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Marketing, Selling & Business Matters: page 4

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Frances Marshall
How To Sell By Magic by Frances Marshall

This manuscript was published as a guide and a handbook to the exciting field of industrial magic. This may be the blueprint for a brand new career for you. See what experienced performers in the past have done. You can make magic pay big dividends when it is used as: A crowd stopper in Trade Shows and Convention booths, in Super Markets, Grand Openings. To capture attention in sales and pep meetings, to put over the commercial in merchandising shows. To put color, life, excitement into any talk on any subject. To make any speaker "come alive". In commercials on TV. This ebook tells what to...

2018 / 4 / 23
$9.95

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Gerard Zitta
Mind Your Own Business ... Cards by Gerard Zitta

Before re-designing your business cards, check this out. It will save you hours and money for trials and errors, in looking for a practical and simple way to make business cards useful for your mentalism effects. Clever business cards can become a very powerful secret weapon you will always carry with you. They can also replace expensive props or effects, and allow you to create your own and personalized routines. Not to mention that your business cards are a wonderful marketing tool, as well.

The "system" described in this e-book, will allow you to improvise many mental effects, that use...

2016 / 8 / 10
$12

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PDF

Greg McMahan
Rain or Shine by Greg McMahan

Working amusement parks or festivals can be quite challenging. It can also be one of the easiest gigs you will ever do.

  • Staying cool during the summer: Heat is a major concern when working amusement parks... be prepared.
  • Fewer props means less to carry around: You'll be walking many miles a day... don't carry a suitcase with you.
  • Be realistic: Know what you're getting into and map out what you want to accomplish. Then adjust your plans.
  • Don't get lost when everybody else is: Expect to be asked for directions hundreds of times a day... perfect opportunity for a gag or two.
  • Get the guests...
2014 / 3 / 16
$10

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PDF

Greg McMahan
Learn Magic Instant Author Kit by Greg McMahan

Many entertainers have discovered the goldmine in back-of-room sales. You can double or triple your fee by selling this book after your shows. Greg McMahan's Learn Magic Instant Author Kit is how it's done. It's 44 pages of magic tricks, gags, variety skills and more that you can print yourself. It's already written, illustrated and ready for you to add your name and contact info, even list yourself as the author. Selling this after your shows could result in hundreds of extra dollars per gig.

These are also great to print in small batches as handouts after shows or to supplement magic classes....

2014 / 4 / 1
$49

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PNG images

Hank Moorehouse
So You Want To Make Money In Magic? by Hank Moorehouse

Tips on how to make money with magic and in particular kid shows. He addresses topics such as name, costume, publicity, booking, fee charged, tricks and props, etc. Includes a funny and at the same time revealing introduction by his wife.

1st edition 1972, PDF 7 pages.

2021 / 11 / 21
$5.95

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Harry Arons
How to Make Money with Hypnotism by Harry Arons

Do you have a hypnotic act or a sincere interest in hypnotism? You can make a good living with a career in the hypnosis field. This ebook shows you how.

Schools of hypnotism, as well as numerous correspondence courses and books, are turning out large numbers of newly-minted hypnotists every year. Most of these men and women are completely at a loss as to how to apply their talent, or attempt to break into fields in which legal or ethical restrictions conflict with their limited educational and other qualifications. Don't waste years of time and energy in dead-end activities and experimentation....

2019 / 11 / 22
$8

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Howard P. Albright
Three Publicity Trix by Howard P. Albright

As a thank you for supporting Magic World Publishers, we are pleased to offer a free PDF digital manuscript, containing three top-notch gems of mystery by Howard P. Albright. Good tricks in themselves, yet they also get you free advertising each time you perform them.

CLUB SPECIAL - A sure-fire sensation; leaves the audience with a quantity of tokens that advertise you in unique fashion.

TALK OF THE TOWN - An uncanny mystery; your name, etc., appeals on several initialed cards from an ordinary deck. These are left with the audience so they always have your contact information at hand. ...

2017 / 10 / 16
$0

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PDF

Jesse Lewis
Publicity for Performers by Jesse Lewis

Let's get you some press!

Give me a few hours and I'll show you how to get publicity as a performer. If you have ever wanted to get on the news or in the media but were daunted by how to do it this course is for you.

Imagine being on the air performing or getting your picture in your local paper. It is all right here in publicity for performers.

My name is Jesse Lewis and I can teach you to get press in newspaper, TV and radio in just a few hours. Quite frankly, getting media attention is the cheapest and most effective way to market your business. But that is where most entertainers...

2016 / 1 / 11
$25

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PDF & MP4

Jesse Lewis
Super Easy Bookings by Jesse Lewis

Super easy bookings. Local weekly gigs, that you can actually profit from!

How to book and profit from weekly gigs for any entertainer. One of the most misunderstood parts of doing business is exposure - It can kill you or it can help make your career. In this special 7 page report Jesse Lewis breaks down a well guarded secret of doing free weekly restaurant gigs and profiting from the "exposure".

Let's be honest for a second - is a $7 dollar report going to make you filthy stinking rich? Probably not. But what is outlined here is a simple plan that you can implement today which can get...

2016 / 7 / 8
$7

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PDF

Jim Mahoney
Playing Shopping Centres by Jim Mahoney

From the introduction by Billy McComb:

There are TWO THINGS you've got to appreciate about this treatise.

First of all it shines through every line that it's written by a man who knows what he is talking about and has actually WORKED Shopping Malls.

The second thing is something which Mike Caldwell said to me just a few weeks ago. We were wandering around London in the McCombomobile. He pointed out the shops in a district we were going through and said, "In a few years time you won't see many shops like that around." I said, "Why?". He said, "Because it will get like the States. Everyone will...

2021 / 9 / 7
$8

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PDF

Jimmy Ray
Cruise Book by Jimmy Ray

This was the first book on performing magic on a cruise ship. Many magicians realize that one of the more enjoyable ways to earn a living in this profession is to work the cruise ships. The eating is great and you can see the world. You may die from over-eating but what a way to go! If you think you can eat the gourmet food on the cruise ships and still fit into your tuxedo, then this book is for you.

The problem for most magicians who desire to work on the cruise ships is lack of information on how to go about it. This ebook details how to get booked, the names and addresses of the agents...

2015 / 7 / 28
$2

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PDF

John B. Pyka
How To Produce Your Own Theater Show by John B. Pyka

A practical guide for performing magicians. This report guides readers through a step by step process to produce a full evening theater show - from script, to venue negotiation, to the closing curtain. John includes very helpful samples for press releases, contracts, sound riders, and handbills. Everything is here to get you started.

It includes the Theatrical Magic Lecture Notes and several unpublished routines.

1st edition 2008, 36 pages; 2nd edition 2011, 61 pages

2008 / 10 / 3
$5

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PDF

John B. Pyka
The Script: 7 Steps to Selling Your Show to a Theater Client by John B. Pyka

The Script is a breakdown of the sales script and selling techniques that John uses to sell his shows/services to theater/convention/festival clients. (This ebook is also part of Theatrical Magic Omnibus Edition: Turning Tricks into Theater.)

John has worked in sales and marketing for 20 years. B2B, trade shows, consumer marketing and as a corporate sales trainer. He wrote this e-book for entertainers, but the principles apply to any field.

The Script is a proven sales script developed and tested over 20 years, complete with follow up questions, understanding buying triggers, and most importantly, THE closing question that will increase your sales...

2012 / 5 / 24
$5

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PDF

John Booth
Forging Ahead in Magic by John Booth

John Booth takes you behind the scenes with 136 top-notch magicians, revealing a whopping 555 methods to improve your act and make it more profitable.

A true classic of magic, available in a revised, updated edition for present and future generations of performers of all skill levels and abilities. The author, a professional magician and author of Marvels of Mystery, bares the secrets of these eminent performers. These are secrets that are not to be found in other books. He tells you what they did to achieve success as a magician. He gives you facts and figures on how to use magic, how to "sell" yourself and...

2018 / 6 / 11
$8

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PDF

Keith Parr & B. W. McCarron
How To Book Your Act by Keith Parr & B. W. McCarron

Aimed primarily at the magician who desires to work clubs, casinos and taverns, this ebook reveals how to get your act booked, even if you don't have an agent.

The authors, who've combined to give performances in 30 states and Canada in clubs, taverns, theatres and on TV, reveal the secrets that booking agents and working professionals don't want you to know. Not only does it cover how and what to include in your advertising, it provides tips on structuring your campaign to answer questions that your clients want to know.

Learn how to separate yourself from the rest of the pack, with these...

2018 / 12 / 8
$5

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PDF

Ken de Courcy
My Card Sir by Ken de Courcy

From the fertile mind of Ken De Courcy, Edwin Hooper and Ian Adair, here is a manuscript loaded with wonderful ideas to magically introduce and produce your business card...

From the introduction:

This little book fills a long-felt want. It is the only publication, we believe, which deals with the subject of the novel presentation of your card to agents, bookers, etc.

May many bookings follow the presentation of "your card".

Imagine you're in a club, pub or other hostelry where people meet to drink, eat and be merry. You're ready to perform and need an audience. If you have a couple of friends...

2014 / 10 / 27
$6

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PDF

Ken Dyne
10 Step Marketing for Magicians by Ken Dyne

Would you like to know the real secrets of success, the underground tactics that will allow you make more money than 99% of the other guys out there and have the secret to do that with a lot less work?

In this manuscript Ken is very excited to share with you for the first time his personal secrets of how he transformed his hobby in to a pretty good living.

Ken has selected 10 stellar tactics from his personal marketing arsenal that will not only allow you to launch your assault on the public, create more customers and money than ever, but every approach can be implemented immediately and...

2008 / 7 / 20
$27

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PDF

Kyle Peron
Blue and Gold: The Complete Guide to Working The Scout Market by Kyle Peron

This ebook is jammed full of the most relevant information you could ever ask for in regards to working not only Cub Scout Blue and Gold Dinners, but also how to work any scouting program and event. This is one of the only ebooks that is devoted solely to giving you the information you need to work a market that can generate income for you in the slow times of the year and year round.

If you are already performing for children, work a family-focused show or if you are even a strolling magician, then Blue and Gold Banquets are a perfect extension of what you are already doing. You can learn...

2009 / 5 / 25
$30

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PDF

Laurance Glen
The Magician's Road to Fame by Laurance Glen

This is a delightful digital reproduction of an early marketing book for entertainers. Much of the advice given is true today as it was decades ago. You will find some wonderful stories as well as dozens of photos of magician posters and other artwork. After reading this ebook you will have a number of new ideas to promote your act. The topics discussed are:

  • The First Aid To Publicity
  • The Typewriter Helps
  • Newspaper Advertisements And Clippings
  • The Value Of The Local Newspaper
  • How To Use Press Notices
  • The Air Of Mystery
  • Personal Advertising
  • The Use Of Photographs
  • Photo Blocks
  • Throwaways ...
2007 / 3 / 1
$9

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PDF

Leo Behnke
Corporate Presentations by Leo Behnke

If your intention is to earn a living from magic, then corporate events are your best chance to succeed. Simply stated, they pay more and can often lead to repeat bookings by the same firms. But do you know how to entertain during a press party, an awards dinner or a fashion show? And what about trade show booths?

Leo Behnke has decades of experience in the corporate entertainment world and shares it with you in this ebook. This is extremely valuable advice you are getting from a pro who has done it all - TV, Magic Castle, trade shows, ...

Leo structered the ebook into five chapters. The...

2006 / 12 / 30
$22

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PDF

Leo Behnke
Professional Close-Up by Leo Behnke

This is a book of working knowledge using over 30 years of professional experience in the field of close-up magic. Some of the 15 specific subjects covered inside are

  • How do you select the right tricks for your routines?
  • What sales tools do you need to sell yourself?
  • How do you find your own style?
  • What can you do to increase audience reaction?
With many years in each branch of magic - not only close-up, but illusions, mentalism, clubs, trade shows, promotion, and television - Leo gives you his insight on how best to become a professional in our art.

1st edition 1995; 77 pages.

2007 / 1 / 6
$12

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PDF

Magic Gareth
On Stage, Online by Magic Gareth

A handbook on the virtual magic show for family entertainers.

I was working as a successful kids entertainer when Covid-19 hit. Like everyone else I saw all of my live work vanish and my income dwindle. I took my kids show online, and it has been pretty successful. I have now performed over 200 online shows and learned lots along the way. So, I wrote an ebook and now I am talking about it.

Now is the time to get online for the future of family entertainment!

  • INTRODUCTION
  • PART 1: THE AUDITION
  • PART 2: REHEARSALS
    • The Initial Setup
    • The Backdrop
    • Webcam
    • Lighting
    • The Internet ...
2020 / 6 / 24
$19

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PDF

Marc Paul
Trade Show Secrets by Marc Paul

In this download video Marc tells you everything you need to know to be a successful performer in this very exciting marketplace. He reveals key information about...

  • The trade show environment
  • The mentality that you will need
  • What you are likely to earn
  • The four main roles you will have to offer
  • How to get the work
  • The different types of performing style
  • What to say and do in meetings
  • Scripting
  • Your fee and how to up-sell to increase that fee
  • Choice of material
  • Stopping traffic
  • How to build a pitch
  • Getting people to remember the company name
  • How to generate more leads for the...
2014 / 11 / 29
$39.50

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MP4 (video)

Mark Leveridge
Marketing Yourself by Mark Leveridge

The Professional Worker Series is a selection of targeted and focused ebooks which offer professional, sound advice on a number of key performance areas. The ebooks are written in an easy to understand style which cuts out all the waffle and padding, and instead gets right to the core of each subject.

Volume 4 in this series concentrates on the many different ways now available to magicians to promote themselves in order to get paid bookings. If you don't know your SEO from your ROI, or if you're not sure whether online or offline marketing is best, this ebook will provide you with many of...

2017 / 7 / 1
$14

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PDF

Displaying 81 to 104 (of 152 products)
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