Marketing, Selling & Business Matters in Magic & Conjuring: page 4

There comes a time when all magicians consider a website. With everything involved: web host, domain, design, design tools, purpose of the site, and content one has a lot to think about. No one gets it right the first time. We all end up going back and making adjustments, changes and adding information to our site. But the closer you can get with your initial design and launch the better your results will be. This text will get you pointed in the right direction. It includes purpose, functionality, design strategy and tips on finding a good web host. Everything has to blend. The website design,...

The Professional Worker Series is a selection of targeted and focused ebooks which offer professional, sound advice on a number of key performance areas. The ebooks are written in an easy to understand style which cuts out all the waffle and padding, and instead gets right to the core of each subject.

Volume 4 in this series concentrates on the many different ways now available to magicians to promote themselves in order to get paid bookings. If you don't know your SEO from your ROI, or if you're not sure whether online or offline marketing is best, this ebook will provide you with many of...

Before you take your magic show on the road, this ebook shares some vital tips with you.

Taking a large stage/illusion show on the road is a massive task that can be hugely rewarding and profitable. However, there are also many pitfalls that one needs to be aware of that can ruin you. This is a short ebook filled with concise information to guide you in the right direction so that you don't end up jumping in the deep end and making costly mistakes.

From market, research to planning your show and the types of tricks one should consider including transport, sound and lights, special effects...

Magic performances grown to the point you need an assistant? Is working with an assistant one of your dreams? Want to take your performance up to the next level? There are many things you need to prepare for BEFORE bringing on an assistant.

This text will help you consider ways the assistant will function in performance. It will help identify responsibilities you can assign to her both on and off stage. Beginning with the standard application forms that are available through the office supply store, it suggests additional information that should be included with the application.

Costuming...

Professionals lead with their credentials, achievements and endorsements. All stand on their skills and talent. But when the decision balances between several magicians the one who gets hired is the one with the strongest credentials. These endorsements validate the magician's performance, and reinforce the strength of their skills profile.

No one wakes up in the morning with a strong file of endorsements. They must be earned, one at a time. And, they will not fall on your doorstep by themselves. This text helps you get started with your credentials file. It will give you a solid foundation...

Trade and themed shows take place all year long. If you have been to these types of shows you know people usually just stroll the aisle and only walk in when they want to pick up something free (candy), have an interest in the service/product or have questions. Vendors are turning to entertainment to help bring people into their display area.

The magician's job is to catch people's attention and draw them in. As you work with people, staff members will join the conversation. At one point, you pass them to the staff member. Then you move on and work at bringing more people into the vendor's...

Learn the inner secrets of how to make a living as a mentalist or psychic entertainer. The commercial side of this highly lucrative business is revealed in its entirety: contracts, bookings, advertising and exploitation in theaters, clubs, hotels, casinos, fairs, and in private practice.

The entire range of opportunities for psychic entertainers is discussed at length, and with one thought in mind: to make money! Whether you are new in the business or a seasoned pro, this ebook will mean extra dollars to you.

If you're on the sidelines now, watching others make real money in this profession,...

A very strong market for magicians is fund raising through the school system. The chance of hosting a "no cost, no risk" fund raiser can be one of the highest demand performances a magician can do. This is a minimum administration, short term event that can bring in substantial amounts of money for both the school and the magician. A no cost, no risk magic show translates into a two or three-week event that ends in deposit.

This text is a primer to get you into the school shows market. Begin with the high schools and let the referrals lead you in other directions onto new customers.

Many dream of becoming a full-time magician. This dream can become reality if you are willing to plan, and put in the extra effort to make it happen. You need a business plan that can compare to the needs of your existing home budget. This is not a get rich overnight activity. It requires step by step sequences that help replace your current home budget needs with the net profits you can generate through your magic. This text will provide you with a solid foundation. It covers the plan, marketing and helps you make that full-time decision based on research.

• Full time magicians day
• The 80/20...

Others charge $100 or more for a similar reprint license, and don't include our book of tips and secrets. Through a special arrangement with Lybrary.com, we are able to bring you the camera-ready master and the separate how-to print book for just $49 US.

Be an author. Sell pitch books at your performances to earn extra revenue!

If you're not selling "back of room" books and merchandise at every show, you're leaving money on the table--money that should be in your wallet. All the pros are doing it. Now you can, too. And it costs so little to get started.

This package enables you to become...

A monthly newsletter can be a very good marketing tool. Customers, organizations, and businesses tend to hang onto quality published newsletters. They are used to communicate news, training, helpful tips and a wealth of other information. From the magicians point they also include performance schedules, an article or two of the newest routines and help keep your name in front of people for future contracts. This ebook is designed as a primer to get started with newsletters. Chances are you already own software that you can use.

• Newsletters
• Software
• Pictures
• Distribution
• Content
• Wrap...

Create your own flyers, brochures and promotional DVD. This text takes you through a word processor, to image programs onto publishing. From publishing it teaches you how to build a slide show and finally converts that show to a DVD.

Written referencing Microsoft Word, Paint, Publisher and Power Point you can produce your own materials using your computer and printer. For those bigger duplications, you can provide "print/copy ready" materials saving set up and production charges.

• Word Processing
• Paint Program
• Publication
• Images
• Brochures/Flyers
• Power Point
• DVD
• Documentation/Media...

The result of the 5 years working in the Thumbtack online market place Zachary Gartrell has written the guide to making more money and booking more shows using Thumbtack.com. Inside you will find a step by step guide to setting up a strong profile that sets you apart from other users on the site. Next, Zachary guides you through the process of sending convincing quotes that will get you hired.

Thumbtack is a competitive marketplace that connects service professionals with customers. When a customer uses Thumbtack, they type in what kind of service they want and offer some details about their...

Gospel magic can be done as a business. But there are steps in the planning process, research needed in the market place and calculations that have to be done first. There are times we can make the decision. Then there are others where the decision is made for us. This ebook will give you a strong foundation approach. It will identify how you determine expenses, project income and how to plan for your net profits. If you do your homework this book will identify if making an income is practical in your area.

Magicians perform Gospel magic for free, some charge to recover their expenses and...

This is a gig-getting secret that is being revealed for the first time. This idea has never been in print anywhere else before. It is one of the most effective ways to get more gigs ever devised, especially if you do shows for children. This idea is 100% original with me and is one of my best booking secrets that I am finally releasing to my fellow magicians.

You go out in public, to a mall or on a busy street and dozens of people will approach you and ask to see a trick and ask for your business card. Guaranteed!

Can be done seven days a week and it will get you more gigs; many people...

The climax of a magic trick can only last a few minutes. But the build up can take a lot more time. The "sizzle" created by the magician adds drama, mystery and builds the element of surprise. This ebook covers sizzle. What it is, when it is needed, when to use it, and how to work with it.

• What is sizzle?
• When to use sizzle
• Creating sizzle
• Automate yourself
• Timing
• Wrapping it up

1st edition 2016, 15 pages.

From the introduction my Ormond McGill:

The amusement park and theme park business is an interesting opportunity for magicians. If you have ever wanted to experience this performing venue ... now is the time ... and this is the ebook. The Handbook For The Theme Park Magician will tell you all you need to know: how the parks operate, how they book their attractions, what to expect (both personally and professionally) and more.

You will be given sound and practical advice from a man (Wayne Wissner) who has made his living for many years in this lucrative field. Advice on your act, your assistants, your daily life (both on and off...

Before re-designing your business cards, check this out. It will save you hours and money for trials and errors, in looking for a practical and simple way to make business cards useful for your mentalism effects. Clever business cards can become a very powerful secret weapon you will always carry with you. They can also replace expensive props or effects, and allow you to create your own and personalized routines. Not to mention that your business cards are a wonderful marketing tool, as well.

The "system" described in this e-book, will allow you to improvise many mental effects, that use...

Behind every great magician is an amazing business created character. In this ebook I show the 50 foundations I use to become a more engaging performer. Clients want to hire from their friends, so I have created 50 steps in magic to engage with your clients and sell more!

1st edition 2016, 5 pages

Working on tips, fund raising and ticket sales are sources to generate free money. The term free identifies no contract/invoice. But it doesn't mean you do not have to work for it. This text gets you started with these approaches. It is nice to have the guaranteed income of a contract. However, in the proper situations, locations and with a professional touch the income with these activities is unlimited.

• Everything old still around
• Fear
• Apply yourself
• Working for tips
• Working on tickets
• Taking it to those in need
• Wrapping it up

1st edition 2016, 20 pages.

Ever wonder why some magicians always seem to get hired over others? Do you want to get your quote higher in the piles of those being considered? If you position your quote with a return on investment approach you will have more success. Skills and performance content is important. But those who suggest better returns in terms of value are those who get hired. This ebook identifies the “value add” elements that, if included in your quote, helps push your information to the top of the list.

• Preface
• The Buyers Side
• Disqualified Proposals
• Value by Definition
• Value Adds
• Structure the...

Super easy bookings. Local weekly gigs, that you can actually profit from!

How to book and profit from weekly gigs for any entertainer. One of the most misunderstood parts of doing business is exposure - It can kill you or it can help make your career. In this special 7 page report Jesse Lewis breaks down a well guarded secret of doing free weekly restaurant gigs and profiting from the "exposure".

Let's be honest for a second - is a $7 dollar report going to make you filthy stinking rich? Probably not. But what is outlined here is a simple plan that you can implement today which can get...

The first book of its kind written exclusively for children's entertainers. If you are a children's entertainer, then this ebook could be one of the most important things you will ever read.

This is not just for magicians, but clowns, balloon artists, face painters, storytellers or anyone who entertains children. It's must-know information. The old saying, "What you don't know, won't hurt you," isn't true when it comes to this ebook. Not knowing this information can hurt your career and cause you to lose children's gig. This ebook tells you how to get an edge that will give you an 80% advantage...