Marketing, Selling & Business Matters in Magic & Conjuring: page 1

Tips on how to make money with magic and in particular kid shows. He addresses topics such as name, costume, publicity, booking, fee charged, tricks and props, etc. Includes a funny and at the same time revealing introduction by his wife.

1st edition 1972, PDF 7 pages.

A practical guide for performing magicians. This report guides readers through a step by step process to produce a full evening theater show - from script, to venue negotiation, to the closing curtain. John includes very helpful samples for press releases, contracts, sound riders, and handbills. Everything is here to get you started.

It includes the Theatrical Magic Lecture Notes and several unpublished routines.

1st edition 2008, 36 pages; 2nd edition 2011, 61 pages

The Script is a breakdown of the sales script and selling techniques that John uses to sell his shows/services to theater/convention/festival clients. (This ebook is also part of Theatrical Magic Omnibus Edition: Turning Tricks into Theater.)

John has worked in sales and marketing for 20 years. B2B, trade shows, consumer marketing and as a corporate sales trainer. He wrote this e-book for entertainers, but the principles apply to any field.

The Script is a proven sales script developed and tested over 20 years, complete with follow up questions, understanding buying triggers, and most importantly, THE closing question that will increase your sales...

There are things that need to be researched and many considerations to think about when setting your prices. This ebook is a basic guide to how to determine what you should be charging in your area.

• Do Your Homework
• Activities / Services
• Market Values
• Price Structure
• Comparisons
• Wrapping It Up

1st edition 2016, 10 pages.

From the introduction my Ormond McGill:

The climax of a magic trick can only last a few minutes. But the build up can take a lot more time. The "sizzle" created by the magician adds drama, mystery and builds the element of surprise. This ebook covers sizzle. What it is, when it is needed, when to use it, and how to work with it.

• What is sizzle?
• When to use sizzle
• Creating sizzle
• Automate yourself
• Timing
• Wrapping it up

1st edition 2016, 15 pages.

The result of the 5 years working in the Thumbtack online market place Zachary Gartrell has written the guide to making more money and booking more shows using Thumbtack.com. Inside you will find a step by step guide to setting up a strong profile that sets you apart from other users on the site. Next, Zachary guides you through the process of sending convincing quotes that will get you hired.

Thumbtack is a competitive marketplace that connects service professionals with customers. When a customer uses Thumbtack, they type in what kind of service they want and offer some details about their...

Aimed primarily at the magician who desires to work clubs, casinos and taverns, this ebook reveals how to get your act booked, even if you don't have an agent.

The authors, who've combined to give performances in 30 states and Canada in clubs, taverns, theatres and on TV, reveal the secrets that booking agents and working professionals don't want you to know. Not only does it cover how and what to include in your advertising, it provides tips on structuring your campaign to answer questions that your clients want to know.

Learn how to separate yourself from the rest of the pack, with these...

Excerpt from the Introduction:

A self-help book for magicians. Have you ever struggled to socialize when not performing magic tricks? Included here is how to use being a magician as an advantage instead of a disadvantage. Plus hygiene and etiquette tips.

Also includes five original routines from the author, including:

• Fedora fusion, an anniversary-waltz-style routine, that is simplified and uses an ordinary deck of cards.
• Mr Silk's candle, a silk-to-candle effect, with a description of how to make the cheap useful prop.
• How much? A money routine featuring an unusual place to hide a bill.
• Floss of poverty, a classic...

Tips and Tricks For The Entertainment Buyer and The Entertainer

Having worked as a professional magician and mind reader for the past sixteen years, I have seen hundreds if not thousands of venues all over the world. From Boston, where I am based, to Singapore, where I work for a few weeks once per year, and many cities and countries in between. A similarity that crosses all borders is the consistent lack of knowledge the client has when booking live entertainment. This is true for that of a variety type. (e.g magicians, jugglers, clowns, etc.).

Now this can be forgiven (to an extent),...

Tips for magicians to overcome stage fright.

Conquer the Spotlight is a concise, yet comprehensive PDF guide tailored specifically for magicians who grapple with stage fright. This ebook dives deep into the psychology of performance anxiety and provides numerous actionable tips to help magicians build confidence, captivate audiences, and perform at their peak potential.

• Chapter 1: Understanding Stage Fright
  • Exploring the roots of stage fright in magicians.
  • The psychology behind performance anxiety.
  • Embracing nerves as a catalyst for better performance.
• Chapter 2: Preparing Mentally...

In this ebook Topper shares everything he learned about the business and entertainment side of twisting over 200,000 fun balloon creations. What you MUST do and what you should NEVER do if you want to make money twisting.

Some of the things you’ll find in the ebook are:

• What I will NOT leave home without
• What MANY parents have told me about our competition
• What you do NOT want the parents to tell me about you
• What to do with kids that are standing in front of you
• What to do with kids in line
• What to say! (My Lecture called “The Phine Art of Silly Chit Chat!”)
• List of suggested...

Table of Contents

3. Content
4. Introduction
5. Letters
8. Photographs
8. Illustrations
8. Folders and Booklets
14. Testimonials
14. Blocks
14. Souvenirs
14. Throw Aways
15. Posters
15. Portfolio
15. Newspapers
17. Fees
17. Fields of Work

1st edition 1931; 22 pages.

Mail Mentalism is a card trick that can be done via mail, email, phone, radio, across rooms or other communication channels. It is an automatic effect where you only provide instructions but do not require any feedback or response. The spectator will need a deck of cards. The instructions are customized for each occasion.

This is a great trick to amaze somebody long distance, be it to solicit a possible engagement, introduce yourself to a journalist, or even fooling a magic friend.

1st edition 1949, 8 pages; PDF 9 pages.

The first book of its kind written exclusively for children's entertainers. If you are a children's entertainer, then this ebook could be one of the most important things you will ever read.

This is not just for magicians, but clowns, balloon artists, face painters, storytellers or anyone who entertains children. It's must-know information. The old saying, "What you don't know, won't hurt you," isn't true when it comes to this ebook. Not knowing this information can hurt your career and cause you to lose children's gig. This ebook tells you how to get an edge that will give you an 80% advantage...

The amusement park and theme park business is an interesting opportunity for magicians. If you have ever wanted to experience this performing venue ... now is the time ... and this is the ebook. The Handbook For The Theme Park Magician will tell you all you need to know: how the parks operate, how they book their attractions, what to expect (both personally and professionally) and more.

You will be given sound and practical advice from a man (Wayne Wissner) who has made his living for many years in this lucrative field. Advice on your act, your assistants, your daily life (both on and off...

• How to secure Engagements.
• What's what about your printing.
• How to get a mailing list.
• What fee to ask.
• What to do after an entertainment.
• Hints on arranging your programme
• Etc.

9 pages

Before you take your magic show on the road, this ebook shares some vital tips with you.

Taking a large stage/illusion show on the road is a massive task that can be hugely rewarding and profitable. However, there are also many pitfalls that one needs to be aware of that can ruin you. This is a short ebook filled with concise information to guide you in the right direction so that you don't end up jumping in the deep end and making costly mistakes.

From market, research to planning your show and the types of tricks one should consider including transport, sound and lights, special effects...

Crowd funding is 'in'. Many try it. Many think it is an easy avenue to raise money, but often it leads to disappointment. Carl E. Jones aka Topper explains how he was successful in his first attempt to crowd fund a project. He covers:

• Why?
• Research
• Doing it!
• Pre-Launch Activities
• National Publicity
• Launch Day
• Focus On Your Donors
• Updating Donors & Others
• Campaign Management
• At The End & Beyond

1st edition 2013, 50 pages

Here is a rare release from the past by G. W. Magnuson. In the 40s, he put out a booking system for mentalists. It showed an easy way to get into theaters with your mind reading show. This system was used by most of the prominent mentalists in the 40s and 50s including Bob Nelson.

Believe it or not, this almost forgotten system still works today, but on a more limited basis. If you are a mentalist looking to fill in some of your open dates, then you may find Magnuson's ideas to be of use.

In the 40s and 50s, many top names mentalists were using this system to make a good living, while others not...

This was the first book on performing magic on a cruise ship. Many magicians realize that one of the more enjoyable ways to earn a living in this profession is to work the cruise ships. The eating is great and you can see the world. You may die from over-eating but what a way to go! If you think you can eat the gourmet food on the cruise ships and still fit into your tuxedo, then this book is for you.

The problem for most magicians who desire to work on the cruise ships is lack of information on how to go about it. This ebook details how to get booked, the names and addresses of the agents...

This is the first chapter from Maxwell's ebook Everything I know about Marketing Magic. Any creator, producer, manufacturer and retailer of magic should read this insightful ebook.

1st edition 2012, 20 pages.

As a thank you for supporting Magic World Publishers, we are pleased to offer a free PDF digital manuscript, containing three top-notch gems of mystery by Howard P. Albright. Good tricks in themselves, yet they also get you free advertising each time you perform them.

CLUB SPECIAL - A sure-fire sensation; leaves the audience with a quantity of tokens that advertise you in unique fashion.

TALK OF THE TOWN - An uncanny mystery; your name, etc., appeals on several initialed cards from an ordinary deck. These are left with the audience so they always have your contact information at hand. ...