When performance opportunities from brochures, flyers and other marketing activities slow down you need to pick up the phone. Cold calling has played a major role in almost every industry. These calls fill cancellations in schedules, book shows while traveling from city to city, and can help fill those calendars during the slow months. When you find yourself waiting for the phone to ring there is no reason you cannot make a few calls and book yourself. The materials in this text will get you started.
- What makes cold calls work
- Join the telephone soliciting team
- Best times to call
- Pre-call
- Opening comments
- Responding to maybe, and no
- Follow through
- Keeping score
- Sharpen your skills
- Social networking
- Sample scripts
- Wrapping it up
1st edition 2017, 34 pages.
word count: 11278 which is equivalent to 45 standard pages of text
