Marketing, Selling & Business Matters in Magic & Conjuring: page 4

"This is another powerful idea from Devin. Now, it is unusual and not something you would be doing in a show. But, if you want to make an impact with a client, or future client, then this is something you can learn and put in your personal arsenal. I'm sure many workers will want to add it into their memory banks of things they can use to look like memory experts." - Greg Arce

"As a veteran performer of over 17 years as the house mentalist at Magic Island in Houston, TX, I had been using the old Paul Linder version sparingly because of the possibility of repeating the same number for two people....

This PDF reveals some of Jason Michaels top media psychic stunts. This is updated information and most of this has not appeared in print before.

THE SEALED FOIL TEST: Here is a real reputation maker and it was one of Jason's favorite effects. 100% hands off and sight unseen. This can be done on a local radio talk show or used during your next magic show. Call the host of the radio show at home or the VIP who booked your magic show. Have your over the phone participant select a card from his own shuffled deck. He does not write down the name of the card and makes sure he does it out of sight...

Publicity is the lifeblood of any magician. No matter how skilled you are or how great your act is, unless people know about you, then there are no bookings. The theater remains empty. Publicity equals bookings and attendance for your public shows. It doesn't get any simpler than that.

Devin Knight (aka Jason Michaels) is a master of publicity. Thousands of stories about him have appeared in the media. The Associated Press even picked up some of his stories and spread them to thousands of newspapers worldwide.

Most magicians are aware of doing blindfolded drives and headline predictions,...

The first book of its kind written exclusively for children's entertainers. If you are a children's entertainer, then this ebook could be one of the most important things you will ever read.

This is not just for magicians, but clowns, balloon artists, face painters, storytellers or anyone who entertains children. It's must-know information. The old saying, "What you don't know, won't hurt you," isn't true when it comes to this ebook. Not knowing this information can hurt your career and cause you to lose children's gig. This ebook tells you how to get an edge that will give you an 80% advantage...

This is a gig-getting secret that is being revealed for the first time. This idea has never been in print anywhere else before. It is one of the most effective ways to get more gigs ever devised, especially if you do shows for children. This idea is 100% original with me and is one of my best booking secrets that I am finally releasing to my fellow magicians.

You go out in public, to a mall or on a busy street and dozens of people will approach you and ask to see a trick and ask for your business card. Guaranteed!

Can be done seven days a week and it will get you more gigs; many people...

The first PDF of its kind; written by one of the world's foremost expert on doing magic lecture tours. Devin Knight has done multiple lecture tours and hundreds of magic lectures from coast to coast in America.

He shows you step-by-step how to book a magic lecture tour. He shows you how to book magic clubs, magic shops and conventions. If you are a talented magician and want to make a name for yourself, then Devin reveals the inside secrets. He tells you what they will pay you and all the details you need to know. How long should your lecture be and what do you need to bring with you? All...

This is not an ebook of magic tricks, but rather a book of tricks of the trade that will make you look younger and more professional on stage. The same techniques used by Hollywood stars. It is not my normal book on magic, but still, is one of the most important PDFs I have written.

Youth sells. I will say it again, youth sells. As performers get older, they often find that their bookings diminish and that they lose gigs to younger performers. These younger performers may not be more talented, but they are younger and often preferred just because they are younger or younger looking. I know...

Did you know you could be doing things at your gigs that could get you arrested or lead to hefty fines? I know in the past I was guilty of doing some of these things which led me to write this e-book. In my opinion this is the definitive work on avoiding getting busted at a gig.

To the best of my knowledge, this is the first e-book written entirely on this subject. It was written to protect entertainers and should be considered a must read for all performers. It's a shame that I have to write this PDF, but unfortunately there are things that entertainers could be doing at their shows that...

A method that will create a landslide of bookings that has never been described in previous books on marketing magic. This is a new and easy way to get more bookings that works plain and simple. It will ensure a steady stream of gigs week after week, believe it or not. This method doesn't involve cold-calling, Facebook ads, newspaper ads, yellow pages, using SEO or websites; yet this proven method will normally get you more gigs than all the old methods combined. Try it and you will see. You will be amazed at how easy this is to implement. This method has not been extensively used by other entertainers;...

The definitive work on performing during the COVID-19 pandemic. Right now, most of the world is on lock-down. However, some areas will soon be relaxing these restrictions. What that means is that people will be able to once again meet in small groups from 25 to 50 people, provided they follow the guidelines suggested by the various governments. This means that people will once again be allowed to have small parties. As time goes on, larger groups will be allowed as long as social distancing is practiced.

Are you ready for this time? Most magicians and hypnotists have had all their bookings...

Sid Lorraine was a master at creating these giveaways. These all involve a picture or words that change to a different picture or words as you fold the paper. Each paper fold has an amusing and novel story. At the end, you leave the paper with the spectator with a plug for your magic show. Your name, website and phone number is rubberstamped on the back. These were originally released through the Abbott Magic Company back in the 50s. Devin Knight has received permission to release these again to the magic world and introduce a new generation of magicians to the genius of Sid Lorraine.

Inside...

Can you keep your act booked the whole year round without the expense of hiring an agent? The answer is a resounding yes. Dick and Virginia Williams worked TV, clubs, and corporate shows, plus banquets and hotels. And they kept busy. Yet, they handled the publicity, promotion, and booking of their act themselves, without the need for an advance man or agent. Their methods are revealed in this easy-to-follow manuscript. If you can read and follow directions, then you can do it, too.

In any other profession, Dick and Virginia would have kept their secrets to themselves. Yet, because their system...

The definitive "How-To" ebook for anyone considering a career as a magician, mentalist, or specialty act in the outdoor field of fairs, sideshows, circuses and carnivals.

Many, many accolades from the top names in show business, all state that Midway Magic is a gold mine of information for anyone interested in the exciting world of outdoor fairs, festivals, carnivals and side shows.

With more and more circus-style revues now touring, there is a real shortage of magical entertainers. Get in on the ground floor of this fascinating field -- this ebook tells you how. Practical advice on getting...

There is no better demonstration of applied psychology than the Jam Auction, and Jack Nyberg is the recognized king of that money-making business. This is the ONLY video of Jack’s two-hour pitch from start to finish. Jack starts by building a tip and then, over time, has about 25 people standing in his tent for two hours waiting and wanting to give him money. Filmed on location with a hand-held camera this is unlike anything you’ve ever seen when it comes to crowd control, creating customers, and getting them to buy.

duration 2h 10min

Mail Mentalism is a card trick that can be done via mail, email, phone, radio, across rooms or other communication channels. It is an automatic effect where you only provide instructions but do not require any feedback or response. The spectator will need a deck of cards. The instructions are customized for each occasion.

This is a great trick to amaze somebody long distance, be it to solicit a possible engagement, introduce yourself to a journalist, or even fooling a magic friend.

1st edition 1949, 8 pages; PDF 9 pages.

Highway to Success: The Entertainer's Roadmap to Business created by entertainers for entertainers is the complete guide to the business of being an entertainer. Entertainers need more than talent to be truly successful … they need to mind their business, too!

With over 50 years of combined experience as professional magicians, entertainers and businessmen, the authors have put together a proven business system that works. It will equip you with the knowledge to successfully set up, operate and thrive as a part-time or full-time professional entertainer - ideal for any type of entertainer...

This manuscript was published as a guide and a handbook to the exciting field of industrial magic. This may be the blueprint for a brand new career for you. See what experienced performers in the past have done. You can make magic pay big dividends when it is used as: A crowd stopper in Trade Shows and Convention booths, in Super Markets, Grand Openings. To capture attention in sales and pep meetings, to put over the commercial in merchandising shows. To put color, life, excitement into any talk on any subject. To make any speaker "come alive". In commercials on TV. This ebook tells what to...

Before re-designing your business cards, check this out. It will save you hours and money for trials and errors, in looking for a practical and simple way to make business cards useful for your mentalism effects. Clever business cards can become a very powerful secret weapon you will always carry with you. They can also replace expensive props or effects, and allow you to create your own and personalized routines. Not to mention that your business cards are a wonderful marketing tool, as well.

The "system" described in this e-book, will allow you to improvise many mental effects, that use...

Working amusement parks or festivals can be quite challenging. It can also be one of the easiest gigs you will ever do.

• Staying cool during the summer: Heat is a major concern when working amusement parks... be prepared.
• Fewer props means less to carry around: You'll be walking many miles a day... don't carry a suitcase with you.
• Be realistic: Know what you're getting into and map out what you want to accomplish. Then adjust your plans.
• Don't get lost when everybody else is: Expect to be asked for directions hundreds of times a day... perfect opportunity for a gag or two.
• Get the guests...

Many entertainers have discovered the goldmine in back-of-room sales. You can double or triple your fee by selling this book after your shows. Greg McMahan's Learn Magic Instant Author Kit is how it's done. It's 44 pages of magic tricks, gags, variety skills and more that you can print yourself. It's already written, illustrated and ready for you to add your name and contact info, even list yourself as the author. Selling this after your shows could result in hundreds of extra dollars per gig.

These are also great to print in small batches as handouts after shows or to supplement magic classes....

Excerpt from the Introduction:

Tips on how to make money with magic and in particular kid shows. He addresses topics such as name, costume, publicity, booking, fee charged, tricks and props, etc. Includes a funny and at the same time revealing introduction by his wife.

1st edition 1972, PDF 7 pages.

Do you have a hypnotic act or a sincere interest in hypnotism? You can make a good living with a career in the hypnosis field. This ebook shows you how.

Schools of hypnotism, as well as numerous correspondence courses and books, are turning out large numbers of newly-minted hypnotists every year. Most of these men and women are completely at a loss as to how to apply their talent, or attempt to break into fields in which legal or ethical restrictions conflict with their limited educational and other qualifications. Don't waste years of time and energy in dead-end activities and experimentation....

As a thank you for supporting Magic World Publishers, we are pleased to offer a free PDF digital manuscript, containing three top-notch gems of mystery by Howard P. Albright. Good tricks in themselves, yet they also get you free advertising each time you perform them.

CLUB SPECIAL - A sure-fire sensation; leaves the audience with a quantity of tokens that advertise you in unique fashion.

TALK OF THE TOWN - An uncanny mystery; your name, etc., appeals on several initialed cards from an ordinary deck. These are left with the audience so they always have your contact information at hand. ...