician team. It also helps identify the ways a performance can be produced.

• A Clown’s World
• A Magician’s World
• Working Together
• Individual Segments
• Working with Volunteers
• Wrapping it Up

1st edition 2017, 19 pages.

An approach to turn drive by cold calls into contracts for performances.

The hardest part of promoting our magic is making cold calls. As part of business, cold calls are done to get our name out. The goal is to prompt hiring committees/individuals to reach out to us before they open the doors to floods of entertainers searching for work.

This text will provide sample approaches, materials you need on hand and ways to introduce yourself to organizations. The focus is on your information and potentials your magic can support/enhance their events. A good cold call will place you in front...

Major corporations, large festivals and fairs offer large paying contracts. In these environments a magician needs more than just a business card and brochure. The best approach is to provide them with a promotional presentation. Some refer to it as a promo pack and others just call it a press kit. Regardless the term those who get hired often gain their consideration based on the promotional information they provide.

One does not have to go out and invest a lot of money to build a professional presentation pack. You can purchase high quality folders from the local office supply store. Using...

Businesses in a wide range of industries use coupon marketing. It prompts customers to return and helps promote referrals and recommendations. Magicians might consider coupons to help fill schedules during the slow seasons. The keys are to relate the coupon to a specific reason/justification, set an expiration date and control the number of coupons printed/distributed.

This text will help you get started with a controlled coupon marketing campaign. The coupon is printed on your color printer. The number you distribute is based on your established customer list. The results could turn into...

Magicians are exposed to all kinds of magic. Illusions, card, coin, close-up, and other types of magic pass through our hands/eyes almost on a daily basis. There is no way a magician can remember them all. But with a good backup system, bringing them back into your performance can be easy as read/follow instructions.

• Preface
• What is backup and purpose?
• Where do I start?
• Time to input information
• Cross reference sheets
• Keep it up
• Wrapping it up

1st edition 2020, PDF 16 pages.

There is $ to be made with community events. There will always be community needs and non-profits that work to address them. This text helps you get started planning events with non-profit organizations. If the organization has event plans in place you can work with them. If they do not have plans this text helps you partner with them to coordinate activities before, during and after the event. When schedules slow down, events are always close by that you might tap into. Pending the size of those events income potentials can be substantial.

The marketing impact between the event and the...

Senior centers can be a strong market. They already practice social distancing and are anxious for fresh entertainment. This text identifies changes for these types of show, contact goals when speaking with the Activity Director, and follow-up activities to entice future bookings.

• Preface
• The audience
• The activity director
• The budget
• Contact
• Performance
• Follow-up
• Wrapping it up

Whether you spend an hour a day, or a few hours before your performance this ebook helps you get the most out of the time spent.

The materials in this ebook help you identify dead spots, problems with angles, poor manipulation and other elements that directly impact your performance. Materials are included that help you prepare for the unexpected. The performance factor rests entirely on the audience. This ebook helps sharpen your performance skills.

• What is rehearsal
• Tools
• Evaluation
• Documentation
• Sample documentation forms
• Trick/Routine form
• Train wreck rehearsal
• Wrapping it...

"I used to do that trick many years ago. I just cannot remember how it went but the audience loved it." Have you heard that before? Everyone has files. We keep records of bill payments, taxes, bank statements and a bunch of other important information. Why would your magic be any different?

This ebook identifies the importance of keeping back up information on your magic. It offers suggestions on a file system that includes text, binders and DVD sources. Armed with this system you could bring back any magic that you have done in the past. Use your files to determine what has changed, what...

Sponge balls pack small and play as big as your imagination allows. Learn basic manipulations and routines. Use as close-up, walk around, with volunteers during your show or on the spot. This ebook gets you well on your way with some of the classic manipulations.

• What makes magic work
• Why sponge
• Palm vanish
• Place vanish
• Complete the vanish
• Classic pass
• Color change
• Pass through
• Change bag
• Classic 3 ball routine
• No sponge
• Wrapping it up

1st edition 2016, 22 pages.

Music is an element that can take a simple show and make it fantastic. This text will identify the various uses of music. I will go into detail on a simple "start up" system you can use. Sources for music will be identified as well as editing materials. A system you can control while on stage, using music that has been edited to fit your performance might already be near your fingertips.

• Uses of Music
• Legal Issues
• Emotion
• Getting Started
• Background
• Choreographed
• Looping and Editing
• Back Up
• Wrapping it Up

1st edition 2016, 22 pages.

A primer for entertainers wanting to go "full time" performing as a career.

• Business Plan
• Services / Products
• Performance Costs
• Administrative Costs
• License / Insurance
• Marketing Expenses
• Business Documents
• Growth Projections
• Profit / Loss Statement
• Wrapping it Up

1st edition 2016, 25 pages.

A primer to help magicians get started with safety based magic, and shows.

• Foundational Groundwork
• Potential Markets
• Sources for Material
• Sample Routines
• The Blend
• Hand Out Materials
• Wrapping it up

1st edition 2016, 18 pages.

Free and minimum cost marketing that help new magicians get started. This ebook helps you use those free sources to get your name out and start booking performances.

• The Marketing Component
• Research
• The Blend (80/20 Rule)
• The Message
• Promotion Kit
• Tracking
• Wrapping It Up

1st edition 2016, 19 pages.

From the Preface:

A primer to help organize clusters of magic into a professional show. Rate your magic in terms of entertainment factor and establish a flow that moves your performance from show opening to close. Learn the reasons larger and smaller magic are blended into a performance. Then learn how to use these various waves to slowly build your audience to that big "wow" finish successful magicians close with.

• Show Components
• Mechanics
• Inventory
• Flow
• Music
• Produce Your Show
• Specialty Shows
• Documentation/Backup
• Wrapping It Up

1st edition 2016, 27 pages.

Bringing on an assistant to work with you does not have to be expensive. But it does need to be planned out. From adding the employee, to work costumes and through performance this ebook sets the foundation to get started. Begin with the magic you already own and with increased marketing watch your shows evolve to larger venues/audiences.

• Selection
• Payroll
• Sources
• Appearance
• Performance
• After the Show
• Train Wreck Performance
• Wrapping it Up

1st edition 2016, 23 pages.

Ever wonder why some magicians always seem to get hired over others? Do you want to get your quote higher in the piles of those being considered? If you position your quote with a return on investment approach you will have more success. Skills and performance content is important. But those who suggest better returns in terms of value are those who get hired. This ebook identifies the “value add” elements that, if included in your quote, helps push your information to the top of the list.

• Preface
• The Buyers Side
• Disqualified Proposals
• Value by Definition
• Value Adds
• Structure the...

Working on tips, fund raising and ticket sales are sources to generate free money. The term free identifies no contract/invoice. But it doesn't mean you do not have to work for it. This text gets you started with these approaches. It is nice to have the guaranteed income of a contract. However, in the proper situations, locations and with a professional touch the income with these activities is unlimited.

• Everything old still around
• Fear
• Apply yourself
• Working for tips
• Working on tickets
• Taking it to those in need
• Wrapping it up

1st edition 2016, 20 pages.

Now for my next trick..... Ladies and gentlemen watch as I take this silk...... And now, right before your eyes I will...... For my next trick......

Announcing each and every trick you do during your show gets boring to the audience. Nothing makes you sound more generic then constant repetition. For that reason, magicians have come up with methods to create flow through their performance. The methods they use between their magic is referred to as transitions.

The three basic transition tools are: announce, lead and connect. This text identifies the three transitions and helps you use...

A primer for working with a partner. This text addresses such questions as: why work with a partner, what do look for in a magician you want to work with, documents that both partners need to consider, the basics of putting a performance together and other information.

• Why a partnership
• What to look for In partner
• The partner agreement
• Partnered performance
• Transitioning
• Accent the positive
• Wrapping it up

1st edition 2016, 21 pages.

Two magicians do a show. At the end one audience leaves the show walking out like students changing classes at high school. The other comes out excited, talking about some of the "WOW" moments of the show. The difference between the two magicians is the entertainment factor.

You can have the best equipment, do the latest/greatest magic and still fail. The true unit of measure for magicians is the entertainment factor. That factor is controlled entirely by the audience. This text identifies elements that impact the entertainment factor.

• The Entertainment Factor
• Entertainment Factor Impacts ...

A major portion of the audience's experience involves the environment. Their enjoyment can be pleasurable or highly distracted by the area they are given to watch you. This text covers the importance of the performing environment from both the stage and audience perspectives. It goes into details that need to be discussed before the room is set up. It covers many areas most magicians take for granted.

• Seating
• Staff
• Performance Area
• Sound
• Flow Path
• Emergencies
• Get Ahead of Set Up
• Meet and Greet
• Wrapping it Up

1st edition 2016, 20 pages.

A call comes in and their magician cancelled. They need a magic show in the next half hour. Can you be packed and ready to go? Maybe you are at an event and one of the sponsors comes up to you and says they need to fill a thirty-minute gap in their schedule. Are you ready to step on stage and go to work? The answer rests in what this text refers to as a tool box show. When the phone rings, if the money is right, all you need to do is grab your tool box and go to work. This ebook will help you take advantage of those "short notice" performance opportunities.

• Real world
• Tool box show purpose ...