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Marketing, Selling & Business Matters: page 4

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Robert E. Bernhard
Publicity for Magicians by Robert E. Bernhard

From the introduction my Ormond McGill:

Few people are more fitted to discuss publicity for magicians than Robert Bernhard. I say this not because as a publicity man he has brought fame and fortune to waitresses and elevator girls who are now movie stars or because he has been my good friend for many years, but because he himself was a magician and knows the peculiar problems of the profession.

Under pressure, he is usually willing to admit he was probably the worst performer to ever inflict himself on a long suffering yet patient and forgiving public. Nevertheless, for several years he...

2016 / 8 / 25
$5

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Brian T. Lees
Sell the Sizzle by Brian T. Lees

The climax of a magic trick can only last a few minutes. But the build up can take a lot more time. The "sizzle" created by the magician adds drama, mystery and builds the element of surprise. This ebook covers sizzle. What it is, when it is needed, when to use it, and how to work with it.

  • What is sizzle?
  • When to use sizzle
  • Creating sizzle
  • Automate yourself
  • Timing
  • Wrapping it up

1st edition 2016, 15 pages.

2016 / 9 / 18
$5

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Devin Knight
Get More Gigs the Easy Way by Devin Knight

This is a gig-getting secret that is being revealed for the first time. This idea has never been in print anywhere else before. It is one of the most effective ways to get more gigs ever devised, especially if you do shows for children. This idea is 100% original with me and is one of my best booking secrets that I am finally releasing to my fellow magicians.

You go out in public, to a mall or on a busy street and dozens of people will approach you and ask to see a trick and ask for your business card. Guaranteed!

Can be done seven days a week and it will get you more gigs; many people...

2016 / 9 / 19
$9.95

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Brian T. Lees
Gospel Magic: performing as a business by Brian T. Lees

Gospel magic can be done as a business. But there are steps in the planning process, research needed in the market place and calculations that have to be done first. There are times we can make the decision. Then there are others where the decision is made for us. This ebook will give you a strong foundation approach. It will identify how you determine expenses, project income and how to plan for your net profits. If you do your homework this book will identify if making an income is practical in your area.

Magicians perform Gospel magic for free, some charge to recover their expenses and...

2016 / 10 / 8
$10

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Zachary Gartrell
How To Make Money With Thumbtack by Zachary Gartrell

The result of the 5 years working in the Thumbtack online market place Zachary Gartrell has written the guide to making more money and booking more shows using Thumbtack.com. Inside you will find a step by step guide to setting up a strong profile that sets you apart from other users on the site. Next, Zachary guides you through the process of sending convincing quotes that will get you hired.

Thumbtack is a competitive marketplace that connects service professionals with customers. When a customer uses Thumbtack, they type in what kind of service they want and offer some details about their...

2016 / 12 / 16
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Brian T. Lees
Create Your Own Marketing Materials by Brian T. Lees

Create your own flyers, brochures and promotional DVD. This text takes you through a word processor, to image programs onto publishing. From publishing it teaches you how to build a slide show and finally converts that show to a DVD.

Written referencing Microsoft Word, Paint, Publisher and Power Point you can produce your own materials using your computer and printer. For those bigger duplications, you can provide "print/copy ready" materials saving set up and production charges.

  • Word Processing
  • Paint Program
  • Publication
  • Images
  • Brochures/Flyers
  • Power Point
  • DVD
  • Documentation/Media...
2016 / 12 / 18
$10

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Brian T. Lees
Newsletters for Customers by Brian T. Lees

A monthly newsletter can be a very good marketing tool. Customers, organizations, and businesses tend to hang onto quality published newsletters. They are used to communicate news, training, helpful tips and a wealth of other information. From the magicians point they also include performance schedules, an article or two of the newest routines and help keep your name in front of people for future contracts. This ebook is designed as a primer to get started with newsletters. Chances are you already own software that you can use.

  • Newsletters
  • Software
  • Pictures
  • Distribution
  • Content
  • Wrap...
2017 / 1 / 30
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B. W. McCarron
Fortune Telling With Cards Pitch Book Kit by B. W. McCarron

Others charge $100 or more for a similar reprint license, and don't include our book of tips and secrets. Through a special arrangement with Lybrary.com, we are able to bring you the camera-ready master and the separate how-to print book for just $49 US.

Be an author. Sell pitch books at your performances to earn extra revenue!

If you're not selling "back of room" books and merchandise at every show, you're leaving money on the table--money that should be in your wallet. All the pros are doing it. Now you can, too. And it costs so little to get started.

This package enables you to become...

2017 / 2 / 13
$49

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Timothy Hyde
Magic Coach 200 by Timothy Hyde

Magic Coach 200 - The very Best of Magic Coach, Volume 2, is jam packed with the same sort of Ideas, Tactics, Actions and Strategies that made Volume 1 such a huge success. Volume 1 has been in the Top 5 Bestsellers list in its category here at Lybrary since publication!

It's author and compiler Timothy Hyde is widely acknowledged as one of Australia's busiest and most respected magicians. Volume 2 builds on the previous collection of magic business & marketing ideas, taking the best information shared in the Magic Coach Newsletter, Blog and in the acclaimed [lc=4327 Vanish Magazine series - "Ten Little Secrets."...

2017 / 2 / 14
$15

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Brian T. Lees
Going Full Time by Brian T. Lees

Many dream of becoming a full-time magician. This dream can become reality if you are willing to plan, and put in the extra effort to make it happen. You need a business plan that can compare to the needs of your existing home budget. This is not a get rich overnight activity. It requires step by step sequences that help replace your current home budget needs with the net profits you can generate through your magic. This text will provide you with a solid foundation. It covers the plan, marketing and helps you make that full-time decision based on research.

  • Full time magicians day
  • The 80/20...
2017 / 2 / 17
$15

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Brian T. Lees
Fund Raising School Shows by Brian T. Lees

A very strong market for magicians is fund raising through the school system. The chance of hosting a "no cost, no risk" fund raiser can be one of the highest demand performances a magician can do. This is a minimum administration, short term event that can bring in substantial amounts of money for both the school and the magician. A no cost, no risk magic show translates into a two or three-week event that ends in deposit.

This text is a primer to get you into the school shows market. Begin with the high schools and let the referrals lead you in other directions onto new customers.

...
2017 / 3 / 14
$10

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Robert A. Nelson
Making Mindreading Pay by Robert A. Nelson

Learn the inner secrets of how to make a living as a mentalist or psychic entertainer. The commercial side of this highly lucrative business is revealed in its entirety: contracts, bookings, advertising and exploitation in theaters, clubs, hotels, casinos, fairs, and in private practice.

The entire range of opportunities for psychic entertainers is discussed at length, and with one thought in mind: to make money! Whether you are new in the business or a seasoned pro, this ebook will mean extra dollars to you.

If you're on the sidelines now, watching others make real money in this profession,...

2017 / 3 / 21
$8

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Brian T. Lees
Trade Show Work by Brian T. Lees

Trade and themed shows take place all year long. If you have been to these types of shows you know people usually just stroll the aisle and only walk in when they want to pick up something free (candy), have an interest in the service/product or have questions. Vendors are turning to entertainment to help bring people into their display area.

The magician's job is to catch people's attention and draw them in. As you work with people, staff members will join the conversation. At one point, you pass them to the staff member. Then you move on and work at bringing more people into the vendor's...

2017 / 4 / 4
$10

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Brian T. Lees
The Magic of Credentials by Brian T. Lees

Professionals lead with their credentials, achievements and endorsements. All stand on their skills and talent. But when the decision balances between several magicians the one who gets hired is the one with the strongest credentials. These endorsements validate the magician's performance, and reinforce the strength of their skills profile.

No one wakes up in the morning with a strong file of endorsements. They must be earned, one at a time. And, they will not fall on your doorstep by themselves. This text helps you get started with your credentials file. It will give you a solid foundation...

2017 / 5 / 4
$10

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Brian T. Lees
Hiring an Assistant by Brian T. Lees

Magic performances grown to the point you need an assistant? Is working with an assistant one of your dreams? Want to take your performance up to the next level? There are many things you need to prepare for BEFORE bringing on an assistant.

This text will help you consider ways the assistant will function in performance. It will help identify responsibilities you can assign to her both on and off stage. Beginning with the standard application forms that are available through the office supply store, it suggests additional information that should be included with the application.

Costuming...

2017 / 6 / 3
$10

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Wolfgang Riebe
Your Own Touring Show by Wolfgang Riebe

Before you take your magic show on the road, this ebook shares some vital tips with you.

Taking a large stage/illusion show on the road is a massive task that can be hugely rewarding and profitable. However, there are also many pitfalls that one needs to be aware of that can ruin you. This is a short ebook filled with concise information to guide you in the right direction so that you don't end up jumping in the deep end and making costly mistakes.

From market, research to planning your show and the types of tricks one should consider including transport, sound and lights, special effects...

2017 / 6 / 24
$3.99

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Mark Leveridge
Marketing Yourself by Mark Leveridge

The Professional Worker Series is a selection of targeted and focused ebooks which offer professional, sound advice on a number of key performance areas. The ebooks are written in an easy to understand style which cuts out all the waffle and padding, and instead gets right to the core of each subject.

Volume 4 in this series concentrates on the many different ways now available to magicians to promote themselves in order to get paid bookings. If you don't know your SEO from your ROI, or if you're not sure whether online or offline marketing is best, this ebook will provide you with many of...

2017 / 7 / 1
$14

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Brian T. Lees
Magicians First Website by Brian T. Lees

There comes a time when all magicians consider a website. With everything involved: web host, domain, design, design tools, purpose of the site, and content one has a lot to think about. No one gets it right the first time. We all end up going back and making adjustments, changes and adding information to our site. But the closer you can get with your initial design and launch the better your results will be. This text will get you pointed in the right direction. It includes purpose, functionality, design strategy and tips on finding a good web host. Everything has to blend. The website design,...

2017 / 7 / 17
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Brian T. Lees
Fundraiser Host Coach by Brian T. Lees

Fundraisers have always been popular. There will always be organizations that need to raise funds. And, there will always be needs out there that fundraisers will be launched for. The success of these events depends on community support, and ticket sales.

When organizations host fundraisers they always reach for the free, and least expensive ways to promote their event. Many of these organizations are very good at their activities and operations. But the reality is that they do not focus their daily operations on event promotions. As a result, they often need help.

This text is a coaching...

2017 / 7 / 29
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Brian T. Lees
Advanced Marketing by Brian T. Lees

Marketing is the key to a magician's success. The amount of work he gets depends on how well he gets his name out. All of us use the common sources: newspaper, Facebook, direct mail, email and others. Many fail because they make their debut in these areas only to drop out and not keep them going.

Even with common sources covered there comes a time when magician's cast their eyes on higher income. At that point, the opinion is such that they must jump into expensive media. Newspapers, radio, television and others sound good. They should. It is a sales person presenting this information in...

2017 / 8 / 14
$10

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Devin Knight
So You Want To Do A Magic Lecture Tour by Devin Knight

The first PDF of its kind; written by one of the world's foremost expert on doing magic lecture tours. Devin Knight has done multiple lecture tours and hundreds of magic lectures from coast to coast in America.

He shows you step-by-step how to book a magic lecture tour. He shows you how to book magic clubs, magic shops and conventions. If you are a talented magician and want to make a name for yourself, then Devin reveals the inside secrets. He tells you what they will pay you and all the details you need to know. How long should your lecture be and what do you need to bring with you? All...

2017 / 8 / 26
$20

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Devin Knight
Natural Facelift for Entertainers by Devin Knight

This is not an ebook of magic tricks, but rather a book of tricks of the trade that will make you look younger and more professional on stage. The same techniques used by Hollywood stars. It is not my normal book on magic, but still, is one of the most important PDFs I have written.

Youth sells. I will say it again, youth sells. As performers get older, they often find that their bookings diminish and that they lose gigs to younger performers. These younger performers may not be more talented, but they are younger and often preferred just because they are younger or younger looking. I know...

2017 / 8 / 31
$9.95

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B. W. McCarron
Finding Your Destiny with Numerology Pitch Book by B. W. McCarron

Sell this pitch book at your performances to double your performance income!*

If you're not selling "back of room" books and merchandise at every show, you're leaving money on the table — money that should be in your wallet. All the pros are doing it. Now you can, too. And it costs so little to get started.

This package enables you to become an instant author, with full reprint rights for printed copies of the Finding Your Destiny with Numerology book. Charge as little or as much per copy as you want: it's up to you. Your audiences will flock to the sales table to buy this easy to read...

2017 / 9 / 3
$49

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Howard P. Albright
Three Publicity Trix by Howard P. Albright

As a thank you for supporting Magic World Publishers, we are pleased to offer a free PDF digital manuscript, containing three top-notch gems of mystery by Howard P. Albright. Good tricks in themselves, yet they also get you free advertising each time you perform them.

CLUB SPECIAL - A sure-fire sensation; leaves the audience with a quantity of tokens that advertise you in unique fashion.

TALK OF THE TOWN - An uncanny mystery; your name, etc., appeals on several initialed cards from an ordinary deck. These are left with the audience so they always have your contact information at hand. ...

2017 / 10 / 16
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