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Marketing, Selling & Business Matters in Magic & Conjuring: page 5

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Devin Knight
So You Want To Do A Magic Lecture Tour by Devin Knight

The first PDF of its kind; written by one of the world's foremost expert on doing magic lecture tours. Devin Knight has done multiple lecture tours and hundreds of magic lectures from coast to coast in America.

He shows you step-by-step how to book a magic lecture tour. He shows you how to book magic clubs, magic shops and conventions. If you are a talented magician and want to make a name for yourself, then Devin reveals the inside secrets. He tells you what they will pay you and all the details you need to know. How long should your lecture be and what do you need to bring with you? All...

★★★★★ $20
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Stan Kramien
Show Me The Money by Stan Kramien

The real secrets of the fund raising and promotion business. Every phase of the promotion business is fully covered in this huge tome. This ebook is without any question the epitome of fund raising courses. Please be advised. This book is for the serious student only!

  1. Warning
  2. The Twenty Five Real "Secrets" of the Telephone Promotion Business
  3. 1. In The Beginning
  4. 2. First Things First
  5. 3. Our Sample Business Plan For The Big Office
  6. 4. Booking A Sponsor
  7. 5. Contracts
  8. 6. The Sponsorship Agreement That Is Worth More Than The Price Of This Ebook
  9. 7. What To Do With The Sponsor After You Have...
★★★★★ $80
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PDF_facsimile

Brian T. Lees
Senior Center Shows by Brian T. Lees

Senior centers can be a strong market. They already practice social distancing and are anxious for fresh entertainment. This text identifies changes for these types of show, contact goals when speaking with the Activity Director, and follow-up activities to entice future bookings.

  • Preface
  • The audience
  • The activity director
  • The budget
  • Contact
  • Performance
  • Follow-up
  • Wrapping it up
1st edition 2021, PDF 20 pages.
★★★★★ $8
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PDF

Brian T. Lees
Sell the Sizzle by Brian T. Lees

The climax of a magic trick can only last a few minutes. But the build up can take a lot more time. The "sizzle" created by the magician adds drama, mystery and builds the element of surprise. This ebook covers sizzle. What it is, when it is needed, when to use it, and how to work with it.

  • What is sizzle?
  • When to use sizzle
  • Creating sizzle
  • Automate yourself
  • Timing
  • Wrapping it up

1st edition 2016, 15 pages.

$5
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PDF

Devin Knight
Safe Shows During COVID-19 Pandemic by Devin Knight

The definitive work on performing during the COVID-19 pandemic. Right now, most of the world is on lock-down. However, some areas will soon be relaxing these restrictions. What that means is that people will be able to once again meet in small groups from 25 to 50 people, provided they follow the guidelines suggested by the various governments. This means that people will once again be allowed to have small parties. As time goes on, larger groups will be allowed as long as social distancing is practiced.

Are you ready for this time? Most magicians and hypnotists have had all their bookings...

★★★★ $7
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PDF

Rupert Howard
Rupert Howard Magic Course: Lesson 24: The Business Side of Magic by Rupert Howard

Table of Contents

  1. Content
  2. Introduction
  3. Letters
  4. Photographs
  5. Illustrations
  6. Folders and Booklets
  7. Testimonials
  8. Blocks
  9. Souvenirs
  10. Throw Aways
  11. Posters
  12. Portfolio
  13. Newspapers
  14. Fees
  15. Fields of Work
You can also get the entire 25 lesson course on disc.

1st edition 1931; 22 pages.

$4
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PDF_facsimile

Scott Xavier
Road Thoughts by Scott Xavier

How to quit your day job and become a traveling magician.

With this new ebook from international touring award winning magician Scott Xavier, you will get top secret venues you can perform at for free and make a living performing magic. You could take the knowledge in this ebook and hit the road today, leaving behind the dramas of a day job, and start your career as a touring magician.

This ebook gives you secret locations where you can earn hundreds a night for a 2 hour show! You'll also be able to breeze into town, and with the scripting in this ebook you'll know exactly what to say...

★★★★★ $12
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PDF

Charles Greene III
Restaurant Magic Business by Charles Greene III

In this audio program, Charles Greene gives his expert advice on how to find work as a magician in restaurants - how to deal with the pitfalls, all about money and tipping, material and more!

  • Identifying Outlets
  • Getting Booked
  • Determining Salary
  • Contracts
  • Relationship Strategies
  • Opening Night
  • Showcasing
  • Self-Promotion
★★★★★ $8.95
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MP3

Brian T. Lees
Recurring Performances by Brian T. Lees

The advantage of recurring/repeat performances and how to market yourself for them.

  • Identifying the recurring performance need
  • The basic approach
  • Timing
  • Pricing
  • Personalizing the show to the entity/sponsor
  • Suggested businesses and entities to contact
  • Wrapping it up

1st edition 2022, PDF 19 pages.

$15
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PDF

Devin Knight
Rank Your Act on Google's First Page in 24 Hours by Devin Knight

This is ebook #1 in Devin's "Marketing For Magicians Series".

If you need bookings now and you have not worked on your website SEO (search engine optimization) you will benefit from this ebook.

"How To Rank Your Act On Google" is simply outstanding! It's streamlined, impactful and actionable. Mr.Knight has made an often difficult and complex subject easy to understand and provided simple steps one can follow in order to optimize Google rankings. An essential read on the topic, and not to be missed! - D. Ulin, Los Angeles, California

Devin's most anticipated ebook in years is finally...

★★★★ $35
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Greg McMahan
Rain or Shine by Greg McMahan

Working amusement parks or festivals can be quite challenging. It can also be one of the easiest gigs you will ever do.

  • Staying cool during the summer: Heat is a major concern when working amusement parks... be prepared.
  • Fewer props means less to carry around: You'll be walking many miles a day... don't carry a suitcase with you.
  • Be realistic: Know what you're getting into and map out what you want to accomplish. Then adjust your plans.
  • Don't get lost when everybody else is: Expect to be asked for directions hundreds of times a day... perfect opportunity for a gag or two.
  • Get the guests...
$10
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PDF

Simon J. Lea
Publishing Magic Books on Lulu.com by Simon J. Lea

This ebook takes the reader through every stage of taking their original manuscript in Microsoft Word and turning it into a printed book from Lulu.com. Each stage is illustrated and is designed to make learning how to use Lulu as quick and pain free as possible. The guide discusses the usual problems that people have using Lulu for the first time, such as uploading and converting, controlling access, assessing costs and setting revenues.

Anyone who has written a magic book they want to see in print, who has access to Microsoft Word, will be able follow this easy step-by-step guide and speed...

$10
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PDF

Jesse Lewis
Publicity for Performers by Jesse Lewis

Let's get you some press!

Give me a few hours and I'll show you how to get publicity as a performer. If you have ever wanted to get on the news or in the media but were daunted by how to do it this course is for you.

Imagine being on the air performing or getting your picture in your local paper. It is all right here in publicity for performers.

My name is Jesse Lewis and I can teach you to get press in newspaper, TV and radio in just a few hours. Quite frankly, getting media attention is the cheapest and most effective way to market your business. But that is where most entertainers...

$25
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PDF & MP4

Robert E. Bernhard
Publicity for Magicians by Robert E. Bernhard

From the introduction my Ormond McGill:

Few people are more fitted to discuss publicity for magicians than Robert Bernhard. I say this not because as a publicity man he has brought fame and fortune to waitresses and elevator girls who are now movie stars or because he has been my good friend for many years, but because he himself was a magician and knows the peculiar problems of the profession.

Under pressure, he is usually willing to admit he was probably the worst performer to ever inflict himself on a long suffering yet patient and forgiving public. Nevertheless, for several years he...

★★★★★ $5
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PDF

Brian T. Lees
Promotional Pack Press Kit by Brian T. Lees

Major corporations, large festivals and fairs offer large paying contracts. In these environments a magician needs more than just a business card and brochure. The best approach is to provide them with a promotional presentation. Some refer to it as a promo pack and others just call it a press kit. Regardless the term those who get hired often gain their consideration based on the promotional information they provide.

One does not have to go out and invest a lot of money to build a professional presentation pack. You can purchase high quality folders from the local office supply store. Using...

★★★★ $8
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PDF

Brian T. Lees
Promote Your Magic Show by Brian T. Lees

Use local free or economical sources to promote your magic and get hired. This text gets you started on listing sources and using a tracking system to track your results. You refer to that system as you adjust your goals into areas that generate more opportunities to get hired.

  • Marketing 101
  • Marketing Tools
  • Marketing Plan
  • Tracking System
  • Wrapping It Up

1st edition 2021, PDF 20 pages.

★★★★★ $10
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PDF

Leo Behnke
Professional Close-Up by Leo Behnke

This is a book of working knowledge using over 30 years of professional experience in the field of close-up magic. Some of the 15 specific subjects covered inside are

  • How do you select the right tricks for your routines?
  • What sales tools do you need to sell yourself?
  • How do you find your own style?
  • What can you do to increase audience reaction?
With many years in each branch of magic - not only close-up, but illusions, mentalism, clubs, trade shows, promotion, and television - Leo gives you his insight on how best to become a professional in our art.

1st edition 1995; 77 pages.

★★★★★ $12
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PDF

Tommy Windsor
Presto Press Book by Tommy Windsor

The smart magician's guide to advertising and promotion, with over a hundred ways to advertise and get more dates. Learn insider secrets of advertising your act at a price that won't break the bank. Includes copy for advertising pieces, folders, and sales brochures, as well as suggested slogans for advertising giveaways.

One of the best pieces in the ebook is a treatise on how much to charge for your act. Undercharge and you've left money on the table, while overcharging can cost you the job. This is an ebook you won't be able to put down till you've digested every word. And you'd better...

★★★★★ $8
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PDF

Brian T. Lees
Power of Negotiation by Brian T. Lees

When the potential customer says "no", it might translate as "not yet". There is a strong chance that there is not enough incentive yet. A good negotiating magician will not discount his price. He will discuss value added services and other incentives. Then he will ask the individual for the contact again. This text introduces the power of positive negotiation. Applying these tools will help you get more performance contracts.

  • Negotiation History
  • Availability Signs
  • The Approach
  • In the Trenches
  • Be Ready to Walk
  • One Last Attempt
  • Close the Deal
  • Wrapping it Up

1st edition 2020, PDF...

$15
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PDF

Jim Mahoney
Playing Shopping Centres by Jim Mahoney

From the introduction by Billy McComb:

There are TWO THINGS you've got to appreciate about this treatise.

First of all it shines through every line that it's written by a man who knows what he is talking about and has actually WORKED Shopping Malls.

The second thing is something which Mike Caldwell said to me just a few weeks ago. We were wandering around London in the McCombomobile. He pointed out the shops in a district we were going through and said, "In a few years time you won't see many shops like that around." I said, "Why?". He said, "Because it will get like the States. Everyone will...

$8
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PDF

Brian T. Lees
Performing as a Business by Brian T. Lees

A primer for entertainers wanting to go "full time" performing as a career.

  • Business Plan
  • Services / Products
  • Performance Costs
  • Administrative Costs
  • License / Insurance
  • Marketing Expenses
  • Business Documents
  • Growth Projections
  • Profit / Loss Statement
  • Wrapping it Up

1st edition 2016, 25 pages.

★★★★★ $10
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PDF

Brian T. Lees
Performance Negotiation by Brian T. Lees

Magicians are in the entertainment service industry. Just like other independent contractors we provide quotes. There comes a time when we must negotiate. Some magicians move along when they hear the venue/individual say no. Others negotiate to try to find a win/win agreement. Those who are willing to negotiate their performance have a better chance of getting hired.

  • Negotiation, element of business
  • The differences between "NO"
  • When to negotiate
  • Set up negotiation
  • Open negotiations
  • Accept/decline negotiation
  • Wrapping it up

1st edition 2021, PDF 19 Seiten.

$20
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PDF

Brian T. Lees
Performance Investment by Brian T. Lees

Ever wonder why some magicians always seem to get hired over others? Do you want to get your quote higher in the piles of those being considered? If you position your quote with a return on investment approach you will have more success. Skills and performance content is important. But those who suggest better returns in terms of value are those who get hired. This ebook identifies the “value add” elements that, if included in your quote, helps push your information to the top of the list.

  • Preface
  • The Buyers Side
  • Disqualified Proposals
  • Value by Definition
  • Value Adds
  • Structure the...
$10
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PDF

Dave Arch
Paper Paradox by Dave Arch

Have you ever seen the paper puzzle where you try and find a hidden message or picture without tearing or ripping the folded paper? If not, you can see it here:

You'll be taken step-by-step in this instructional video as you learn to make The Paper Paradox (without any complicated origami folds) for your own fun (and/or marketing). You'll also receive an MSWord template for customizing to your own message (download from the digital shelf). Prospects sure keep this puzzle longer and show it to more people than any business card.

1st edition 2018, length 6 min 30 s.

★★★★★ $7
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MP4 (video)

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