Marketing, Selling & Business Matters in Magic & Conjuring: page 3

Trade and themed shows take place all year long. If you have been to these types of shows you know people usually just stroll the aisle and only walk in when they want to pick up something free (candy), have an interest in the service/product or have questions. Vendors are turning to entertainment to help bring people into their display area.

The magician's job is to catch people's attention and draw them in. As you work with people, staff members will join the conversation. At one point, you pass them to the staff member. Then you move on and work at bringing more people into the vendor's...

Professionals lead with their credentials, achievements and endorsements. All stand on their skills and talent. But when the decision balances between several magicians the one who gets hired is the one with the strongest credentials. These endorsements validate the magician's performance, and reinforce the strength of their skills profile.

No one wakes up in the morning with a strong file of endorsements. They must be earned, one at a time. And, they will not fall on your doorstep by themselves. This text helps you get started with your credentials file. It will give you a solid foundation...

Magic performances grown to the point you need an assistant? Is working with an assistant one of your dreams? Want to take your performance up to the next level? There are many things you need to prepare for BEFORE bringing on an assistant.

This text will help you consider ways the assistant will function in performance. It will help identify responsibilities you can assign to her both on and off stage. Beginning with the standard application forms that are available through the office supply store, it suggests additional information that should be included with the application.

Costuming...

Before you take your magic show on the road, this ebook shares some vital tips with you.

Taking a large stage/illusion show on the road is a massive task that can be hugely rewarding and profitable. However, there are also many pitfalls that one needs to be aware of that can ruin you. This is a short ebook filled with concise information to guide you in the right direction so that you don't end up jumping in the deep end and making costly mistakes.

From market, research to planning your show and the types of tricks one should consider including transport, sound and lights, special effects...

The Professional Worker Series is a selection of targeted and focused ebooks which offer professional, sound advice on a number of key performance areas. The ebooks are written in an easy to understand style which cuts out all the waffle and padding, and instead gets right to the core of each subject.

Volume 4 in this series concentrates on the many different ways now available to magicians to promote themselves in order to get paid bookings. If you don't know your SEO from your ROI, or if you're not sure whether online or offline marketing is best, this ebook will provide you with many of...

There comes a time when all magicians consider a website. With everything involved: web host, domain, design, design tools, purpose of the site, and content one has a lot to think about. No one gets it right the first time. We all end up going back and making adjustments, changes and adding information to our site. But the closer you can get with your initial design and launch the better your results will be. This text will get you pointed in the right direction. It includes purpose, functionality, design strategy and tips on finding a good web host. Everything has to blend. The website design,...

Fundraisers have always been popular. There will always be organizations that need to raise funds. And, there will always be needs out there that fundraisers will be launched for. The success of these events depends on community support, and ticket sales.

When organizations host fundraisers they always reach for the free, and least expensive ways to promote their event. Many of these organizations are very good at their activities and operations. But the reality is that they do not focus their daily operations on event promotions. As a result, they often need help.

This text is a coaching...

Marketing is the key to a magician's success. The amount of work he gets depends on how well he gets his name out. All of us use the common sources: newspaper, Facebook, direct mail, email and others. Many fail because they make their debut in these areas only to drop out and not keep them going.

Even with common sources covered there comes a time when magician's cast their eyes on higher income. At that point, the opinion is such that they must jump into expensive media. Newspapers, radio, television and others sound good. They should. It is a sales person presenting this information in...

The first PDF of its kind; written by one of the world's foremost expert on doing magic lecture tours. Devin Knight has done multiple lecture tours and hundreds of magic lectures from coast to coast in America.

He shows you step-by-step how to book a magic lecture tour. He shows you how to book magic clubs, magic shops and conventions. If you are a talented magician and want to make a name for yourself, then Devin reveals the inside secrets. He tells you what they will pay you and all the details you need to know. How long should your lecture be and what do you need to bring with you? All...

This is not an ebook of magic tricks, but rather a book of tricks of the trade that will make you look younger and more professional on stage. The same techniques used by Hollywood stars. It is not my normal book on magic, but still, is one of the most important PDFs I have written.

Youth sells. I will say it again, youth sells. As performers get older, they often find that their bookings diminish and that they lose gigs to younger performers. These younger performers may not be more talented, but they are younger and often preferred just because they are younger or younger looking. I know...

Sell this pitch book at your performances to double your performance income!*

If you're not selling "back of room" books and merchandise at every show, you're leaving money on the table — money that should be in your wallet. All the pros are doing it. Now you can, too. And it costs so little to get started.

This package enables you to become an instant author, with full reprint rights for printed copies of the Finding Your Destiny with Numerology book. Charge as little or as much per copy as you want: it's up to you. Your audiences will flock to the sales table to buy this easy to read...

As a thank you for supporting Magic World Publishers, we are pleased to offer a free PDF digital manuscript, containing three top-notch gems of mystery by Howard P. Albright. Good tricks in themselves, yet they also get you free advertising each time you perform them.

CLUB SPECIAL - A sure-fire sensation; leaves the audience with a quantity of tokens that advertise you in unique fashion.

TALK OF THE TOWN - An uncanny mystery; your name, etc., appeals on several initialed cards from an ordinary deck. These are left with the audience so they always have your contact information at hand. ...

When performance opportunities from brochures, flyers and other marketing activities slow down you need to pick up the phone. Cold calling has played a major role in almost every industry. These calls fill cancellations in schedules, book shows while traveling from city to city, and can help fill those calendars during the slow months. When you find yourself waiting for the phone to ring there is no reason you cannot make a few calls and book yourself. The materials in this text will get you started.

• What makes cold calls work
• Join the telephone soliciting team
• Best times to call
• Pre-call ...

Sell this pitch book at your performances to double your performance income!* Now with color cover.

If you're not selling "back of room" books and merchandise at every show, you're leaving money on the table - money that should be in your wallet. All the pros are doing it. Now you can, too. And it costs so little to get started.

This package enables you to become an instant author, with full reprint rights for making and selling printed copies of the Magic Miracles You Can Do book. Charge as little or as much per copy as you want: it's up to you. Your audiences will flock to the sales...

Do you want to take your magic career to the next level?

From whom would you like to learn the real secrets of success in the magic business? Someone that has a little theoretical knowledge and lives in one-bedroom apartment and claims to know it all? Or someone that started with nothing and today has the global hands-on experience, lives in the dream mansion, drives the big cars, walks the talk and has actually done it all?

As a magician, you may not have heard of Wolfgang Riebe. Why? He never focused on the 'magic scene' - instead he focused on the 'layman out there' and building a mega...

Entertainment should not be a menu of prices set in stone. There are ways you can charge more for your performances. The power rests in the key elements of communication. Bringing the conversation to an ultimate "take it or leave it" conclusion may not be in the magician's best interest.

There are four elements that need to be covered through conversation. Quoting a price without knowing those elements is a problem that chips away at the magician's profits. Magicians who make more money deploy these elements. They are not hard. In fact, they are so simple to work with that no special training...

Even with a fine show, extraordinary talent and natural ability, you can still fail to be a financial success, simply because you don't know how to book your attraction.

This ebook will show you, as a clever mentalist, where and how you can book your show and work every day of the year. There's plenty of work for the psychic entertainer who wants to work, if he or she makes use of the information and knowledge contained in this ebook. Learn the ins and outs of working in theatres, night clubs, hotels, resorts, fairs and exhibitions. Discover the subtleties of working in radio and TV, including...

Did you know you could be doing things at your gigs that could get you arrested or lead to hefty fines? I know in the past I was guilty of doing some of these things which led me to write this e-book. In my opinion this is the definitive work on avoiding getting busted at a gig.

To the best of my knowledge, this is the first e-book written entirely on this subject. It was written to protect entertainers and should be considered a must read for all performers. It's a shame that I have to write this PDF, but unfortunately there are things that entertainers could be doing at their shows that...

This revised and updated handbook is Nelson's answer to your insistent demand for vital information on publicity and exploitation.

The Manual tells you a score of ways how to get free front page publicity - effective newspaper and magazine tie-ups - question and answer columns - merchant tie-ins - radio and TV guest appearances - publicity and exploitation stunts that mean more and better bookings at higher fees.

Learn how to properly sell your act to the Public - The Bookers - The Theatres Clubs and All Buyers of Entertainment. After all, without proper advertising, publicity, exploitation...

This manuscript was published as a guide and a handbook to the exciting field of industrial magic. This may be the blueprint for a brand new career for you. See what experienced performers in the past have done. You can make magic pay big dividends when it is used as: A crowd stopper in Trade Shows and Convention booths, in Super Markets, Grand Openings. To capture attention in sales and pep meetings, to put over the commercial in merchandising shows. To put color, life, excitement into any talk on any subject. To make any speaker "come alive". In commercials on TV. This ebook tells what to...

Sell this pitch book and give private readings to clients after your show to double your performance income!*

If you're not selling "back of room" books and merchandise at every show, you're leaving money on the table - money that should be in your wallet. All the pros are doing it. Now you can, too. And it costs so little to get started.

This package enables you to become an instant author, with full reprint rights for printed copies of the Your Personal Solar Zodiac Chart booklet. Charge as little or as much per copy as you want: it's up to you.

Your audiences will flock to the sales...

Here is a rare release from the past by G. W. Magnuson. In the 40s, he put out a booking system for mentalists. It showed an easy way to get into theaters with your mind reading show. This system was used by most of the prominent mentalists in the 40s and 50s including Bob Nelson.

Believe it or not, this almost forgotten system still works today, but on a more limited basis. If you are a mentalist looking to fill in some of your open dates, then you may find Magnuson's ideas to be of use.

In the 40s and 50s, many top names mentalists were using this system to make a good living, while others not...

John Booth takes you behind the scenes with 136 top-notch magicians, revealing a whopping 555 methods to improve your act and make it more profitable.

A true classic of magic, available in a revised, updated edition for present and future generations of performers of all skill levels and abilities. The author, a professional magician and author of Marvels of Mystery, bares the secrets of these eminent performers. These are secrets that are not to be found in other books. He tells you what they did to achieve success as a magician. He gives you facts and figures on how to use magic, how to "sell" yourself and...

• How to secure Engagements.
• What's what about your printing.
• How to get a mailing list.
• What fee to ask.
• What to do after an entertainment.
• Hints on arranging your programme
• Etc.

9 pages