Marketing, Selling & Business Matters in Magic & Conjuring: page 3

While this has been written in the 60s, the basics of how to promote, advertise, and build your performing business hasn't changed that much. Of course, you will do the things recommended with modern tools, but the principles and ideas to achieve success haven't changed.

As an advertising man, Mr. Tallman has a lot of ideas on how to promote and get the most out of advertising. He is a very busy magician and this is entirely due to the methods in his book. Let him prove to you how he gets an average of 85 shows a year, and how you can do it, too.

• Foreword
• Preface
• GIVE THE LADY WHAT SHE...

Excerpt from the Introduction:

Mail Mentalism is a card trick that can be done via mail, email, phone, radio, across rooms or other communication channels. It is an automatic effect where you only provide instructions but do not require any feedback or response. The spectator will need a deck of cards. The instructions are customized for each occasion.

This is a great trick to amaze somebody long distance, be it to solicit a possible engagement, introduce yourself to a journalist, or even fooling a magic friend.

1st edition 1949, 8 pages; PDF 9 pages.

There comes a time when all magicians consider a website. With everything involved: web host, domain, design, design tools, purpose of the site, and content one has a lot to think about. No one gets it right the first time. We all end up going back and making adjustments, changes and adding information to our site. But the closer you can get with your initial design and launch the better your results will be. This text will get you pointed in the right direction. It includes purpose, functionality, design strategy and tips on finding a good web host. Everything has to blend. The website design,...

Catapult your entry into the world of professional speaking! "Magically Speaking" has been compiled by long time professional speaker and magician Timothy Hyde.

An overview of the entire speaking industry with special focus on how magicians can make the transition into this lucrative field. Guest articles from speaker bureau owners, speaker coaches, marketing gurus and other magicians already working in this field. Some of the questions answered in this MasterClass:

What should a speaker have in their promotional press kit? Do you know the questions a speaker bureau will ask you if...

This ebook contains reproducible masters to use in marketing your magic or mentalism shows. The magic component of each piece ensures that the receiver keeps it and even shows others. You'll find simple origami templates with dotted fold lines (including the Hopping Frog introduced to the magic community by Michael Close); magic board games (some of which are designed so you can determine who wins and what they win); and seldom-seen optical illusions. Originally published as a book of magic tricks for making a trainer's handout more memorable, this collection now waits for you to add your contact information...

Behind every great magician is an amazing business created character. In this ebook I show the 50 foundations I use to become a more engaging performer. Clients want to hire from their friends, so I have created 50 steps in magic to engage with your clients and sell more!

1st edition 2016, 5 pages

Sell this pitch book at your performances to double your performance income!* Now with color cover.

If you're not selling "back of room" books and merchandise at every show, you're leaving money on the table - money that should be in your wallet. All the pros are doing it. Now you can, too. And it costs so little to get started.

This package enables you to become an instant author, with full reprint rights for making and selling printed copies of the Magic Miracles You Can Do book. Charge as little or as much per copy as you want: it's up to you. Your audiences will flock to the sales...

Devin Knight's Magic Marketing For Magicians series has been a big hit. There are 8 volumes in the series. Here is a chance to get them all at a 50% savings.

This series contains some of the best ways to use the Internet to get more gigs and most important, how to get your act on page one of Google searches. This information was written with the magician in mind, although it can be used to promote any business. You will also learn two proven ways to get big dollars for doing your magic show. Study the complete series and your shows and income will increase, if you follow the directions. ...

Differentiating your show in the magic market on something other than price can be a constant challenge. Here's one strategy Dave Arch has used successfully throughout his career. Imagine being able to offer a free Magic Kit for everyone in your audience and then teaching them three magic tricks they can use to amaze and amuse their family and friends. In this fifteen minute video, Dave shares with you how he builds his kits for around fifteen cents apiece, the three tricks he teaches, as well as how he routines and presents those tricks in his show.

1st edition 2018, length 15 minutes 53...

Teaching a magic class is another way to generate income and promote yourself as a supportive magician. Community venues are always searching for programs such as this to host. They use these events to keep the community involved, provide productive activities for youth, and add additional services to their community programs.

This text outlines a basic magic class, provides materials you can use and can get you started with your first series of classes. Teaching a class will not pay as much as a large performance. But it still provides a solid base for income. A magic class can help fill...

Do you want to take your magic career to the next level?

From whom would you like to learn the real secrets of success in the magic business? Someone that has a little theoretical knowledge and lives in one-bedroom apartment and claims to know it all? Or someone that started with nothing and today has the global hands-on experience, lives in the dream mansion, drives the big cars, walks the talk and has actually done it all?

As a magician, you may not have heard of Wolfgang Riebe. Why? He never focused on the 'magic scene' - instead he focused on the 'layman out there' and building a mega...

Learning From Experience is an ebook in which I look back over my 40 years of full-time professional experience and identify 20 key things about performing commercially for laypeople that I wish I had known when I started.

Organizing these into 20 key facts, I explain the lessons that I have learned in this rich period of experience about performance, marketing, fees, trick selection, dealing with spectators, and more, and set out clear advice and food for thought to help you to short track your way to making good decisions.

Here is a list of the contents

• Key Fact #1 - The Booker...

Many entertainers have discovered the goldmine in back-of-room sales. You can double or triple your fee by selling this book after your shows. Greg McMahan's Learn Magic Instant Author Kit is how it's done. It's 44 pages of magic tricks, gags, variety skills and more that you can print yourself. It's already written, illustrated and ready for you to add your name and contact info, even list yourself as the author. Selling this after your shows could result in hundreds of extra dollars per gig.

These are also great to print in small batches as handouts after shows or to supplement magic classes....

This is the 2nd book in a series of books Paul has in his package called 'Magician To Speaker'. (The first one was Key Note Speaking for Magicians). If you are considering becoming a key-note speaker or after dinner speaker then you will need this ebook. It is full of research, tips, advice and includes 150 ways you can add humor to the workplace or your life. It is full of examples that you can pass on to others during your key note address.

This ebook goes in to detail on how to bring humor to the workplace. For any magician who wants to get in to motivational speaking then this ebook is a must. It contains years of...

World class award-winning magician and key-note speaker Paul Romhany is releasing this ebook which is part of his best selling package Magician To Speaker; a guide to combining magic, humor and motivational speaking. This ebook will explain exactly how you can go from earning hundreds of dollars a show to thousands of dollars a performance by incorporating your magic and the power of humor.

With over three decades of performance experience, including fifteen years as a world renowned motivational speaker, Paul Romhany has circled the globe presenting the Humor Seminar outlined in this ebook...

"This is another powerful idea from Devin. Now, it is unusual and not something you would be doing in a show. But, if you want to make an impact with a client, or future client, then this is something you can learn and put in your personal arsenal. I'm sure many workers will want to add it into their memory banks of things they can use to look like memory experts." - Greg Arce

"As a veteran performer of over 17 years as the house mentalist at Magic Island in Houston, TX, I had been using the old Paul Linder version sparingly because of the possibility of repeating the same number for two people....

Crowd funding is 'in'. Many try it. Many think it is an easy avenue to raise money, but often it leads to disappointment. Carl E. Jones aka Topper explains how he was successful in his first attempt to crowd fund a project. He covers:

• Why?
• Research
• Doing it!
• Pre-Launch Activities
• National Publicity
• Launch Day
• Focus On Your Donors
• Updating Donors & Others
• Campaign Management
• At The End & Beyond

1st edition 2013, 50 pages

This is ebook #2 in Devin's "Marketing For Magicians Series".

Almost everyone is on Facebook nowadays and odds are you have a Facebook account. But are you using it to properly promote your entertainment business? Do you even know how? Sadly, most entertainers don't realize the full potential of Facebook. To them, it is a place to shoot the bull and play games, but did you know that the proper use of Facebook could double the amount of shows you do in a year? No, this isn't hype, this is a hard fact. The trouble is most performers aren't even aware of how this can be done! Just being on Facebook...

This manuscript was published as a guide and a handbook to the exciting field of industrial magic. This may be the blueprint for a brand new career for you. See what experienced performers in the past have done. You can make magic pay big dividends when it is used as: A crowd stopper in Trade Shows and Convention booths, in Super Markets, Grand Openings. To capture attention in sales and pep meetings, to put over the commercial in merchandising shows. To put color, life, excitement into any talk on any subject. To make any speaker "come alive". In commercials on TV. This ebook tells what to...

A practical guide for performing magicians. This report guides readers through a step by step process to produce a full evening theater show - from script, to venue negotiation, to the closing curtain. John includes very helpful samples for press releases, contracts, sound riders, and handbills. Everything is here to get you started.

It includes the Theatrical Magic Lecture Notes and several unpublished routines.

1st edition 2008, 36 pages; 2nd edition 2011, 61 pages

Did you know you could be doing things at your gigs that could get you arrested or lead to hefty fines? I know in the past I was guilty of doing some of these things which led me to write this e-book. In my opinion this is the definitive work on avoiding getting busted at a gig.

To the best of my knowledge, this is the first e-book written entirely on this subject. It was written to protect entertainers and should be considered a must read for all performers. It's a shame that I have to write this PDF, but unfortunately there are things that entertainers could be doing at their shows that...

The result of the 5 years working in the Thumbtack online market place Zachary Gartrell has written the guide to making more money and booking more shows using Thumbtack.com. Inside you will find a step by step guide to setting up a strong profile that sets you apart from other users on the site. Next, Zachary guides you through the process of sending convincing quotes that will get you hired.

Thumbtack is a competitive marketplace that connects service professionals with customers. When a customer uses Thumbtack, they type in what kind of service they want and offer some details about their...

Here is a rare release from the past by G. W. Magnuson. In the 40s, he put out a booking system for mentalists. It showed an easy way to get into theaters with your mind reading show. This system was used by most of the prominent mentalists in the 40s and 50s including Bob Nelson.

Believe it or not, this almost forgotten system still works today, but on a more limited basis. If you are a mentalist looking to fill in some of your open dates, then you may find Magnuson's ideas to be of use.

In the 40s and 50s, many top names mentalists were using this system to make a good living, while others not...