Brian T. Lees products: page 3

The difference between an average and great magician is the audience connection. Audience members text, talk with their neighbors and do other things because they are not tuned in, connected, with the performance. This ebook identifies the connection, points out the importance, and covers a few tools magicians can use to capture and strengthen that connection.

• The Audience Connection
• Capturing the Audience
• Different Connection Tools
• Working the Connection
• Wrapping it Up

1st edition 2021; PDF 17 pages.

Use local free or economical sources to promote your magic and get hired. This text gets you started on listing sources and using a tracking system to track your results. You refer to that system as you adjust your goals into areas that generate more opportunities to get hired.

• Marketing 101
• Marketing Tools
• Marketing Plan
• Tracking System
• Wrapping It Up

1st edition 2021, PDF 20 pages.

Teaching a magic class is another way to generate income and promote yourself as a supportive magician. Community venues are always searching for programs such as this to host. They use these events to keep the community involved, provide productive activities for youth, and add additional services to their community programs.

This text outlines a basic magic class, provides materials you can use and can get you started with your first series of classes. Teaching a class will not pay as much as a large performance. But it still provides a solid base for income. A magic class can help fill...

There is something special about a magician and clown working as a team. Many years ago Mark Wilson, his assistant Nani Darnel and a clown named Rebo brought the Magic Land of Alakazam to life. It was a smash television hit. This ebook identifies the benefits of a clown/magician team. It also helps identify the ways a performance can be produced.

• A Clown’s World
• A Magician’s World
• Working Together
• Individual Segments
• Working with Volunteers
• Wrapping it Up

1st edition 2017, 19 pages.

An approach to turn drive by cold calls into contracts for performances.

The hardest part of promoting our magic is making cold calls. As part of business, cold calls are done to get our name out. The goal is to prompt hiring committees/individuals to reach out to us before they open the doors to floods of entertainers searching for work.

This text will provide sample approaches, materials you need on hand and ways to introduce yourself to organizations. The focus is on your information and potentials your magic can support/enhance their events. A good cold call will place you in front...

Major corporations, large festivals and fairs offer large paying contracts. In these environments a magician needs more than just a business card and brochure. The best approach is to provide them with a promotional presentation. Some refer to it as a promo pack and others just call it a press kit. Regardless the term those who get hired often gain their consideration based on the promotional information they provide.

One does not have to go out and invest a lot of money to build a professional presentation pack. You can purchase high quality folders from the local office supply store. Using...

Businesses in a wide range of industries use coupon marketing. It prompts customers to return and helps promote referrals and recommendations. Magicians might consider coupons to help fill schedules during the slow seasons. The keys are to relate the coupon to a specific reason/justification, set an expiration date and control the number of coupons printed/distributed.

This text will help you get started with a controlled coupon marketing campaign. The coupon is printed on your color printer. The number you distribute is based on your established customer list. The results could turn into...

Magicians are exposed to all kinds of magic. Illusions, card, coin, close-up, and other types of magic pass through our hands/eyes almost on a daily basis. There is no way a magician can remember them all. But with a good backup system, bringing them back into your performance can be easy as read/follow instructions.

• Preface
• What is backup and purpose?
• Where do I start?
• Time to input information
• Cross reference sheets
• Keep it up
• Wrapping it up

1st edition 2020, PDF 16 pages.

There is $ to be made with community events. There will always be community needs and non-profits that work to address them. This text helps you get started planning events with non-profit organizations. If the organization has event plans in place you can work with them. If they do not have plans this text helps you partner with them to coordinate activities before, during and after the event. When schedules slow down, events are always close by that you might tap into. Pending the size of those events income potentials can be substantial.

The marketing impact between the event and the...

Senior centers can be a strong market. They already practice social distancing and are anxious for fresh entertainment. This text identifies changes for these types of show, contact goals when speaking with the Activity Director, and follow-up activities to entice future bookings.

• Preface
• The audience
• The activity director
• The budget
• Contact
• Performance
• Follow-up
• Wrapping it up

There are things that need to be researched and many considerations to think about when setting your prices. This ebook is a basic guide to how to determine what you should be charging in your area.

• Do Your Homework
• Activities / Services
• Market Values
• Price Structure
• Comparisons
• Wrapping It Up

1st edition 2016, 10 pages.

The climax of a magic trick can only last a few minutes. But the build up can take a lot more time. The "sizzle" created by the magician adds drama, mystery and builds the element of surprise. This ebook covers sizzle. What it is, when it is needed, when to use it, and how to work with it.

• What is sizzle?
• When to use sizzle
• Creating sizzle
• Automate yourself
• Timing
• Wrapping it up

1st edition 2016, 15 pages.

As entertainers we must use every tool available to delivery our magic to the audience. Body language, often not considered, enhances the connection, compliments the communication and directly impacts the entertainment factor. This ebook identifies body language. It is an attempt to bring the skills associated with theater into the hands of the magician. We have to play to those in the back row and balcony. The best approach is to entertain using your full body.

• Body language
• Body elements
• Timing and body language
• Body language comparisons
• Wrapping it up

Out with your friends just to enjoy the evening. The manager comes up to you and says one of the acts did not show up. He asks you to do a 20-minute set. You didn't bring anything with you. All you can work with is what you can find on hand. Could you do it? This ebook offers some ideas you could use.

• Real events
• Don't panic
• Relax, take your time
• Audience must believe this is natural
• Look around
• Wrapping it up

1st edition 2021, PDF 16 pages.

• Donating Your Talent
• What Makes Magic Work?
• Working with a Signer
• Train Wreck Rehearsal
• Make It Perform It Filler
• Lectures
• DVD Marketing Materials
• What Type Are You?

1st edition 2016, 10 pages.

• Everything Old Is ...
• DVD Marketing
• Gold Mine in Store Displays
• Magic Shop Differences
• Unknown Market
• 3 Magicians Walk Into a Bar
• Magic Without Your Stuff
• Modern Technology, Great If It Works
• Trivia to Select Volunteers

1st edition 2016, 10 pages.

• Working Equipment
• Undercut
• Competition
• The Internet
• Facial Expression
• Haunting Experiences Good/Bad
• Customer's Investment

1st edition 2016, 10 pages.

• Entertainment Factor
• Train Wreck Rehearsal
• Lectures Available
• 3 Magicians Walk Into a Bar
• Endorsements
• Looking for Sales Table/Display Materials?
• Yellow Bird
• Change Things Up

1st edition 2016, 10 pages.

• Performance Contract/Agreement
• A Trip Through the Vendors Room
• Basic Instructions
• Bar Code
• Your Show / Your Responsibility
• Work the Sizzle
• Micro Cassette
• "On" in Public's Eyes
• Magic Without Your Stuff

1st edition 2016, 10 pages.

• Winter Projects
• Invoice Donated Performances?
• Role Models
• Writing
• Insurance
• Winging It
• Political Magic
• Self-contained, Clean-Up

1st edition 2016, 10 pages.

• End of Year Clean Out
• Holiday Cards
• Failed Card Trick
• Set the Environment
• Don't Let Them Take It With Them
• Goals
• What? Did He Just Say "Wow My Neck Is Really Thick"

1st edition 2016, 10 pages.

• What did he just say?
• Your Name in Print
• I have a Funeral Tuesday - I need to practice ?????
• Magic Attire
• Untouchable
• Performance Investment

1st edition 2017, 10 pages.

• Meet and Greet
• What's He Doing?
• Knock knock ...
• Command Performance
• Why?
• Create Your Own Marketing Materials
• Yard Sale Gold
• Two Minute Commercial

1st edition 2017, 10 pages.

• Makeup
• A Page of History
• What is it?
• A Clean You Cannot See
• Working Jacket
• Going Full Time With Your Magic
• Working with a Sponsors Assistant
• Trading Places
• Who is in Charge?
• A Legend in their Own Mind

1st edition 2017, 10 pages.