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Marketing, Selling & Business Matters

How do you market your magic performances? How do you attract more interest for your entertainment services? How do you sell more and make more money? How can you make a living doing magic? These are some of the questions answered in the ebooks in this category. You should also browse the Theory, Articles & Reviews category.

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Maxwell Murphy
Everything I Know About Marketing Magic (Preview) by Maxwell Murphy

This is the first chapter from Maxwell's ebook Everything I know about Marketing Magic. Any creator, producer, manufacturer and retailer of magic should read this insightful ebook.

1st edition 2012, 20 pages.

2015 / 5 / 8
$0

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PDF

Howard P. Albright
Three Publicity Trix by Howard P. Albright

As a thank you for supporting Magic World Publishers, we are pleased to offer a free PDF digital manuscript, containing three top-notch gems of mystery by Howard P. Albright. Good tricks in themselves, yet they also get you free advertising each time you perform them.

CLUB SPECIAL - A sure-fire sensation; leaves the audience with a quantity of tokens that advertise you in unique fashion.

TALK OF THE TOWN - An uncanny mystery; your name, etc., appeals on several initialed cards from an ordinary deck. These are left with the audience so they always have your contact information at hand. ...

2017 / 10 / 16
$0

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Jimmy Ray
Cruise Book by Jimmy Ray

This was the first book on performing magic on a cruise ship. Many magicians realize that one of the more enjoyable ways to earn a living in this profession is to work the cruise ships. The eating is great and you can see the world. You may die from over-eating but what a way to go! If you think you can eat the gourmet food on the cruise ships and still fit into your tuxedo, then this book is for you.

The problem for most magicians who desire to work on the cruise ships is lack of information on how to go about it. This ebook details how to get booked, the names and addresses of the agents...

2015 / 7 / 28
$2

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Topper
How We Raised Over 245% of Our Goal With Our First Crowd-Funding Project by Topper

Crowd funding is 'in'. Many try it. Many think it is an easy avenue to raise money, but often it leads to disappointment. Carl E. Jones aka Topper explains how he was successful in his first attempt to crowd fund a project. He covers:

  • Why?
  • Research
  • Doing it!
  • Pre-Launch Activities
  • National Publicity
  • Launch Day
  • Focus On Your Donors
  • Updating Donors & Others
  • Campaign Management
  • At The End & Beyond

1st edition 2013, 50 pages

2013 / 9 / 15
$3

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PDF

W. G. Magnuson
How To Make Money with Mind Reading by W. G. Magnuson

Here is a rare release from the past by G. W. Magnuson. In the 40s, he put out a booking system for mentalists. It showed an easy way to get into theaters with your mind reading show. This system was used by most of the prominent mentalists in the 40s and 50s including Bob Nelson.

Believe it or not, this almost forgotten system still works today, but on a more limited basis. If you are a mentalist looking to fill in some of your open dates, then you may find Magnuson's ideas to be of use.

In the 40s and 50s, many top names mentalists were using this system to make a good living, while others not...

2018 / 5 / 27
$3

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Wolfgang Riebe
Your Own Touring Show by Wolfgang Riebe

Before you take your magic show on the road, this ebook shares some vital tips with you.

Taking a large stage/illusion show on the road is a massive task that can be hugely rewarding and profitable. However, there are also many pitfalls that one needs to be aware of that can ruin you. This is a short ebook filled with concise information to guide you in the right direction so that you don't end up jumping in the deep end and making costly mistakes.

From market, research to planning your show and the types of tricks one should consider including transport, sound and lights, special effects...

2017 / 6 / 24
$3.99

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Rupert Howard
Rupert Howard Magic Course: Lesson 24: The Business Side of Magic by Rupert Howard

Table of Contents

  1. Content
  2. Introduction
  3. Letters
  4. Photographs
  5. Illustrations
  6. Folders and Booklets
  7. Testimonials
  8. Blocks
  9. Souvenirs
  10. Throw Aways
  11. Posters
  12. Portfolio
  13. Newspapers
  14. Fees
  15. Fields of Work
You can also get the entire 25 lesson course on disc.

1st edition 1931; 22 pages.

2010 / 3 / 22
$4

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Eddie Joseph
Mail Mentalism by Eddie Joseph

Mail Mentalism is a card trick that can be done via mail, email, phone, radio, across rooms or other communication channels. It is an automatic effect where you only provide instructions but do not require any feedback or response. The spectator will need a deck of cards. The instructions are customized for each occasion.

This is a great trick to amaze somebody long distance, be it to solicit a possible engagement, introduce yourself to a journalist, or even fooling a magic friend.

1st edition 1949, 8 pages; PDF 9 pages.

2016 / 1 / 10
$4

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PDF

Devin Knight
The Secret Edge For Children's Entertainers by Devin Knight

The first book of its kind written exclusively for children's entertainers. If you are a children's entertainer, then this ebook could be one of the most important things you will ever read.

This is not just for magicians, but clowns, balloon artists, face painters, storytellers or anyone who entertains children. It's must-know information. The old saying, "What you don't know, won't hurt you," isn't true when it comes to this ebook. Not knowing this information can hurt your career and cause you to lose children's gig. This ebook tells you how to get an edge that will give you an 80% advantage...

2016 / 6 / 28
$4

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Wayne R. Wissner
Handbook for the Theme Park Magician by Wayne R. Wissner

The amusement park and theme park business is an interesting opportunity for magicians. If you have ever wanted to experience this performing venue ... now is the time ... and this is the ebook. The Handbook For The Theme Park Magician will tell you all you need to know: how the parks operate, how they book their attractions, what to expect (both personally and professionally) and more.

You will be given sound and practical advice from a man (Wayne Wissner) who has made his living for many years in this lucrative field. Advice on your act, your assistants, your daily life (both on and off...

2016 / 8 / 25
$4

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Will Alma
Money from Magic by Will Alma
  • How to secure Engagements.
  • What's what about your printing.
  • How to get a mailing list.
  • What fee to ask.
  • What to do after an entertainment.
  • Hints on arranging your programme
  • Etc.

9 pages

2018 / 8 / 10
$4

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PDF

Dave Arch
Paper Paradox by Dave Arch

Have you ever seen the paper puzzle where you try and find a hidden message or picture without tearing or ripping the folded paper? If not, you can see it here:

You'll be taken step-by-step in this instructional video as you learn to make The Paper Paradox (without any complicated origami folds) for your own fun (and/or marketing). You'll also receive an MSWord template for customizing to your own message (download from the digital shelf). Prospects sure keep this puzzle longer and show it to more people than any business card.

1st edition 2018, length 6 min 30 s.

2018 / 11 / 12
$4

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MP4 (video)

Topper
What I Learned From Making Way Over 250,000 Fun Balloon Creations by Topper

In this ebook Topper shares everything he learned about the business and entertainment side of twisting over 200,000 fun balloon creations. What you MUST do and what you should NEVER do if you want to make money twisting.

Some of the things you’ll find in the ebook are:

  • What I will NOT leave home without
  • What MANY parents have told me about our competition
  • What you do NOT want the parents to tell me about you
  • What to do with kids that are standing in front of you
  • What to do with kids in line
  • What to say! (My Lecture called “The Phine Art of Silly Chit Chat!”)
  • List of suggested...
2011 / 7 / 18
$4.50

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PDF

Christopher Bolter
The Golden Rules For Hiring Live Entertainment by Christopher Bolter

Tips and Tricks For The Entertainment Buyer and The Entertainer

Having worked as a professional magician and mind reader for the past sixteen years, I have seen hundreds if not thousands of venues all over the world. From Boston, where I am based, to Singapore, where I work for a few weeks once per year, and many cities and countries in between. A similarity that crosses all borders is the consistent lack of knowledge the client has when booking live entertainment. This is true for that of a variety type. (e.g magicians, jugglers, clowns, etc.).

Now this can be forgiven (to an extent),...

2014 / 6 / 16
$4.99

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PDF

John B. Pyka
How To Produce Your Own Theater Show by John B. Pyka

A practical guide for performing magicians. This report guides readers through a step by step process to produce a full evening theater show - from script, to venue negotiation, to the closing curtain. John includes very helpful samples for press releases, contracts, sound riders, and handbills. Everything is here to get you started.

It includes the Theatrical Magic Lecture Notes and several unpublished routines.

1st edition 2008, 36 pages; 2nd edition 2011, 61 pages

2008 / 10 / 3
$5

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PDF

John B. Pyka
The Script: 7 Steps to Selling Your Show to a Theater Client by John B. Pyka

The Script is a breakdown of the sales script and selling techniques that John uses to sell his shows/services to theater/convention/festival clients. (This ebook is also part of Theatrical Magic Omnibus Edition: Turning Tricks into Theater.)

John has worked in sales and marketing for 20 years. B2B, trade shows, consumer marketing and as a corporate sales trainer. He wrote this e-book for entertainers, but the principles apply to any field.

The Script is a proven sales script developed and tested over 20 years, complete with follow up questions, understanding buying triggers, and most importantly, THE closing question that will increase your sales...

2012 / 5 / 24
$5

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PDF

Brian T. Lees
What Do You Charge? by Brian T. Lees

There are things that need to be researched and many considerations to think about when setting your prices. This ebook is a basic guide to how to determine what you should be charging in your area.

  • Do Your Homework
  • Activities / Services
  • Market Values
  • Price Structure
  • Comparisons
  • Wrapping It Up

1st edition 2016, 10 pages.

2016 / 5 / 6
$5

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PDF

Robert E. Bernhard
Publicity for Magicians by Robert E. Bernhard

From the introduction my Ormond McGill:

Few people are more fitted to discuss publicity for magicians than Robert Bernhard. I say this not because as a publicity man he has brought fame and fortune to waitresses and elevator girls who are now movie stars or because he has been my good friend for many years, but because he himself was a magician and knows the peculiar problems of the profession.

Under pressure, he is usually willing to admit he was probably the worst performer to ever inflict himself on a long suffering yet patient and forgiving public. Nevertheless, for several years he...

2016 / 8 / 25
$5

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PDF

Brian T. Lees
Sell the Sizzle by Brian T. Lees

The climax of a magic trick can only last a few minutes. But the build up can take a lot more time. The "sizzle" created by the magician adds drama, mystery and builds the element of surprise. This ebook covers sizzle. What it is, when it is needed, when to use it, and how to work with it.

  • What is sizzle?
  • When to use sizzle
  • Creating sizzle
  • Automate yourself
  • Timing
  • Wrapping it up

1st edition 2016, 15 pages.

2016 / 9 / 18
$5

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PDF

Zachary Gartrell
How To Make Money With Thumbtack by Zachary Gartrell

The result of the 5 years working in the Thumbtack online market place Zachary Gartrell has written the guide to making more money and booking more shows using Thumbtack.com. Inside you will find a step by step guide to setting up a strong profile that sets you apart from other users on the site. Next, Zachary guides you through the process of sending convincing quotes that will get you hired.

Thumbtack is a competitive marketplace that connects service professionals with customers. When a customer uses Thumbtack, they type in what kind of service they want and offer some details about their...

2016 / 12 / 16
$5

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PDF

Keith Parr & B. W. McCarron
How To Book Your Act by Keith Parr & B. W. McCarron

Aimed primarily at the magician who desires to work clubs, casinos and taverns, this ebook reveals how to get your act booked, even if you don't have an agent.

The authors, who've combined to give performances in 30 states and Canada in clubs, taverns, theatres and on TV, reveal the secrets that booking agents and working professionals don't want you to know. Not only does it cover how and what to include in your advertising, it provides tips on structuring your campaign to answer questions that your clients want to know.

Learn how to separate yourself from the rest of the pack, with these...

2018 / 12 / 8
$5

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PDF

Dave Arch
Magic Kits For Everyone by Dave Arch

Differentiating your show in the magic market on something other than price can be a constant challenge. Here's one strategy Dave Arch has used successfully throughout his career. Imagine being able to offer a free Magic Kit for everyone in your audience and then teaching them three magic tricks they can use to amaze and amuse their family and friends. In this fifteen minute video, Dave shares with you how he builds his kits for around fifteen cents apiece, the three tricks he teaches, as well as how he routines and presents those tricks in his show.

1st edition 2018, length 15 minutes 53...

2018 / 12 / 30
$5

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MP4 (video)

Hank Moorehouse
So You Want To Make Money In Magic? by Hank Moorehouse

Tips on how to make money with magic and in particular kid shows. He addresses topics such as name, costume, publicity, booking, fee charged, tricks and props, etc. Includes a funny and at the same time revealing introduction by his wife.

1st edition 1972, PDF 7 pages.

2021 / 11 / 21
$5.95

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Ken de Courcy
My Card Sir by Ken de Courcy

From the fertile mind of Ken De Courcy, Edwin Hooper and Ian Adair, here is a manuscript loaded with wonderful ideas to magically introduce and produce your business card...

From the introduction:

This little book fills a long-felt want. It is the only publication, we believe, which deals with the subject of the novel presentation of your card to agents, bookers, etc.

May many bookings follow the presentation of "your card".

Imagine you're in a club, pub or other hostelry where people meet to drink, eat and be merry. You're ready to perform and need an audience. If you have a couple of friends...

2014 / 10 / 27
$6

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PDF

Devin Knight
Novel Publicity Ideas For Magicians by Devin Knight

Publicity is the lifeblood of any magician. No matter how skilled you are or how great your act is, unless people know about you, then there are no bookings. The theater remains empty. Publicity equals bookings and attendance for your public shows. It doesn't get any simpler than that.

Devin Knight (aka Jason Michaels) is a master of publicity. Thousands of stories about him have appeared in the media. The Associated Press even picked up some of his stories and spread them to thousands of newspapers worldwide.

Most magicians are aware of doing blindfolded drives and headline predictions,...

2016 / 6 / 20
$6

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PDF

Devin Knight
How To Not Get Arrested At A Gig by Devin Knight

Did you know you could be doing things at your gigs that could get you arrested or lead to hefty fines? I know in the past I was guilty of doing some of these things which led me to write this e-book. In my opinion this is the definitive work on avoiding getting busted at a gig.

To the best of my knowledge, this is the first e-book written entirely on this subject. It was written to protect entertainers and should be considered a must read for all performers. It's a shame that I have to write this PDF, but unfortunately there are things that entertainers could be doing at their shows that...

2018 / 2 / 1
$6

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PDF

Devin Knight
The Gig Avalanche by Devin Knight

A method that will create a landslide of bookings that has never been described in previous books on marketing magic. This is a new and easy way to get more bookings that works plain and simple. It will ensure a steady stream of gigs week after week, believe it or not. This method doesn't involve cold-calling, Facebook ads, newspaper ads, yellow pages, using SEO or websites; yet this proven method will normally get you more gigs than all the old methods combined. Try it and you will see. You will be amazed at how easy this is to implement. This method has not been extensively used by other entertainers;...

2019 / 10 / 10
$6

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PDF

Benjamin W. Tallman
Making Magic Pay by Benjamin W. Tallman

While this has been written in the 60s, the basics of how to promote, advertise, and build your performing business hasn't changed that much. Of course, you will do the things recommended with modern tools, but the principles and ideas to achieve success haven't changed.

As an advertising man, Mr. Tallman has a lot of ideas on how to promote and get the most out of advertising. He is a very busy magician and this is entirely due to the methods in his book. Let him prove to you how he gets an average of 85 shows a year, and how you can do it, too.

  • Foreword
  • Preface
  • GIVE THE LADY WHAT SHE...
2013 / 7 / 28
$6.95

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PDF & EPUB

Jesse Lewis
Super Easy Bookings by Jesse Lewis

Super easy bookings. Local weekly gigs, that you can actually profit from!

How to book and profit from weekly gigs for any entertainer. One of the most misunderstood parts of doing business is exposure - It can kill you or it can help make your career. In this special 7 page report Jesse Lewis breaks down a well guarded secret of doing free weekly restaurant gigs and profiting from the "exposure".

Let's be honest for a second - is a $7 dollar report going to make you filthy stinking rich? Probably not. But what is outlined here is a simple plan that you can implement today which can get...

2016 / 7 / 8
$7

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PDF

Scott Xavier
Magic of the Introduction by Scott Xavier

Behind every great magician is an amazing business created character. In this ebook I show the 50 foundations I use to become a more engaging performer. Clients want to hire from their friends, so I have created 50 steps in magic to engage with your clients and sell more!

1st edition 2016, 5 pages

2016 / 7 / 22
$7

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PDF

Devin Knight
Safe Shows During COVID-19 Pandemic by Devin Knight

The definitive work on performing during the COVID-19 pandemic. Right now, most of the world is on lock-down. However, some areas will soon be relaxing these restrictions. What that means is that people will be able to once again meet in small groups from 25 to 50 people, provided they follow the guidelines suggested by the various governments. This means that people will once again be allowed to have small parties. As time goes on, larger groups will be allowed as long as social distancing is practiced.

Are you ready for this time? Most magicians and hypnotists have had all their bookings...

2020 / 5 / 2
$7

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PDF

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