Marketing, Selling & Business Matters in Magic & Conjuring: page 1

How do you make the most with your ideas? Go inside the magic industry, with a true insider.

Learn how to take an idea, form and shape it into a successful product in the magic marketplace. Includes resource lists and important contact information, as well as two wonderful guest contributions by Hank Schwaeble on contracts and corporations. (Particularly the article on contracts is some of the best and most useful information you will find short of consulting with a lawyer.)

Download the first chapter of the ebook here.

For 10 years, Maxwell Murphy led Penguin Magic, the largest magic...

Learn the secret to marketing success for the mystery entertainer.

Learn from full color examples how to design flyers, write emails, and even live demo videos. Learn what 500 of the top booking agents have said is the secret to top promo videos. This ebook will take you step by step through the design process.

These are secrets of psychologists and top booking agents. Learn triggers to get execs attention. You have 15 seconds in a demo video and even less in print to attract your customers.

Learn to sell more!

1st edition 2009; 51 pages.

This was the first book on performing magic on a cruise ship. Many magicians realize that one of the more enjoyable ways to earn a living in this profession is to work the cruise ships. The eating is great and you can see the world. You may die from over-eating but what a way to go! If you think you can eat the gourmet food on the cruise ships and still fit into your tuxedo, then this book is for you.

The problem for most magicians who desire to work on the cruise ships is lack of information on how to go about it. This ebook details how to get booked, the names and addresses of the agents...

Create your own flyers, brochures and promotional DVD. This text takes you through a word processor, to image programs onto publishing. From publishing it teaches you how to build a slide show and finally converts that show to a DVD.

Written referencing Microsoft Word, Paint, Publisher and Power Point you can produce your own materials using your computer and printer. For those bigger duplications, you can provide "print/copy ready" materials saving set up and production charges.

• Word Processing
• Paint Program
• Publication
• Images
• Brochures/Flyers
• Power Point
• DVD
• Documentation/Media...

There is $ to be made with community events. There will always be community needs and non-profits that work to address them. This text helps you get started planning events with non-profit organizations. If the organization has event plans in place you can work with them. If they do not have plans this text helps you partner with them to coordinate activities before, during and after the event. When schedules slow down, events are always close by that you might tap into. Pending the size of those events income potentials can be substantial.

The marketing impact between the event and the...

Businesses in a wide range of industries use coupon marketing. It prompts customers to return and helps promote referrals and recommendations. Magicians might consider coupons to help fill schedules during the slow seasons. The keys are to relate the coupon to a specific reason/justification, set an expiration date and control the number of coupons printed/distributed.

This text will help you get started with a controlled coupon marketing campaign. The coupon is printed on your color printer. The number you distribute is based on your established customer list. The results could turn into...

If your intention is to earn a living from magic, then corporate events are your best chance to succeed. Simply stated, they pay more and can often lead to repeat bookings by the same firms. But do you know how to entertain during a press party, an awards dinner or a fashion show? And what about trade show booths?

Leo Behnke has decades of experience in the corporate entertainment world and shares it with you in this ebook. This is extremely valuable advice you are getting from a pro who has done it all - TV, Magic Castle, trade shows, ...

Leo structered the ebook into five chapters. The...

Entertainment should not be a menu of prices set in stone. There are ways you can charge more for your performances. The power rests in the key elements of communication. Bringing the conversation to an ultimate "take it or leave it" conclusion may not be in the magician's best interest.

There are four elements that need to be covered through conversation. Quoting a price without knowing those elements is a problem that chips away at the magician's profits. Magicians who make more money deploy these elements. They are not hard. In fact, they are so simple to work with that no special training...

Tips for magicians to overcome stage fright.

Conquer the Spotlight is a concise, yet comprehensive PDF guide tailored specifically for magicians who grapple with stage fright. This ebook dives deep into the psychology of performance anxiety and provides numerous actionable tips to help magicians build confidence, captivate audiences, and perform at their peak potential.

• Chapter 1: Understanding Stage Fright
  • Exploring the roots of stage fright in magicians.
  • The psychology behind performance anxiety.
  • Embracing nerves as a catalyst for better performance.
• Chapter 2: Preparing Mentally...

An approach to turn drive by cold calls into contracts for performances.

The hardest part of promoting our magic is making cold calls. As part of business, cold calls are done to get our name out. The goal is to prompt hiring committees/individuals to reach out to us before they open the doors to floods of entertainers searching for work.

This text will provide sample approaches, materials you need on hand and ways to introduce yourself to organizations. The focus is on your information and potentials your magic can support/enhance their events. A good cold call will place you in front...

When performance opportunities from brochures, flyers and other marketing activities slow down you need to pick up the phone. Cold calling has played a major role in almost every industry. These calls fill cancellations in schedules, book shows while traveling from city to city, and can help fill those calendars during the slow months. When you find yourself waiting for the phone to ring there is no reason you cannot make a few calls and book yourself. The materials in this text will get you started.

• What makes cold calls work
• Join the telephone soliciting team
• Best times to call
• Pre-call ...

The following book is a complete breakdown of my own professional roaming set. You might not agree with everything I write, but I can honestly say that I have had much success over the past two decades in using ideas, tips and tricks shared in this ebook.

• Dress Code
• Table
• Opening Lines
• First Effect: Chop Cup
• Second Effect: Male, Or Female
• Third Effect: Ambitious Card
• Fourth Effect: Body Language
• Children
• Awareness
• Use Your Time And Present!
• Your First Table/Group
• Following You Around
• Extra Content For My Set
• Cellphone App Magic
• Balloon Animals
• Last Performance
• Review
• Who...

#9 In Devin Knight's Magic Marketing Secrets For Magicians

An exciting new e-book that reveals how to book and play campgrounds. This is a little-known and lucrative market that few magicians know exists. The author has been performing at campgrounds for more than 30 years.

In this ebook, Devin reveals insider secrets known only to a few magicians. There are more than 13,000 campgrounds in North America and Devin teaches you a secret system that will allow you to book your show into them.

Using this system you can go into a campground, anywhere in the world, with no prior contact, book...

If you already own Businessassins or buy along with this, you can get this ebook for half price.

The secret art of 'killing' with your business cards is further explored here with 3 more amazing 'killing systems', exclusively developed for the mentalist. The 3 routines explained are

1. UNIVERSAL ANSWER
2. ZODIAC ZAP
3. FAST FORECAST

The owners of this ebook can purchase Businessassins 2 for half price.

The extraordinary art of 'killing'. With just your business card. You can choose to 'kill' instantly. Or you can choose to 'kill' remotely over phone. You can even 'time the kill' for many weeks or months later. Actually just one business card is handed over to the 'victim'. But the impact in the mind of the 'victim' will be far bigger.

Businessassins is especially for the mentalist to hand out his business cards. No 'magicky' methods. Appears like some unfathomable 'mind thing' to the 'victim'. And you will appear like a true mentalist. ...

Can you keep your act booked the whole year round without the expense of hiring an agent? The answer is a resounding yes. Dick and Virginia Williams worked TV, clubs, and corporate shows, plus banquets and hotels. And they kept busy. Yet, they handled the publicity, promotion, and booking of their act themselves, without the need for an advance man or agent. Their methods are revealed in this easy-to-follow manuscript. If you can read and follow directions, then you can do it, too.

In any other profession, Dick and Virginia would have kept their secrets to themselves. Yet, because their system...

This ebook is jammed full of the most relevant information you could ever ask for in regards to working not only Cub Scout Blue and Gold Dinners, but also how to work any scouting program and event. This is one of the only ebooks that is devoted solely to giving you the information you need to work a market that can generate income for you in the slow times of the year and year round.

If you are already performing for children, work a family-focused show or if you are even a strolling magician, then Blue and Gold Banquets are a perfect extension of what you are already doing. You can learn...

At a recent lecture at the Magic Castle where Stan sold all of his books and tapes, by far the best seller was this ebook. Everyone reads their horoscope in the paper or on the net. The interest in horoscopes, numerology and numbers has never been greater. In this ebook Stan tells you how to market this newfound skill the very first day you buy the ebook. Included are venues, the psych code and drawings of his fair booth set up. No other business in show biz offers so much return for so little investment.

1st edition 1987; 30 pages.

A self-help book for magicians. Have you ever struggled to socialize when not performing magic tricks? Included here is how to use being a magician as an advantage instead of a disadvantage. Plus hygiene and etiquette tips.

Also includes five original routines from the author, including:

• Fedora fusion, an anniversary-waltz-style routine, that is simplified and uses an ordinary deck of cards.
• Mr Silk's candle, a silk-to-candle effect, with a description of how to make the cheap useful prop.
• How much? A money routine featuring an unusual place to hide a bill.
• Floss of poverty, a classic...

If you want to break into the TV market you have to listen to this. Anthony Owen is currently the most successful TV magic producer in the UK and has worked on the Derren Brown shows, Monkey Magic, Dirty Tricks, The Real Hustle, and many more. And even if you are not trying to become a TV magic star you will hear a lot of great advice for anybody who wants to make a living with magic.

"I thought CDs were out as a way of learning about magic, but this one by Anthony Owen proves I was wrong. You just have to hear him speak to get the full inspirational effect of his amazing story. This is...

Marketing is the key to a magician's success. The amount of work he gets depends on how well he gets his name out. All of us use the common sources: newspaper, Facebook, direct mail, email and others. Many fail because they make their debut in these areas only to drop out and not keep them going.

Even with common sources covered there comes a time when magician's cast their eyes on higher income. At that point, the opinion is such that they must jump into expensive media. Newspapers, radio, television and others sound good. They should. It is a sales person presenting this information in...

Simple things that get you hired.

You may have a fantastic show, be extremely talented and a high-quality entertainer and still have trouble getting booked. When being considered with a cluster of other proposals there are things you can do to position yourself above the rest. This text covers added services you can include that increases the perceived value of your proposal.

• The hiring investment
• Importance of added value
• Value adds to consider
• Research: match the add to a need
• Presenting the value add
• Follow up calls
• Wrapping it up

With social media, YouTube, and mobile magic videos becoming increasingly popular, opening animated video logos for magicians are a great way to add that 'professional' touch. Here are 15 different video logos supplied in both MP4 and MOV formats complete with a 'User Licence' to include these videos in any, and all of your video productions and use on all social media platforms.

As these are high-quality custom-made logos, they would easily sell for over $20 each and thus cost in the region of $300 and more, especially with an end-user licence included. This is a limited special offer on...

Would you like to know the real secrets of success, the underground tactics that will allow you make more money than 99% of the other guys out there and have the secret to do that with a lot less work?

In this manuscript Ken is very excited to share with you for the first time his personal secrets of how he transformed his hobby in to a pretty good living.

Ken has selected 10 stellar tactics from his personal marketing arsenal that will not only allow you to launch your assault on the public, create more customers and money than ever, but every approach can be implemented immediately and...