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Marketing, Selling & Business Matters

How do you market your magic performances? How do you attract more interest for your entertainment services? How do you sell more and make more money? How can you make a living doing magic? These are some of the questions answered in the ebooks in this category. You should also browse the Theory, Articles & Reviews category.

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Displaying 1 to 35 (of 155 products)
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B. W. McCarron
Your Personal Solar Zodiac Chart Pitch Book Kit by B. W. McCarron

Sell this pitch book and give private readings to clients after your show to double your performance income!*

If you're not selling "back of room" books and merchandise at every show, you're leaving money on the table - money that should be in your wallet. All the pros are doing it. Now you can, too. And it costs so little to get started.

This package enables you to become an instant author, with full reprint rights for printed copies of the Your Personal Solar Zodiac Chart booklet. Charge as little or as much per copy as you want: it's up to you.

Your audiences will flock to the sales...

★★★★ $49
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PDF

Wolfgang Riebe
Your Own Touring Show by Wolfgang Riebe

Before you take your magic show on the road, this ebook shares some vital tips with you.

Taking a large stage/illusion show on the road is a massive task that can be hugely rewarding and profitable. However, there are also many pitfalls that one needs to be aware of that can ruin you. This is a short ebook filled with concise information to guide you in the right direction so that you don't end up jumping in the deep end and making costly mistakes.

From market, research to planning your show and the types of tricks one should consider including transport, sound and lights, special effects...

★★★★ $3.99
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PDF

Show Talent Enterprises
Your Break in Show Business by Show Talent Enterprises

You could be the next big star in films, on the stage, or television. Veteran performers of stage and TV reveal all in this must-have guide ebook for anyone who wants to enter the exciting world of entertainment. Whether your goal is to appear on a televised talent contest, play theaters, Las Vegas, TV or appear in films, this ebook contains time-tested advice and vocal exercises to get you on your way, just as if you'd hired your own personal coach to prepare you for the "big time."

This informative ebook also reveals proper microphone technique, how to minimize stage fright and pre-show...

★★★★★ $8
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PDF

Wolfgang Riebe
Work on Cruise Ships as an Entertainer and Speaker by Wolfgang Riebe

CRUISE SHIPS

  • Do you want work on a cruise ship?
  • What’s it like?
  • What types of contracts are available?
  • What is expected of you?
  • Ship life - what’s it all about?
  • How much do they pay?
  • How many shows do you need?
  • What kind of accommodation do they offer?
For Singers, Magicians, Comedians, Ventriloquists, Jugglers, Classical Acts, Multi-Instrumentalists, Musicians, Lecturers, Speakers, Dancers, etc.

Everything you ever need to know about cruise liners. Inform yourself of all the ins and outs of this industry. Make the right choices.

Plus ‘contact addresses’ of cruise...

★★★★★ $8
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PDF

(Benny) Ben Harris
Winning Products: A Guide by (Benny) Ben Harris

Download a free sampler PDF for this ebook.

"The content is so easy to read and filled with valuable information on how to produce a successful product. Even after many years of releasing, I still feel I've learned a lot reading this book." - Titanas (Greece)

"What a great book. I have never seen this information given anywhere else. I started selling magic in 1991 and I wish I had had access to this information back then - it would have made my life so much easier!" - Peter Duffie (Scotland)

"This is something I needed 16 years ago!" - Wayne Rogers Chicane Enterprises (New Zealand)

From the Foreword...

$19.95
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PDF

Topper
What I Learned From Making Way Over 250,000 Fun Balloon Creations by Topper

In this ebook Topper shares everything he learned about the business and entertainment side of twisting over 200,000 fun balloon creations. What you MUST do and what you should NEVER do if you want to make money twisting.

Some of the things you’ll find in the ebook are:

  • What I will NOT leave home without
  • What MANY parents have told me about our competition
  • What you do NOT want the parents to tell me about you
  • What to do with kids that are standing in front of you
  • What to do with kids in line
  • What to say! (My Lecture called “The Phine Art of Silly Chit Chat!”)
  • List of suggested...
★★★★ $4.50
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PDF

Brian T. Lees
What Do You Charge? by Brian T. Lees

There are things that need to be researched and many considerations to think about when setting your prices. This ebook is a basic guide to how to determine what you should be charging in your area.

  • Do Your Homework
  • Activities / Services
  • Market Values
  • Price Structure
  • Comparisons
  • Wrapping It Up

1st edition 2016, 10 pages.

$5
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PDF

Devin Knight
Virtual Phone Numbers by Devin Knight

#7 In Devin's Knights Magic Marketing Secrets For Magicians

Virtual numbers is one of the most valuable marketing secrets you can learn to promote your act. If you are willing to travel 50 to 100 miles or more outside of your area to do a show, then this is a surefire way to get more gigs. The cool thing is that you can do this for around $10 a month!

Virtual numbers allow you to create a LOCAL PRESENCE in any surrounding town or state. Statistics show that people normally only want to hire someone local and will not call numbers in other area codes.

If you have been advertising in...

$14.95
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PDF

Brian T. Lees
Vaudeville Magic Show by Brian T. Lees

The pandemic has major impact on entertainment. Looking back through history the vaudeville style show was immensely popular. Magicians can tap into that type of production to get back in front of audiences once again. This text introduces and helps you plan a vaudeville style show. Want to get back to work in front of an audience? This may be the approach you need to help build your schedule.

  • August 2020
  • Key factors of pandemic
  • Vaudeville
  • Magic show production
  • Booking
  • Expanding
  • Wrapping it up
1st edition 2020, PDF 22 pages.
$10
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PDF

Paul Romhany
Ultimate Personal DVD by Paul Romhany

Romhany Studios bring you the ultimate marketing tool! Find out why so many top professionals are using this DVD to sell their own personalized magic teaching DVD and making their money back from this product and more.

This DVD is used by cruise ship magicians, birthday party magicians, stage magicians and even trade show magicians who want to sell or have a product to use as a special give-away.

Once you receive your original master copy you own the DVD and can produce as many as you want for as long as you want, you can sell them for as little or as much as you want.

Throw away the...

$350
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Brian T. Lees
Trade Show Work by Brian T. Lees

Trade and themed shows take place all year long. If you have been to these types of shows you know people usually just stroll the aisle and only walk in when they want to pick up something free (candy), have an interest in the service/product or have questions. Vendors are turning to entertainment to help bring people into their display area.

The magician's job is to catch people's attention and draw them in. As you work with people, staff members will join the conversation. At one point, you pass them to the staff member. Then you move on and work at bringing more people into the vendor's...

$10
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PDF

Marc Paul
Trade Show Secrets by Marc Paul

In this download video Marc tells you everything you need to know to be a successful performer in this very exciting marketplace. He reveals key information about...

  • The trade show environment
  • The mentality that you will need
  • What you are likely to earn
  • The four main roles you will have to offer
  • How to get the work
  • The different types of performing style
  • What to say and do in meetings
  • Scripting
  • Your fee and how to up-sell to increase that fee
  • Choice of material
  • Stopping traffic
  • How to build a pitch
  • Getting people to remember the company name
  • How to generate more leads for the...
$39.50
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MP4 (video)

Howard P. Albright
Three Publicity Trix by Howard P. Albright

As a thank you for supporting Magic World Publishers, we are pleased to offer a free PDF digital manuscript, containing three top-notch gems of mystery by Howard P. Albright. Good tricks in themselves, yet they also get you free advertising each time you perform them.

CLUB SPECIAL - A sure-fire sensation; leaves the audience with a quantity of tokens that advertise you in unique fashion.

TALK OF THE TOWN - An uncanny mystery; your name, etc., appeals on several initialed cards from an ordinary deck. These are left with the audience so they always have your contact information at hand. ...

★★★ $0
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PDF

Bud Dietrich & Dick Jarrow
The Trade Show Handbook by Bud Dietrich & Dick Jarrow

Bud Dietrich was a full time pro since school days. Later in his life he has been almost exclusively a trade show magician, and had the added honor of being Mr. Hoyle, front magician for Hoyle cards.

When a man like that sets down his ideas on trade shows, backed by a good solid magic thinker like Dick Jarrow, we can expect a handbook that should rank easily with How to Sell and New Field. Trade shows are where the money is. Let Dietrich tell you how to get it!

Linking Ring review by John Braun:

46 pages, size 7x9, saddle stitched in an attractive cover, with title on front. Published...

$9.95
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PDF

Devin Knight
The Secret Edge For Children's Entertainers by Devin Knight

The first book of its kind written exclusively for children's entertainers. If you are a children's entertainer, then this ebook could be one of the most important things you will ever read.

This is not just for magicians, but clowns, balloon artists, face painters, storytellers or anyone who entertains children. It's must-know information. The old saying, "What you don't know, won't hurt you," isn't true when it comes to this ebook. Not knowing this information can hurt your career and cause you to lose children's gig. This ebook tells you how to get an edge that will give you an 80% advantage...

★★★★★ $4
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PDF

John B. Pyka
The Script: 7 Steps to Selling Your Show to a Theater Client by John B. Pyka

The Script is a breakdown of the sales script and selling techniques that John uses to sell his shows/services to theater/convention/festival clients. (This ebook is also part of Theatrical Magic Omnibus Edition: Turning Tricks into Theater.)

John has worked in sales and marketing for 20 years. B2B, trade shows, consumer marketing and as a corporate sales trainer. He wrote this e-book for entertainers, but the principles apply to any field.

The Script is a proven sales script developed and tested over 20 years, complete with follow up questions, understanding buying triggers, and most importantly, THE closing question that will increase your sales...

$5
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PDF

Devin Knight
The Power to Dominate Google by Devin Knight

#8 In Devin's Knights Magic Marketing Secrets For Magicians

Government backlinks can put your magic website at the top of page one for Internet searches. That means you can be in position one or two! This eBook gives you the power to dominate Google.

It is the goal of every entertainer to have their website on the first page of a search engine's results. The biggest search engine of all is Google, and if your website is not on either the first or second page of Google, then you might as well not be in business, because few people will find you.

Here are the current click-through statistics...

★★★★★ $9.95
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PDF

Ronald Levy & Devin Knight
The NTE Principle by Ronald Levy & Devin Knight

A card feat that can be done over the radio. The magician shows the audience how to program their deck into a smart deck and proceeds to locate everyone's chosen card over the radio. A great publicity stunt that will get you booked on radio shows.

"Very deceptive, very nice!" - Tom Craven
The NTE Principle is a self-working hands-off effect that can be done over a cell phone, in a room full of people or even over the radio for thousands of people at the same time. It's an amazing effect where people select a playing card, lose it into the deck and then the magician is able to locate the card without...
★★★★★ $8
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PDF

Wolfgang Riebe
The Million Dollar Magic Act by Wolfgang Riebe

LIMITED RELEASE. ONLY 30 COURSES AVAILABLE!

For the first time ever. A verifiable, proven Comedy Cabaret Magic act that has been performed in over 150 countries, the world's top cruise liners, theatres, and global corporate events.

Why would anyone share a success formula? Wolfgang has had an incredible global career and believes that we all need to share the magic for future generations. This is his way of leaving a legacy for a group of select magicians who are serious about taking their careers to the next level.

  • Learn from a professional that walks his talk and has lived the dream. ...
$1750
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PDF & MP4

Laurance Glen
The Magician's Road to Fame by Laurance Glen

This is a delightful digital reproduction of an early marketing book for entertainers. Much of the advice given is true today as it was decades ago. You will find some wonderful stories as well as dozens of photos of magician posters and other artwork. After reading this ebook you will have a number of new ideas to promote your act. The topics discussed are:

  • The First Aid To Publicity
  • The Typewriter Helps
  • Newspaper Advertisements And Clippings
  • The Value Of The Local Newspaper
  • How To Use Press Notices
  • The Air Of Mystery
  • Personal Advertising
  • The Use Of Photographs
  • Photo Blocks
  • Throwaways ...
★★★★★ $9
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PDF

Devin Knight
The Magician's Guide to Making Money with Costume Characters by Devin Knight

This is ebook #4 in Devin's "Marketing For Magicians Series".

This guide shows you proven ways to make money with costumed characters. Although written for magicians, this information can be used by anyone wanting to start a costume character business.

This eBook is the results of over two years of research and will save you lots of time. You will learn from a pro who knows the costume character business inside and out.

In today's economy, magicians need to leave no stone unturned to ensure a steady flow of income coming in. Many magicians offer balloon animals and face painting along...

$9.95
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PDF

Brian T. Lees
The Magic of Credentials by Brian T. Lees

Professionals lead with their credentials, achievements and endorsements. All stand on their skills and talent. But when the decision balances between several magicians the one who gets hired is the one with the strongest credentials. These endorsements validate the magician's performance, and reinforce the strength of their skills profile.

No one wakes up in the morning with a strong file of endorsements. They must be earned, one at a time. And, they will not fall on your doorstep by themselves. This text helps you get started with your credentials file. It will give you a solid foundation...

$10
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PDF

Don Driver
The Jam Auction by Don Driver

There is no better demonstration of applied psychology than the Jam Auction, and Jack Nyberg is the recognized king of that money-making business. This is the ONLY video of Jack’s two-hour pitch from start to finish. Jack starts by building a tip and then, over time, has about 25 people standing in his tent for two hours waiting and wanting to give him money. Filmed on location with a hand-held camera this is unlike anything you’ve ever seen when it comes to crowd control, creating customers, and getting them to buy.

duration 2h 10min

$45
more than one
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MP4 (video)

DVD

Stan Kramien
The Illusion Show Business by Stan Kramien

Stan Kramien has toured one of the countries largest and most successful Illusion Shows for many years. Magicapades, Magicazam, the Mad World of Magic, and now Shazam! After playing thousands of dates he has written a primer of success in the Illusion Show Business.

Stan's ebook takes you through his life story where he sets the stage for his life as an illusionist. For the first time anywhere Stan divulges patter for many of the illusions.

Kramien's patter for the levitation alone is worth more than the cost of the ebook.

He tells you how to start and routine a full evening show....

★★★★ $37.50
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Christopher Bolter
The Golden Rules For Hiring Live Entertainment by Christopher Bolter

Tips and Tricks For The Entertainment Buyer and The Entertainer

Having worked as a professional magician and mind reader for the past sixteen years, I have seen hundreds if not thousands of venues all over the world. From Boston, where I am based, to Singapore, where I work for a few weeks once per year, and many cities and countries in between. A similarity that crosses all borders is the consistent lack of knowledge the client has when booking live entertainment. This is true for that of a variety type. (e.g magicians, jugglers, clowns, etc.).

Now this can be forgiven (to an extent),...

$4.99
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PDF

Devin Knight
The Gig Avalanche by Devin Knight

A method that will create a landslide of bookings that has never been described in previous books on marketing magic. This is a new and easy way to get more bookings that works plain and simple. It will ensure a steady stream of gigs week after week, believe it or not. This method doesn't involve cold-calling, Facebook ads, newspaper ads, yellow pages, using SEO or websites; yet this proven method will normally get you more gigs than all the old methods combined. Try it and you will see. You will be amazed at how easy this is to implement. This method has not been extensively used by other entertainers;...

★★★★★ $6
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PDF

Paul A. Lelekis
The Business of Table Hopping by Paul A. Lelekis

Paul A. Lelekis is one of the most experienced table-hoppers on the planet. He has performed in many restaurants from Hot Dog Stands all the way up to 5-Star restaurants for over 25 years. He has often table-hopped in restaurants 6 or 7 days a week - for many years.

Paul has been asked to record an all-inclusive e-book of Table-Hopping and so decided to write this e-book, The Business of Table-Hopping. Included are a few photographs of Paul, explaining magic.

Table-Hopping is not only a very lucrative business, but you will be asked to perform for many other engagements and hundreds of...

★★★★ $12
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PDF

Walt Lees
The Art of the Grafter: a pitchman guide to selling by Walt Lees

This ebook holds extremely valuable information for anybody who would like to become a pitchman or grafter who sells Svengali decks and other items. Even if you do not sell as a pitchman, but perform on the street or other public venues you will learn quite a bit from Walt Lees.

Some of the points discussed are:

  • Which magic tricks are suitable for pitching?
  • Types of pitching
  • Earnings and rewards
  • Requirements of a good pitchman
  • Styles of pitching
  • Choosing a good site
  • Peek selling times
  • What to have with you
  • Dealing with complaints, hecklers, pilferers, non-buyers, aggro merchants,...
★★★★★ $10
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PDF & EPUB

Stan Kramien
The Amazing Wonder Mouse by Stan Kramien

... or the Wonder Mouse Pitch.

One of the greatest pitch items of all time has always been the magic wonder mouse. I'm sure that most of you at one time or another have seen a wonderful pitchman at a fair with a baffling little mouse running all over the back of his hand. At the end of his demonstration of course you are allowed to purchase one and take home this mystery to baffle your friends. The wonder mouse can be sold at the end of your performance, or if you do a full evening show, it can be sold during the intermission. Or wonder mouse can be sold on its own at any number of venues...

★★★★ $14
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Barry Mitchell
The ABC's of Children's Magic by Barry Mitchell

If your goal is to earn a living as a Children’s magician this recording is for you! It is true that anyone can "do" a trick, but not everyone can "perform" magic. Still fewer can earn their living from performing. This CD gives you the edge to make show business your business. Whether you’ve been performing for years or just beginning, a variety of subjects are covered that will inspire you toward more business and better networking.

  • Attitude of Gratitude
  • Be Yourself
  • Create Heroes
  • Dress sharp
  • Encourage Others
  • First, think of the customer
  • Giveaways
  • Higher performance fees
  • I is...
★★★★★ $10
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MP3

Barry Mitchell
The 10 Commandments of Selling Your Program by Barry Mitchell

While listening to the 10 Commandments you'll be learning business and selling principles that will change the way you view show business. You'll learn an edge for success. Within The 10 Commandments of Selling Your Program, you'll learn the ten principles that Barry has developed over two decades of selling. You'll also learn the importance of determining your business image. In addition you'll discover what schools really want and how you can fill their needs. Selling is an art and this recording makes you an artist.

1st edition 2001

★★★★★ $10
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MP3

Devin Knight
The $1000 Dollar A Day Show Plan by Devin Knight

This is ebook #3 in Devin's "Marketing For Magicians Series".

[Note: This plan may work to a limited degree world-wide. It is best suited for the USA market where there is an abundant of these venues. Non USA buyers may not have the same success that performers in the USA will have with this program. Please take that into consideration before you purchase this plan.]

"Mr. Knight delivers an interesting and practical approach to earning income as a working magician and mentalist. The material here is well-researched and presented. It's a lean, mean read, and a very good value for the money. Well worth a look." -D. Ulin

"I thoroughly enjoyed Devin's last two books on marketing that covers SEO and Facebook marketing, but this book wins the Gold Medal! He teaches how performers can literally start booking shows right now in a market even I was unaware of! And Devin was being conservative...

★★★★★ $15
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PDF

Dave Arch
Tested Trade Show Tactics by Dave Arch

Have you ever dreamt of performing your magic and making upwards of $3500 per day plus expenses? If so, then the trade show market might be something to consider. Watch as trade show veteran Dave Arch shares his top trade show tactics - including how he started and built his client base. And in addition to the video, this package provides you with a seven page MSWord (.docx download from your digital shelf) document that you can customize to use as a handout in training the sales team who'll be partnering with you in the company's booth - adding to your brand of expertise as a true sales professional...

$20
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MP4 (video)

Tommy Windsor
Supermarket Magic by Tommy Windsor

Make money performing at stores, malls and shopping centers with a one-man magic show.

If you are of average ability, this book reveals Tommy Windsor's exact plan for booking and performing a short, 15 to 25-minute magic act at stores in your area. The book tells you everything . . . how to book . . . how much to charge . . . how to play . . . sales gimmicks . . . the contract . . . and even reproduces all the ads and publicity the store can use. There are no ads for you to sell. With this, and one suitcase of magic, you can make $850+ per day, right near home, and still hold your regular...

$8
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PDF

Jesse Lewis
Super Easy Bookings by Jesse Lewis

Super easy bookings. Local weekly gigs, that you can actually profit from!

How to book and profit from weekly gigs for any entertainer. One of the most misunderstood parts of doing business is exposure - It can kill you or it can help make your career. In this special 7 page report Jesse Lewis breaks down a well guarded secret of doing free weekly restaurant gigs and profiting from the "exposure".

Let's be honest for a second - is a $7 dollar report going to make you filthy stinking rich? Probably not. But what is outlined here is a simple plan that you can implement today which can get...

$7
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PDF

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