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Marketing, Selling & Business Matters: page 4

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Regardt Laubscher
Money Magnet Tips for Kids Parties by Regardt Laubscher

The evergreen market of children's parties will make you feel like a 'magician farmer.' You can harvest 12months of the year. In this ebook of practical money-making tips, I will share my closest guarded secrets I have never told anyone before. I have been making use of these secrets for almost 2 decades and they have truly been my 'Money Magnet' throughout the years. I will cover topics such as

  • Performance packages, Marketing, Invoicing, Designing, Financial planning, and many more.
  • This ebook is really a personal treasure of mine.
  • If you are serious about making money in the Children's...
2021 / 9 / 23
$9.79

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PDF

Ken de Courcy
My Card Sir by Ken de Courcy

From the fertile mind of Ken De Courcy, Edwin Hooper and Ian Adair, here is a manuscript loaded with wonderful ideas to magically introduce and produce your business card...

From the introduction:

This little book fills a long-felt want. It is the only publication, we believe, which deals with the subject of the novel presentation of your card to agents, bookers, etc.

May many bookings follow the presentation of "your card".

Imagine you're in a club, pub or other hostelry where people meet to drink, eat and be merry. You're ready to perform and need an audience. If you have a couple of friends...

2014 / 10 / 27
$6

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PDF

Devin Knight
Natural Facelift for Entertainers by Devin Knight

This is not an ebook of magic tricks, but rather a book of tricks of the trade that will make you look younger and more professional on stage. The same techniques used by Hollywood stars. It is not my normal book on magic, but still, is one of the most important PDFs I have written.

Youth sells. I will say it again, youth sells. As performers get older, they often find that their bookings diminish and that they lose gigs to younger performers. These younger performers may not be more talented, but they are younger and often preferred just because they are younger or younger looking. I know...

2017 / 8 / 31
$9.95

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PDF

Michael Ammar
Negotiating Higher Performance Fees by Michael Ammar

Now you can have this bestselling audio program as an instant MP3 download.

On this program, Michael gives great advice on how to negotiate like a pro and get more money for your shows. Michael has received many notes from professionals and beginners alike, who claim they made more on their shows after just one listening.

Start making more today.

2012 / 6 / 6
$8.95

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MP3

Devin Knight
New Ways to Make Money from Magic by Devin Knight

Do you want to get more booking? This ebook can help. Do you want to increase your birthday party shows? This PDF can show you the most effective ways available to get more birthday party shows without having to rely on building a website. Techniques you probably do not know about. This book will not only show you how to get more birthday party shows, but how to get more money from them. Using some of these techniques will increase your children's holiday shows.

This ebook also reveals how to use a free source of advertising for maximum effectiveness. You will learn about a new source for...

2015 / 6 / 7
$15

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PDF

Brian T. Lees
Newsletters for Customers by Brian T. Lees

A monthly newsletter can be a very good marketing tool. Customers, organizations, and businesses tend to hang onto quality published newsletters. They are used to communicate news, training, helpful tips and a wealth of other information. From the magicians point they also include performance schedules, an article or two of the newest routines and help keep your name in front of people for future contracts. This ebook is designed as a primer to get started with newsletters. Chances are you already own software that you can use.

  • Newsletters
  • Software
  • Pictures
  • Distribution
  • Content
  • Wrap...
2017 / 1 / 30
$10

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PDF

Devin Knight
Novel Publicity Ideas For Magicians by Devin Knight

Publicity is the lifeblood of any magician. No matter how skilled you are or how great your act is, unless people know about you, then there are no bookings. The theater remains empty. Publicity equals bookings and attendance for your public shows. It doesn't get any simpler than that.

Devin Knight (aka Jason Michaels) is a master of publicity. Thousands of stories about him have appeared in the media. The Associated Press even picked up some of his stories and spread them to thousands of newspapers worldwide.

Most magicians are aware of doing blindfolded drives and headline predictions,...

2016 / 6 / 20
$6

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PDF

Magic Gareth
On Stage, Online by Magic Gareth

A handbook on the virtual magic show for family entertainers.

I was working as a successful kids entertainer when Covid-19 hit. Like everyone else I saw all of my live work vanish and my income dwindle. I took my kids show online, and it has been pretty successful. I have now performed over 200 online shows and learned lots along the way. So, I wrote an ebook and now I am talking about it.

Now is the time to get online for the future of family entertainment!

  • INTRODUCTION
  • PART 1: THE AUDITION
  • PART 2: REHEARSALS
    • The Initial Setup
    • The Backdrop
    • Webcam
    • Lighting
    • The Internet ...
2020 / 6 / 24
$19

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PDF

Devin Knight
One Simple Step to Higher Web Rankings by Devin Knight

This is e-book #6 in Devin Knight's "Magic Marketing For Magicians Series."

This ebook contains a new, never before revealed technique that will catapult your website to the first page of Google searches in one simple step. This is Devin's most closely guarded web secret and he has used it in the past to get clients on the first page of Google when everything else failed. You will not find this method in mainstream SEO books, because this is a technique Devin Knight created called "Piggybacking" and it will get you on the first page of Google searches for performers in your area. In most...

2014 / 3 / 9
$15

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PDF

Brian T. Lees
Online Magic Shows by Brian T. Lees

When your audience cannot come to you, you need to take your performance to them. Using equipment and materials you already own, you can get started. Pending the success you can grow your online magic as big as you wish. This text will help you get started with webcams, microphones, recording environment, planning your show and other things to consider.

  • Overview
  • Camera and microphone
  • Lighting
  • Camera angle
  • Production, performance assistance
  • Show
  • Sponsors
  • Recorded shows
  • Pricing
  • Wrapping it up
  • Sources

1st edition 2020, PDF 28 pages.

2020 / 12 / 8
$20

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PDF

Devin Knight & Sid Lorraine
Paper Folding Giveaways For Magicians by Devin Knight & Sid Lorraine

Sid Lorraine was a master at creating these giveaways. These all involve a picture or words that change to a different picture or words as you fold the paper. Each paper fold has an amusing and novel story. At the end, you leave the paper with the spectator with a plug for your magic show. Your name, website and phone number is rubberstamped on the back. These were originally released through the Abbott Magic Company back in the 50s. Devin Knight has received permission to release these again to the magic world and introduce a new generation of magicians to the genius of Sid Lorraine.

Inside...

2015 / 4 / 25
$9.95

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PDF

Dave Arch
Paper Paradox by Dave Arch

Have you ever seen the paper puzzle where you try and find a hidden message or picture without tearing or ripping the folded paper? If not, you can see it here:

You'll be taken step-by-step in this instructional video as you learn to make The Paper Paradox (without any complicated origami folds) for your own fun (and/or marketing). You'll also receive an MSWord template for customizing to your own message (download from the digital shelf). Prospects sure keep this puzzle longer and show it to more people than any business card.

1st edition 2018, length 6 min 30 s.

2018 / 11 / 12
$4

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MP4 (video)

Brian T. Lees
Performance Investment by Brian T. Lees

Ever wonder why some magicians always seem to get hired over others? Do you want to get your quote higher in the piles of those being considered? If you position your quote with a return on investment approach you will have more success. Skills and performance content is important. But those who suggest better returns in terms of value are those who get hired. This ebook identifies the “value add” elements that, if included in your quote, helps push your information to the top of the list.

  • Preface
  • The Buyers Side
  • Disqualified Proposals
  • Value by Definition
  • Value Adds
  • Structure the...
2016 / 7 / 18
$10

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PDF

Brian T. Lees
Performance Negotiation by Brian T. Lees

Magicians are in the entertainment service industry. Just like other independent contractors we provide quotes. There comes a time when we must negotiate. Some magicians move along when they hear the venue/individual say no. Others negotiate to try to find a win/win agreement. Those who are willing to negotiate their performance have a better chance of getting hired.

  • Negotiation, element of business
  • The differences between "NO"
  • When to negotiate
  • Set up negotiation
  • Open negotiations
  • Accept/decline negotiation
  • Wrapping it up

1st edition 2021, PDF 19 Seiten.

2021 / 5 / 31
$20

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PDF

Brian T. Lees
Performing as a Business by Brian T. Lees

A primer for entertainers wanting to go "full time" performing as a career.

  • Business Plan
  • Services / Products
  • Performance Costs
  • Administrative Costs
  • License / Insurance
  • Marketing Expenses
  • Business Documents
  • Growth Projections
  • Profit / Loss Statement
  • Wrapping it Up

1st edition 2016, 25 pages.

2016 / 5 / 21
$10

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PDF

Jim Mahoney
Playing Shopping Centres by Jim Mahoney

From the introduction by Billy McComb:

There are TWO THINGS you've got to appreciate about this treatise.

First of all it shines through every line that it's written by a man who knows what he is talking about and has actually WORKED Shopping Malls.

The second thing is something which Mike Caldwell said to me just a few weeks ago. We were wandering around London in the McCombomobile. He pointed out the shops in a district we were going through and said, "In a few years time you won't see many shops like that around." I said, "Why?". He said, "Because it will get like the States. Everyone will...

2021 / 9 / 7
$8

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PDF

Brian T. Lees
Power of Negotiation by Brian T. Lees

When the potential customer says "no", it might translate as "not yet". There is a strong chance that there is not enough incentive yet. A good negotiating magician will not discount his price. He will discuss value added services and other incentives. Then he will ask the individual for the contact again. This text introduces the power of positive negotiation. Applying these tools will help you get more performance contracts.

  • Negotiation History
  • Availability Signs
  • The Approach
  • In the Trenches
  • Be Ready to Walk
  • One Last Attempt
  • Close the Deal
  • Wrapping it Up

1st edition 2020, PDF...

2020 / 6 / 14
$15

to wish list

PDF

Tommy Windsor
Presto Press Book by Tommy Windsor

The smart magician's guide to advertising and promotion, with over a hundred ways to advertise and get more dates. Learn insider secrets of advertising your act at a price that won't break the bank. Includes copy for advertising pieces, folders, and sales brochures, as well as suggested slogans for advertising giveaways.

One of the best pieces in the ebook is a treatise on how much to charge for your act. Undercharge and you've left money on the table, while overcharging can cost you the job. This is an ebook you won't be able to put down till you've digested every word. And you'd better...

2020 / 7 / 24
$8

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PDF

Leo Behnke
Professional Close-Up by Leo Behnke

This is a book of working knowledge using over 30 years of professional experience in the field of close-up magic. Some of the 15 specific subjects covered inside are

  • How do you select the right tricks for your routines?
  • What sales tools do you need to sell yourself?
  • How do you find your own style?
  • What can you do to increase audience reaction?
With many years in each branch of magic - not only close-up, but illusions, mentalism, clubs, trade shows, promotion, and television - Leo gives you his insight on how best to become a professional in our art.

1st edition 1995; 77 pages.

2007 / 1 / 6
$12

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PDF

Brian T. Lees
Promote Your Magic Show by Brian T. Lees

Use local free or economical sources to promote your magic and get hired. This text gets you started on listing sources and using a tracking system to track your results. You refer to that system as you adjust your goals into areas that generate more opportunities to get hired.

  • Marketing 101
  • Marketing Tools
  • Marketing Plan
  • Tracking System
  • Wrapping It Up

1st edition 2021, PDF 20 pages.

2021 / 8 / 3
$10

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PDF

Brian T. Lees
Promotional Pack Press Kit by Brian T. Lees

Major corporations, large festivals and fairs offer large paying contracts. In these environments a magician needs more than just a business card and brochure. The best approach is to provide them with a promotional presentation. Some refer to it as a promo pack and others just call it a press kit. Regardless the term those who get hired often gain their consideration based on the promotional information they provide.

One does not have to go out and invest a lot of money to build a professional presentation pack. You can purchase high quality folders from the local office supply store. Using...

2019 / 9 / 30
$8

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PDF

Robert E. Bernhard
Publicity for Magicians by Robert E. Bernhard

From the introduction my Ormond McGill:

Few people are more fitted to discuss publicity for magicians than Robert Bernhard. I say this not because as a publicity man he has brought fame and fortune to waitresses and elevator girls who are now movie stars or because he has been my good friend for many years, but because he himself was a magician and knows the peculiar problems of the profession.

Under pressure, he is usually willing to admit he was probably the worst performer to ever inflict himself on a long suffering yet patient and forgiving public. Nevertheless, for several years he...

2016 / 8 / 25
$5

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PDF

Jesse Lewis
Publicity for Performers by Jesse Lewis

Let's get you some press!

Give me a few hours and I'll show you how to get publicity as a performer. If you have ever wanted to get on the news or in the media but were daunted by how to do it this course is for you.

Imagine being on the air performing or getting your picture in your local paper. It is all right here in publicity for performers.

My name is Jesse Lewis and I can teach you to get press in newspaper, TV and radio in just a few hours. Quite frankly, getting media attention is the cheapest and most effective way to market your business. But that is where most entertainers...

2016 / 1 / 11
$25

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PDF & MP4

Simon J. Lea
Publishing Magic Books on Lulu.com by Simon J. Lea

This ebook takes the reader through every stage of taking their original manuscript in Microsoft Word and turning it into a printed book from Lulu.com. Each stage is illustrated and is designed to make learning how to use Lulu as quick and pain free as possible. The guide discusses the usual problems that people have using Lulu for the first time, such as uploading and converting, controlling access, assessing costs and setting revenues.

Anyone who has written a magic book they want to see in print, who has access to Microsoft Word, will be able follow this easy step-by-step guide and speed...

2007 / 7 / 2
$10

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PDF

Displaying 81 to 104 (of 152 products)
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