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Marketing, Selling & Business Matters: page 3

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Devin Knight
Natural Facelift for Entertainers by Devin Knight

This is not an ebook of magic tricks, but rather a book of tricks of the trade that will make you look younger and more professional on stage. The same techniques used by Hollywood stars. It is not my normal book on magic, but still, is one of the most important PDFs I have written.

Youth sells. I will say it again, youth sells. As performers get older, they often find that their bookings diminish and that they lose gigs to younger performers. These younger performers may not be more talented, but they are younger and often preferred just because they are younger or younger looking. I know...

2017 / 8 / 31
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Frances Marshall
How To Sell By Magic by Frances Marshall

This manuscript was published as a guide and a handbook to the exciting field of industrial magic. This may be the blueprint for a brand new career for you. See what experienced performers in the past have done. You can make magic pay big dividends when it is used as: A crowd stopper in Trade Shows and Convention booths, in Super Markets, Grand Openings. To capture attention in sales and pep meetings, to put over the commercial in merchandising shows. To put color, life, excitement into any talk on any subject. To make any speaker "come alive". In commercials on TV. This ebook tells what to...

2018 / 4 / 23
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Timothy Hyde
Magic Coach 100 by Timothy Hyde

A collection of the very best Tips, Ideas, Advice & Articles from the first 100 issues of MagicCoach newsletter. This 200 page ebook is packed with ideas on Marketing & Promotion for Magicians and other Freelance entertainers.

Contributors are Mac King, David Ginn, Billy McComb, Gary Oulett, CJ Johnson, Dick Christian, James Randi, Scott Wells, Greg Wilson, Clive Court, Randy Charach, Ray Haddad, Terry Parrett, Dan Harlan, Dave Dee, Tim Ellis, Stan Davis and Mark Byrne.

It’s not just a reprint of the first 100 issues! Timothy and his team have extracted all the best articles, tips & resources. They have checked and updated the...

2006 / 4 / 27
$10

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Simon J. Lea
Publishing Magic Books on Lulu.com by Simon J. Lea

This ebook takes the reader through every stage of taking their original manuscript in Microsoft Word and turning it into a printed book from Lulu.com. Each stage is illustrated and is designed to make learning how to use Lulu as quick and pain free as possible. The guide discusses the usual problems that people have using Lulu for the first time, such as uploading and converting, controlling access, assessing costs and setting revenues.

Anyone who has written a magic book they want to see in print, who has access to Microsoft Word, will be able follow this easy step-by-step guide and speed...

2007 / 7 / 2
$10

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Barry Mitchell
The 10 Commandments of Selling Your Program by Barry Mitchell

While listening to the 10 Commandments you'll be learning business and selling principles that will change the way you view show business. You'll learn an edge for success. Within The 10 Commandments of Selling Your Program, you'll learn the ten principles that Barry has developed over two decades of selling. You'll also learn the importance of determining your business image. In addition you'll discover what schools really want and how you can fill their needs. Selling is an art and this recording makes you an artist.

1st edition 2001

2008 / 2 / 12
$10

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MP3

Barry Mitchell
The ABC's of Children's Magic by Barry Mitchell

If your goal is to earn a living as a Children’s magician this recording is for you! It is true that anyone can "do" a trick, but not everyone can "perform" magic. Still fewer can earn their living from performing. This CD gives you the edge to make show business your business. Whether you’ve been performing for years or just beginning, a variety of subjects are covered that will inspire you toward more business and better networking.

  • Attitude of Gratitude
  • Be Yourself
  • Create Heroes
  • Dress sharp
  • Encourage Others
  • First, think of the customer
  • Giveaways
  • Higher performance fees
  • I is...
2008 / 2 / 12
$10

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MP3

Walt Lees
The Art of the Grafter: a pitchman guide to selling by Walt Lees

This ebook holds extremely valuable information for anybody who would like to become a pitchman or grafter who sells Svengali decks and other items. Even if you do not sell as a pitchman, but perform on the street or other public venues you will learn quite a bit from Walt Lees.

Some of the points discussed are:

  • Which magic tricks are suitable for pitching?
  • Types of pitching
  • Earnings and rewards
  • Requirements of a good pitchman
  • Styles of pitching
  • Choosing a good site
  • Peek selling times
  • What to have with you
  • Dealing with complaints, hecklers, pilferers, non-buyers, aggro merchants,...
2013 / 1 / 6
$10

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PDF & EPUB

Devin Knight
How To Supercharge Your Entertainment Business With Facebook by Devin Knight

This is ebook #2 in Devin's "Marketing For Magicians Series".

Almost everyone is on Facebook nowadays and odds are you have a Facebook account. But are you using it to properly promote your entertainment business? Do you even know how? Sadly, most entertainers don't realize the full potential of Facebook. To them, it is a place to shoot the bull and play games, but did you know that the proper use of Facebook could double the amount of shows you do in a year? No, this isn't hype, this is a hard fact. The trouble is most performers aren't even aware of how this can be done! Just being on Facebook...

2013 / 6 / 16
$10

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PDF

Paul A. Lelekis
The Business of Table Hopping by Paul A. Lelekis

Paul A. Lelekis is one of the most experienced table-hoppers on the planet. He has performed in many restaurants from Hot Dog Stands all the way up to 5-Star restaurants for over 25 years. He has often table-hopped in restaurants 6 or 7 days a week - for many years.

Paul has been asked to record an all-inclusive e-book of Table-Hopping and so decided to write this e-book, The Business of Table-Hopping. Included are a few photographs of Paul, explaining magic.

Table-Hopping is not only a very lucrative business, but you will be asked to perform for many other engagements and hundreds of...

2014 / 1 / 1
$10

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Greg McMahan
Rain or Shine by Greg McMahan

Working amusement parks or festivals can be quite challenging. It can also be one of the easiest gigs you will ever do.

  • Staying cool during the summer: Heat is a major concern when working amusement parks... be prepared.
  • Fewer props means less to carry around: You'll be walking many miles a day... don't carry a suitcase with you.
  • Be realistic: Know what you're getting into and map out what you want to accomplish. Then adjust your plans.
  • Don't get lost when everybody else is: Expect to be asked for directions hundreds of times a day... perfect opportunity for a gag or two.
  • Get the guests...
2014 / 3 / 16
$10

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Brian T. Lees
Performing as a Business by Brian T. Lees

A primer for entertainers wanting to go "full time" performing as a career.

  • Business Plan
  • Services / Products
  • Performance Costs
  • Administrative Costs
  • License / Insurance
  • Marketing Expenses
  • Business Documents
  • Growth Projections
  • Profit / Loss Statement
  • Wrapping it Up

1st edition 2016, 25 pages.

2016 / 5 / 21
$10

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Brian T. Lees
Marketing for New Magicians by Brian T. Lees

Free and minimum cost marketing that help new magicians get started. This ebook helps you use those free sources to get your name out and start booking performances.

  • The Marketing Component
  • Research
  • The Blend (80/20 Rule)
  • The Message
  • Promotion Kit
  • Tracking
  • Wrapping It Up

1st edition 2016, 19 pages.

2016 / 6 / 3
$10

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Brian T. Lees
Performance Investment by Brian T. Lees

Ever wonder why some magicians always seem to get hired over others? Do you want to get your quote higher in the piles of those being considered? If you position your quote with a return on investment approach you will have more success. Skills and performance content is important. But those who suggest better returns in terms of value are those who get hired. This ebook identifies the “value add” elements that, if included in your quote, helps push your information to the top of the list.

  • Preface
  • The Buyers Side
  • Disqualified Proposals
  • Value by Definition
  • Value Adds
  • Structure the...
2016 / 7 / 18
$10

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PDF

Brian T. Lees
Free Money by Brian T. Lees

Working on tips, fund raising and ticket sales are sources to generate free money. The term free identifies no contract/invoice. But it doesn't mean you do not have to work for it. This text gets you started with these approaches. It is nice to have the guaranteed income of a contract. However, in the proper situations, locations and with a professional touch the income with these activities is unlimited.

  • Everything old still around
  • Fear
  • Apply yourself
  • Working for tips
  • Working on tickets
  • Taking it to those in need
  • Wrapping it up

1st edition 2016, 20 pages.

2016 / 7 / 21
$10

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Brian T. Lees
Gospel Magic: performing as a business by Brian T. Lees

Gospel magic can be done as a business. But there are steps in the planning process, research needed in the market place and calculations that have to be done first. There are times we can make the decision. Then there are others where the decision is made for us. This ebook will give you a strong foundation approach. It will identify how you determine expenses, project income and how to plan for your net profits. If you do your homework this book will identify if making an income is practical in your area.

Magicians perform Gospel magic for free, some charge to recover their expenses and...

2016 / 10 / 8
$10

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PDF

Brian T. Lees
Create Your Own Marketing Materials by Brian T. Lees

Create your own flyers, brochures and promotional DVD. This text takes you through a word processor, to image programs onto publishing. From publishing it teaches you how to build a slide show and finally converts that show to a DVD.

Written referencing Microsoft Word, Paint, Publisher and Power Point you can produce your own materials using your computer and printer. For those bigger duplications, you can provide "print/copy ready" materials saving set up and production charges.

  • Word Processing
  • Paint Program
  • Publication
  • Images
  • Brochures/Flyers
  • Power Point
  • DVD
  • Documentation/Media...
2016 / 12 / 18
$10

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PDF

Brian T. Lees
Newsletters for Customers by Brian T. Lees

A monthly newsletter can be a very good marketing tool. Customers, organizations, and businesses tend to hang onto quality published newsletters. They are used to communicate news, training, helpful tips and a wealth of other information. From the magicians point they also include performance schedules, an article or two of the newest routines and help keep your name in front of people for future contracts. This ebook is designed as a primer to get started with newsletters. Chances are you already own software that you can use.

  • Newsletters
  • Software
  • Pictures
  • Distribution
  • Content
  • Wrap...
2017 / 1 / 30
$10

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Brian T. Lees
Fund Raising School Shows by Brian T. Lees

A very strong market for magicians is fund raising through the school system. The chance of hosting a "no cost, no risk" fund raiser can be one of the highest demand performances a magician can do. This is a minimum administration, short term event that can bring in substantial amounts of money for both the school and the magician. A no cost, no risk magic show translates into a two or three-week event that ends in deposit.

This text is a primer to get you into the school shows market. Begin with the high schools and let the referrals lead you in other directions onto new customers.

...
2017 / 3 / 14
$10

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Brian T. Lees
Trade Show Work by Brian T. Lees

Trade and themed shows take place all year long. If you have been to these types of shows you know people usually just stroll the aisle and only walk in when they want to pick up something free (candy), have an interest in the service/product or have questions. Vendors are turning to entertainment to help bring people into their display area.

The magician's job is to catch people's attention and draw them in. As you work with people, staff members will join the conversation. At one point, you pass them to the staff member. Then you move on and work at bringing more people into the vendor's...

2017 / 4 / 4
$10

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Brian T. Lees
The Magic of Credentials by Brian T. Lees

Professionals lead with their credentials, achievements and endorsements. All stand on their skills and talent. But when the decision balances between several magicians the one who gets hired is the one with the strongest credentials. These endorsements validate the magician's performance, and reinforce the strength of their skills profile.

No one wakes up in the morning with a strong file of endorsements. They must be earned, one at a time. And, they will not fall on your doorstep by themselves. This text helps you get started with your credentials file. It will give you a solid foundation...

2017 / 5 / 4
$10

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Brian T. Lees
Hiring an Assistant by Brian T. Lees

Magic performances grown to the point you need an assistant? Is working with an assistant one of your dreams? Want to take your performance up to the next level? There are many things you need to prepare for BEFORE bringing on an assistant.

This text will help you consider ways the assistant will function in performance. It will help identify responsibilities you can assign to her both on and off stage. Beginning with the standard application forms that are available through the office supply store, it suggests additional information that should be included with the application.

Costuming...

2017 / 6 / 3
$10

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PDF

Brian T. Lees
Magicians First Website by Brian T. Lees

There comes a time when all magicians consider a website. With everything involved: web host, domain, design, design tools, purpose of the site, and content one has a lot to think about. No one gets it right the first time. We all end up going back and making adjustments, changes and adding information to our site. But the closer you can get with your initial design and launch the better your results will be. This text will get you pointed in the right direction. It includes purpose, functionality, design strategy and tips on finding a good web host. Everything has to blend. The website design,...

2017 / 7 / 17
$10

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Brian T. Lees
Fundraiser Host Coach by Brian T. Lees

Fundraisers have always been popular. There will always be organizations that need to raise funds. And, there will always be needs out there that fundraisers will be launched for. The success of these events depends on community support, and ticket sales.

When organizations host fundraisers they always reach for the free, and least expensive ways to promote their event. Many of these organizations are very good at their activities and operations. But the reality is that they do not focus their daily operations on event promotions. As a result, they often need help.

This text is a coaching...

2017 / 7 / 29
$10

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Brian T. Lees
Advanced Marketing by Brian T. Lees

Marketing is the key to a magician's success. The amount of work he gets depends on how well he gets his name out. All of us use the common sources: newspaper, Facebook, direct mail, email and others. Many fail because they make their debut in these areas only to drop out and not keep them going.

Even with common sources covered there comes a time when magician's cast their eyes on higher income. At that point, the opinion is such that they must jump into expensive media. Newspapers, radio, television and others sound good. They should. It is a sales person presenting this information in...

2017 / 8 / 14
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