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Marketing, Selling & Business Matters: page 4

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Keith Parr & B. W. McCarron
How To Book Your Act by Keith Parr & B. W. McCarron

Aimed primarily at the magician who desires to work clubs, casinos and taverns, this ebook reveals how to get your act booked, even if you don't have an agent.

The authors, who've combined to give performances in 30 states and Canada in clubs, taverns, theatres and on TV, reveal the secrets that booking agents and working professionals don't want you to know. Not only does it cover how and what to include in your advertising, it provides tips on structuring your campaign to answer questions that your clients want to know.

Learn how to separate yourself from the rest of the pack, with these...

$5
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John Booth
Forging Ahead in Magic by John Booth

John Booth takes you behind the scenes with 136 top-notch magicians, revealing a whopping 555 methods to improve your act and make it more profitable.

A true classic of magic, available in a revised, updated edition for present and future generations of performers of all skill levels and abilities. The author, a professional magician and author of Marvels of Mystery, bares the secrets of these eminent performers. These are secrets that are not to be found in other books. He tells you what they did to achieve success as a magician. He gives you facts and figures on how to use magic, how to "sell" yourself and...

★★★★★ $8
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John B. Pyka
How To Produce Your Own Theater Show by John B. Pyka

A practical guide for performing magicians. This report guides readers through a step by step process to produce a full evening theater show - from script, to venue negotiation, to the closing curtain. John includes very helpful samples for press releases, contracts, sound riders, and handbills. Everything is here to get you started.

It includes the Theatrical Magic Lecture Notes and several unpublished routines.

1st edition 2008, 36 pages; 2nd edition 2011, 61 pages

★★★★★ $5
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John B. Pyka
The Script: 7 Steps to Selling Your Show to a Theater Client by John B. Pyka

The Script is a breakdown of the sales script and selling techniques that John uses to sell his shows/services to theater/convention/festival clients. (This ebook is also part of Theatrical Magic Omnibus Edition: Turning Tricks into Theater.)

John has worked in sales and marketing for 20 years. B2B, trade shows, consumer marketing and as a corporate sales trainer. He wrote this e-book for entertainers, but the principles apply to any field.

The Script is a proven sales script developed and tested over 20 years, complete with follow up questions, understanding buying triggers, and most importantly, THE closing question that will increase your sales...

$5
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Jimmy Ray
Cruise Book by Jimmy Ray

This was the first book on performing magic on a cruise ship. Many magicians realize that one of the more enjoyable ways to earn a living in this profession is to work the cruise ships. The eating is great and you can see the world. You may die from over-eating but what a way to go! If you think you can eat the gourmet food on the cruise ships and still fit into your tuxedo, then this book is for you.

The problem for most magicians who desire to work on the cruise ships is lack of information on how to go about it. This ebook details how to get booked, the names and addresses of the agents...

$2
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Jim Mahoney
Playing Shopping Centres by Jim Mahoney

From the introduction by Billy McComb:

There are TWO THINGS you've got to appreciate about this treatise.

First of all it shines through every line that it's written by a man who knows what he is talking about and has actually WORKED Shopping Malls.

The second thing is something which Mike Caldwell said to me just a few weeks ago. We were wandering around London in the McCombomobile. He pointed out the shops in a district we were going through and said, "In a few years time you won't see many shops like that around." I said, "Why?". He said, "Because it will get like the States. Everyone will...

$8
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Jesse Lewis
Publicity for Performers by Jesse Lewis

Let's get you some press!

Give me a few hours and I'll show you how to get publicity as a performer. If you have ever wanted to get on the news or in the media but were daunted by how to do it this course is for you.

Imagine being on the air performing or getting your picture in your local paper. It is all right here in publicity for performers.

My name is Jesse Lewis and I can teach you to get press in newspaper, TV and radio in just a few hours. Quite frankly, getting media attention is the cheapest and most effective way to market your business. But that is where most entertainers...

$25
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PDF & MP4

Jesse Lewis
Super Easy Bookings by Jesse Lewis

Super easy bookings. Local weekly gigs, that you can actually profit from!

How to book and profit from weekly gigs for any entertainer. One of the most misunderstood parts of doing business is exposure - It can kill you or it can help make your career. In this special 7 page report Jesse Lewis breaks down a well guarded secret of doing free weekly restaurant gigs and profiting from the "exposure".

Let's be honest for a second - is a $7 dollar report going to make you filthy stinking rich? Probably not. But what is outlined here is a simple plan that you can implement today which can get...

$7
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Howard P. Albright
Three Publicity Trix by Howard P. Albright

As a thank you for supporting Magic World Publishers, we are pleased to offer a free PDF digital manuscript, containing three top-notch gems of mystery by Howard P. Albright. Good tricks in themselves, yet they also get you free advertising each time you perform them.

CLUB SPECIAL - A sure-fire sensation; leaves the audience with a quantity of tokens that advertise you in unique fashion.

TALK OF THE TOWN - An uncanny mystery; your name, etc., appeals on several initialed cards from an ordinary deck. These are left with the audience so they always have your contact information at hand. ...

★★★ $0
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Harry Arons
How to Make Money with Hypnotism by Harry Arons

Do you have a hypnotic act or a sincere interest in hypnotism? You can make a good living with a career in the hypnosis field. This ebook shows you how.

Schools of hypnotism, as well as numerous correspondence courses and books, are turning out large numbers of newly-minted hypnotists every year. Most of these men and women are completely at a loss as to how to apply their talent, or attempt to break into fields in which legal or ethical restrictions conflict with their limited educational and other qualifications. Don't waste years of time and energy in dead-end activities and experimentation....

★★★★★ $8
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Hank Moorehouse
So You Want To Make Money In Magic? by Hank Moorehouse

Tips on how to make money with magic and in particular kid shows. He addresses topics such as name, costume, publicity, booking, fee charged, tricks and props, etc. Includes a funny and at the same time revealing introduction by his wife.

1st edition 1972, PDF 7 pages.

$5.95
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Greg McMahan
Rain or Shine by Greg McMahan

Working amusement parks or festivals can be quite challenging. It can also be one of the easiest gigs you will ever do.

  • Staying cool during the summer: Heat is a major concern when working amusement parks... be prepared.
  • Fewer props means less to carry around: You'll be walking many miles a day... don't carry a suitcase with you.
  • Be realistic: Know what you're getting into and map out what you want to accomplish. Then adjust your plans.
  • Don't get lost when everybody else is: Expect to be asked for directions hundreds of times a day... perfect opportunity for a gag or two.
  • Get the guests...
$10
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Greg McMahan
Learn Magic Instant Author Kit by Greg McMahan

Many entertainers have discovered the goldmine in back-of-room sales. You can double or triple your fee by selling this book after your shows. Greg McMahan's Learn Magic Instant Author Kit is how it's done. It's 44 pages of magic tricks, gags, variety skills and more that you can print yourself. It's already written, illustrated and ready for you to add your name and contact info, even list yourself as the author. Selling this after your shows could result in hundreds of extra dollars per gig.

These are also great to print in small batches as handouts after shows or to supplement magic classes....

★★★★★ $49
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Gerard Zitta
Mind Your Own Business ... Cards by Gerard Zitta

Before re-designing your business cards, check this out. It will save you hours and money for trials and errors, in looking for a practical and simple way to make business cards useful for your mentalism effects. Clever business cards can become a very powerful secret weapon you will always carry with you. They can also replace expensive props or effects, and allow you to create your own and personalized routines. Not to mention that your business cards are a wonderful marketing tool, as well.

The "system" described in this e-book, will allow you to improvise many mental effects, that use...

★★★★★ $12
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Frances Marshall
How To Sell By Magic by Frances Marshall

This manuscript was published as a guide and a handbook to the exciting field of industrial magic. This may be the blueprint for a brand new career for you. See what experienced performers in the past have done. You can make magic pay big dividends when it is used as: A crowd stopper in Trade Shows and Convention booths, in Super Markets, Grand Openings. To capture attention in sales and pep meetings, to put over the commercial in merchandising shows. To put color, life, excitement into any talk on any subject. To make any speaker "come alive". In commercials on TV. This ebook tells what to...

$9.95
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Elliott Smith & Ian Quick
Highway to Success: a complete guide to the business of being an entertainer by Elliott Smith & Ian Quick

Highway to Success: The Entertainer's Roadmap to Business created by entertainers for entertainers is the complete guide to the business of being an entertainer. Entertainers need more than talent to be truly successful … they need to mind their business, too!

With over 50 years of combined experience as professional magicians, entertainers and businessmen, the authors have put together a proven business system that works. It will equip you with the knowledge to successfully set up, operate and thrive as a part-time or full-time professional entertainer - ideal for any type of entertainer...

★★★★★ $15
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Eddie Joseph
Mail Mentalism by Eddie Joseph

Mail Mentalism is a card trick that can be done via mail, email, phone, radio, across rooms or other communication channels. It is an automatic effect where you only provide instructions but do not require any feedback or response. The spectator will need a deck of cards. The instructions are customized for each occasion.

This is a great trick to amaze somebody long distance, be it to solicit a possible engagement, introduce yourself to a journalist, or even fooling a magic friend.

1st edition 1949, 8 pages; PDF 9 pages.

★★★★ $4
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Don Driver
The Jam Auction by Don Driver

There is no better demonstration of applied psychology than the Jam Auction, and Jack Nyberg is the recognized king of that money-making business. This is the ONLY video of Jack’s two-hour pitch from start to finish. Jack starts by building a tip and then, over time, has about 25 people standing in his tent for two hours waiting and wanting to give him money. Filmed on location with a hand-held camera this is unlike anything you’ve ever seen when it comes to crowd control, creating customers, and getting them to buy.

duration 2h 10min

$45
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Don Boles
Midway Magic by Don Boles

The definitive "How-To" ebook for anyone considering a career as a magician, mentalist, or specialty act in the outdoor field of fairs, sideshows, circuses and carnivals.

Many, many accolades from the top names in show business, all state that Midway Magic is a gold mine of information for anyone interested in the exciting world of outdoor fairs, festivals, carnivals and side shows.

With more and more circus-style revues now touring, there is a real shortage of magical entertainers. Get in on the ground floor of this fascinating field -- this ebook tells you how. Practical advice on getting...

$10
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Dick and Virginia Williams
Booking Magic by Dick and Virginia Williams

Can you keep your act booked the whole year round without the expense of hiring an agent? The answer is a resounding yes. Dick and Virginia Williams worked TV, clubs, and corporate shows, plus banquets and hotels. And they kept busy. Yet, they handled the publicity, promotion, and booking of their act themselves, without the need for an advance man or agent. Their methods are revealed in this easy-to-follow manuscript. If you can read and follow directions, then you can do it, too.

In any other profession, Dick and Virginia would have kept their secrets to themselves. Yet, because their system...

★★★★★ $10
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Devin Knight & Sid Lorraine
Paper Folding Giveaways For Magicians by Devin Knight & Sid Lorraine

Sid Lorraine was a master at creating these giveaways. These all involve a picture or words that change to a different picture or words as you fold the paper. Each paper fold has an amusing and novel story. At the end, you leave the paper with the spectator with a plug for your magic show. Your name, website and phone number is rubberstamped on the back. These were originally released through the Abbott Magic Company back in the 50s. Devin Knight has received permission to release these again to the magic world and introduce a new generation of magicians to the genius of Sid Lorraine.

Inside...

★★★ $9.95
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Devin Knight
How To Not Get Arrested At A Gig by Devin Knight

Did you know you could be doing things at your gigs that could get you arrested or lead to hefty fines? I know in the past I was guilty of doing some of these things which led me to write this e-book. In my opinion this is the definitive work on avoiding getting busted at a gig.

To the best of my knowledge, this is the first e-book written entirely on this subject. It was written to protect entertainers and should be considered a must read for all performers. It's a shame that I have to write this PDF, but unfortunately there are things that entertainers could be doing at their shows that...

$6
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Devin Knight
The Gig Avalanche by Devin Knight

A method that will create a landslide of bookings that has never been described in previous books on marketing magic. This is a new and easy way to get more bookings that works plain and simple. It will ensure a steady stream of gigs week after week, believe it or not. This method doesn't involve cold-calling, Facebook ads, newspaper ads, yellow pages, using SEO or websites; yet this proven method will normally get you more gigs than all the old methods combined. Try it and you will see. You will be amazed at how easy this is to implement. This method has not been extensively used by other entertainers;...

★★★★★ $6
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Devin Knight
Safe Shows During COVID-19 Pandemic by Devin Knight

The definitive work on performing during the COVID-19 pandemic. Right now, most of the world is on lock-down. However, some areas will soon be relaxing these restrictions. What that means is that people will be able to once again meet in small groups from 25 to 50 people, provided they follow the guidelines suggested by the various governments. This means that people will once again be allowed to have small parties. As time goes on, larger groups will be allowed as long as social distancing is practiced.

Are you ready for this time? Most magicians and hypnotists have had all their bookings...

$7
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