Marketing, Selling & Business Matters in Magic & Conjuring: page 4

Sid Lorraine was a master at creating these giveaways. These all involve a picture or words that change to a different picture or words as you fold the paper. Each paper fold has an amusing and novel story. At the end, you leave the paper with the spectator with a plug for your magic show. Your name, website and phone number is rubberstamped on the back. These were originally released through the Abbott Magic Company back in the 50s. Devin Knight has received permission to release these again to the magic world and introduce a new generation of magicians to the genius of Sid Lorraine.

Inside...

When your audience cannot come to you, you need to take your performance to them. Using equipment and materials you already own, you can get started. Pending the success you can grow your online magic as big as you wish. This text will help you get started with webcams, microphones, recording environment, planning your show and other things to consider.

• Overview
• Camera and microphone
• Lighting
• Camera angle
• Production, performance assistance
• Show
• Sponsors
• Recorded shows
• Pricing
• Wrapping it up
• Sources

1st edition 2020, PDF 28 pages.

This is e-book #6 in Devin Knight's "Magic Marketing For Magicians Series."

This ebook contains a new, never before revealed technique that will catapult your website to the first page of Google searches in one simple step. This is Devin's most closely guarded web secret and he has used it in the past to get clients on the first page of Google when everything else failed. You will not find this method in mainstream SEO books, because this is a technique Devin Knight created called "Piggybacking" and it will get you on the first page of Google searches for performers in your area. In most...

A handbook on the virtual magic show for family entertainers.

I was working as a successful kids entertainer when Covid-19 hit. Like everyone else I saw all of my live work vanish and my income dwindle. I took my kids show online, and it has been pretty successful. I have now performed over 200 online shows and learned lots along the way. So, I wrote an ebook and now I am talking about it.

Now is the time to get online for the future of family entertainment!

• INTRODUCTION
• PART 1: THE AUDITION
• PART 2: REHEARSALS
  • The Initial Setup
  • The Backdrop
  • Webcam
  • Lighting
  • The Internet ...

Publicity is the lifeblood of any magician. No matter how skilled you are or how great your act is, unless people know about you, then there are no bookings. The theater remains empty. Publicity equals bookings and attendance for your public shows. It doesn't get any simpler than that.

Devin Knight (aka Jason Michaels) is a master of publicity. Thousands of stories about him have appeared in the media. The Associated Press even picked up some of his stories and spread them to thousands of newspapers worldwide.

Most magicians are aware of doing blindfolded drives and headline predictions,...

A monthly newsletter can be a very good marketing tool. Customers, organizations, and businesses tend to hang onto quality published newsletters. They are used to communicate news, training, helpful tips and a wealth of other information. From the magicians point they also include performance schedules, an article or two of the newest routines and help keep your name in front of people for future contracts. This ebook is designed as a primer to get started with newsletters. Chances are you already own software that you can use.

• Newsletters
• Software
• Pictures
• Distribution
• Content
• Wrap...

Do you want to get more booking? This ebook can help. Do you want to increase your birthday party shows? This PDF can show you the most effective ways available to get more birthday party shows without having to rely on building a website. Techniques you probably do not know about. This book will not only show you how to get more birthday party shows, but how to get more money from them. Using some of these techniques will increase your children's holiday shows.

This ebook also reveals how to use a free source of advertising for maximum effectiveness. You will learn about a new source for...

Now you can have this bestselling audio program as an instant MP3 download.

On this program, Michael gives great advice on how to negotiate like a pro and get more money for your shows. Michael has received many notes from professionals and beginners alike, who claim they made more on their shows after just one listening.

Start making more today.

This is not an ebook of magic tricks, but rather a book of tricks of the trade that will make you look younger and more professional on stage. The same techniques used by Hollywood stars. It is not my normal book on magic, but still, is one of the most important PDFs I have written.

Youth sells. I will say it again, youth sells. As performers get older, they often find that their bookings diminish and that they lose gigs to younger performers. These younger performers may not be more talented, but they are younger and often preferred just because they are younger or younger looking. I know...

From the fertile mind of Ken De Courcy, Edwin Hooper and Ian Adair, here is a manuscript loaded with wonderful ideas to magically introduce and produce your business card...

From the introduction:

Revised and expanded collection of valuable information for magicians and other variety acts, revealing how to get more money from your existing act.

The person who's fortunate enough to actually enjoy the work they do is indeed a lucky individual. And that's what you can do, too, with this updated guide that teaches you:

• How to play summer and winter resort hotels. What to do, how much others average, etc.
• How to play on cruises to Bermuda, etc., with all expenses and a profit. Makes an idea paid vacation.
• How a doctor turned free show requests into paying propositions. This info...

The evergreen market of children's parties will make you feel like a 'magician farmer.' You can harvest 12months of the year. In this ebook of practical money-making tips, I will share my closest guarded secrets I have never told anyone before. I have been making use of these secrets for almost 2 decades and they have truly been my 'Money Magnet' throughout the years. I will cover topics such as

• Performance packages, Marketing, Invoicing, Designing, Financial planning, and many more.
• This ebook is really a personal treasure of mine.
• If you are serious about making money in the Children's...

• How to secure Engagements.
• What's what about your printing.
• How to get a mailing list.
• What fee to ask.
• What to do after an entertainment.
• Hints on arranging your programme
• Etc.

9 pages

This PDF reveals some of Jason Michaels top media psychic stunts. This is updated information and most of this has not appeared in print before.

THE SEALED FOIL TEST: Here is a real reputation maker and it was one of Jason's favorite effects. 100% hands off and sight unseen. This can be done on a local radio talk show or used during your next magic show. Call the host of the radio show at home or the VIP who booked your magic show. Have your over the phone participant select a card from his own shuffled deck. He does not write down the name of the card and makes sure he does it out of sight...

Before re-designing your business cards, check this out. It will save you hours and money for trials and errors, in looking for a practical and simple way to make business cards useful for your mentalism effects. Clever business cards can become a very powerful secret weapon you will always carry with you. They can also replace expensive props or effects, and allow you to create your own and personalized routines. Not to mention that your business cards are a wonderful marketing tool, as well.

The "system" described in this e-book, will allow you to improvise many mental effects, that use...

The definitive "How-To" ebook for anyone considering a career as a magician, mentalist, or specialty act in the outdoor field of fairs, sideshows, circuses and carnivals.

Many, many accolades from the top names in show business, all state that Midway Magic is a gold mine of information for anyone interested in the exciting world of outdoor fairs, festivals, carnivals and side shows.

With more and more circus-style revues now touring, there is a real shortage of magical entertainers. Get in on the ground floor of this fascinating field -- this ebook tells you how. Practical advice on getting...

Mentalist's Guide: Nightclubs is available for the first time in almost a decade. It is book two in B. Thomas' series, Cold Reading for Profit. Originally mentalist and radio psychic B. Thomas only sold this at his lectures and had a limited run among inner circles of professional mentalists. This series has been among the top 10 Must Have books on Cold Reading among pros.

B. Thomas shows you how to market yourself successfully in nightclubs, using tools and techniques he used to build a successful career behind the microphone as a radio psychic. Thomas was heard on radio station all over...

The Professional Worker Series is a selection of targeted and focused ebooks which offer professional, sound advice on a number of key performance areas. The ebooks are written in an easy to understand style which cuts out all the waffle and padding, and instead gets right to the core of each subject.

Volume 4 in this series concentrates on the many different ways now available to magicians to promote themselves in order to get paid bookings. If you don't know your SEO from your ROI, or if you're not sure whether online or offline marketing is best, this ebook will provide you with many of...

Marketing does not have to be expensive. Newspaper, radio, and television are good sources, but they can cost a lot of money. There are other activities magicians can do to advertise their services. Many are free, and others have minimum expense. Some magicians only use these sources. This type of marketing works well for them.

To tap into these sources the magician must start to think outside the box. One must reach beyond those expensive venues and get their name out to potential customers through different media and activity. The magician must get creative, carving out exposure to their...

This ebook examines all the markets, promotional material, advertising methods and business strategies in finding, getting and keeping work as a professional magician.

This updated 2020 ebook contains 761 A4 pages with 242 chapters reflecting on the current markets and new information since its was first published in 2015. It also includes new chapters on Comparison sites and Virtual shows.

There is an accompanying video recorded in 2015, lasting 2 hours, 25 minutes discussing some of the key chapters within the initial publication.

He reveals everything from how much performers are...

Free and minimum cost marketing that help new magicians get started. This ebook helps you use those free sources to get your name out and start booking performances.

• The Marketing Component
• Research
• The Blend (80/20 Rule)
• The Message
• Promotion Kit
• Tracking
• Wrapping It Up

1st edition 2016, 19 pages.

It can take up to 5 exposures of your marketing for customers to notice. That is the recognized average. To reach those 5 one must blend activities and media. This ebook helps magicians' market themselves with minimum or no investment beyond their time.

It introduces a tracking system that allows you to monitor which activities, locations and media produce the best results. If you are willing to make flyers and other announcements the materials in this ebook will help you get hired.

Regardless how full the performance schedule gets successful magicians still use these ideas/sources....

This revised and updated handbook is Nelson's answer to your insistent demand for vital information on publicity and exploitation.

The Manual tells you a score of ways how to get free front page publicity - effective newspaper and magazine tie-ups - question and answer columns - merchant tie-ins - radio and TV guest appearances - publicity and exploitation stunts that mean more and better bookings at higher fees.

Learn how to properly sell your act to the Public - The Bookers - The Theatres Clubs and All Buyers of Entertainment. After all, without proper advertising, publicity, exploitation...

Learn the inner secrets of how to make a living as a mentalist or psychic entertainer. The commercial side of this highly lucrative business is revealed in its entirety: contracts, bookings, advertising and exploitation in theaters, clubs, hotels, casinos, fairs, and in private practice.

The entire range of opportunities for psychic entertainers is discussed at length, and with one thought in mind: to make money! Whether you are new in the business or a seasoned pro, this ebook will mean extra dollars to you.

If you're on the sidelines now, watching others make real money in this profession,...