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Theory, Articles & Reviews

Theory is too often neglected. As the saying goes "The most practical thing is a good theory," you should be well grounded in magic's theory. We offer a wide variety of titles from the classics Our Magic, The Art of Magic and Fitzkee's trilogy, to modern articles by some of the most respected and outspoken teachers like Jamy Ian Swiss and Michael Close. You might also want to browse our Marketing category which offers a lot of advice on how to present yourself in a professional manner.

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Hermann Pallme

Entertaining by Magic by Hermann PallmeNot a trick in the ebook, but contains more real information on how to entertain with magic than you can get by reading a hundred others. Gives details so frequently neglected. Invaluable to any magician, for not only must one know how to do tricks, but he must also understand how to make his tricks entertaining.
  • Preface
  • Hermann Pallme
  • Foreword
  • CHAPTER I. History Of Magic
  • CHAPTER II. The Literature Of Magic
  • CHAPTER III. Educational Value Of Magic
  • CHAPTER IV. Magic As A Profession
  • CHAPTER V. The Study And Practice Of Magic
  • CHAPTER VI. Concerning Deportment
  • CHAPTER VII. The Dramatic...
2019 / 9 / 22
$5.00

£3.95
€4.61
C$6.77
AUD$7.50
₹346.00
CN¥34.40
JP¥553.95
R$19.25
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Brian T. Lees

Entertainment Factor by Brian T. LeesTwo magicians do a show. At the end one audience leaves the show walking out like students changing classes at high school. The other comes out excited, talking about some of the "WOW" moments of the show. The difference between the two magicians is the entertainment factor.

You can have the best equipment, do the latest/greatest magic and still fail. The true unit of measure for magicians is the entertainment factor. That factor is controlled entirely by the audience. This text identifies elements that impact the entertainment factor.

  • The Entertainment Factor
  • Entertainment Factor Impacts ...
2016 / 8 / 20
$10.00

£7.90
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₹692.00
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R$38.50
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Brian Miller

For Your Consideration by Brian Miller
"A splendid lecture which delves into the psychology of tricks and the thought behind them." -Central Connecticut Magicians' Association

"Brian elevates our art to a very high standard." -Ken Maynard, S.A.M. Assembly 16

"Very creative and informative." -C. Parker Swan III, Magic Historian

The unexamined routine is not worth performing.

Brian Miller has performed extensively for colleges, high schools, comedy clubs and theaters with his unique integration of stand-up comedy and magic to consistent adoring critical praise. In addition to his packed performing schedule, he currently...

2011 / 2 / 14
$20.00

£15.80
€18.43
C$27.09
AUD$30.00
₹1384.00
CN¥137.60
JP¥2215.78
R$77.00
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Sam Sharpe

Good Conjuring by Sam Sharpe
  • Part One: Good Conjuring
    • The Objects Used
    • Misdirection
    • Construction
    • Characterisation
    • Technical Mastery
    • Dramatic Ability
    • Manner
    • Speed Of Presentation
    • Style
    • Magic-Artist Versus Showman
    • Summary
  • Part Two: Poems In Illusion
    • Catching The Post
    • Card Bubbles
    • Love: The Magician
    • The Two Jewels
    • Reflected Thoughts
    • Citizens Of The World
    • The World’s Pearl
    • Poor Yorick!
    • Alice In Conjureland

1st edition 1936, 40 pages; 1st digital edition 2019, 39 pages.

2019 / 3 / 23
$10.00

£7.90
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Sam Sharpe

Great Magic by Sam SharpeFrom the preface:
When Neo Magic was finished I thought I had said all there was to say on "The Art of the Conjurer"; but before that book was off the press I found myself jotting down fresh observations on this fascinating, though neglected, subject. Magic Artistry is the result, which may be said to supplement Neo Magic.

Many of the ideas put forward herein will be new to most conjurers; and, through being strange, may seem obscure or outlandish; but such an impression will doubtless pass as their meaning is grasped; though this may not be until the book has been carefully studied several times...

2019 / 3 / 23
$12.00

£9.48
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₹830.40
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R$46.20
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Harold Taylor

Harold Taylor: The Angle of a Pro by Harold TaylorTwo hours of practical professional advice from the man who has entertained the Royal Family on several occasions and who for many years was the choice of the world's richest man, Paul Getty, as entertainer. In each volume there is a classic feature trick explained in the fullest detail move by move. Years of performing experience have enabled Harold to perfect each effect to gain maximum effect. Packed with professional advice and including several live show extracts.

Volume 2 opens smartly with the Harold Taylor presentation of the marvelous Stodare Egg effect. Use this and you will be...

2010 / 8 / 21
$14.00

£11.06
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AUD$21.00
₹968.80
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Jeff Hobson

Hobservations on Comedy Clubs by Jeff HobsonThe title might be a bit misleading as most of the advice is applicable to any magician who wants to add comedy to their performance.

If you are serious about mixing magic and comedy you need to read this. It will either make you reconsider your choice or give you a head start and pointers in the right direction.

"If you see one magician this decade, Hobson is it." - Herald Sun Melbourne, Australia

"Hobson closed the show with excellent magic and gales of laughter ... his acting and comedic timing are superb!" - Linking Ring Magazine

"... the audience gave him top applause at finish."...

2009 / 7 / 7
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Gene Anderson

How to be a Part-Time Pro by Gene AndersonGene Anderson shares his international experience and opinion on things ranging from the difference between semi-pro and part-time pro, timing, entertaining. Excellent information on how to improve and get the most out of your act.

This tape contains a first class routine embodying a couple of tricks that blend beautifully into a linked routine...not only practical but devised for maximum impact. The full performing routine for Gene's world famous torn and restored newspaper effect is given. The secret is not revealed as the manuscript can be purchased from most magical dealers but the actual...

2009 / 10 / 21
$12.00

£9.48
€11.06
C$16.25
AUD$18.00
₹830.40
CN¥82.56
JP¥1329.47
R$46.20
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MP3

Van Cleve

How To Win A Magic Contest by Van CleveWritten by a man who has won many magic contests and who has the trophies to prove it! They illustrate this ebook.
  • Introduction
  • Why Enter A Magic Contest
  • How To Win...Before The Contest
  • Deadlines
  • Time Limits
  • Contest Categories
  • Standard of Judging
  • Learn the Situation
  • Plan the Act as a Contest Winner
  • Consider What Works Best in a Contest
  • Rehearse a Winning Act
  • How To Win...During the Contest
  • Make the Most of the Audience
  • Make the Most of the M.C.
  • Make the Most of Your Act
  • Make the Most of the Judges
  • How To Win...After the Contest
  • Win With the Magic Award
  • Win With or Without...
2014 / 5 / 14
$6.95

£5.49
€6.40
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AUD$10.43
₹480.94
CN¥47.82
JP¥769.98
R$26.76
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PDF & EPUB

James B. Findlay

How's Your Library? by James B. FindlayAn authoritative ebook on collecting for collectors. Written by one of the world's foremost collectors. Covers the whole subject of the care and arrangement of the magical library, data on the books themselves, bookplates with pages of examples, plus the Mulholland article on same. Other bits by well known collectors. Highly recommended to all who are building up their magic libraries, no matter how small at present. Preface by John Mulholland.

1st edition 1952 (self); 2nd edition 1958 (Ireland Magic); 1st digital edition, 44 pages.

2014 / 1 / 11
$5.95

£4.70
€5.48
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AUD$8.93
₹411.74
CN¥40.94
JP¥659.19
R$22.91
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Jamy Ian Swiss

Jamy Ian Swiss Book Reviews by Jamy Ian SwissUnless you have been hiding in the basement for the last decade, you know Jamy Ian Swiss has been writing insightful, well written, educational, funny, and opinionated book reviews for Genii magazine. Swiss, soon to begin his ninth year of book criticism, began reviewing books for Genii in June of 1994.

Now you can own the complete collection of book reviews, from 1994 through 2001, in one convenient ebook. In addition to 217 reviews, you’ll receive "A Millennium of Magic Literature," a special, comprehensive feature Swiss wrote for the January 2001 millennium issue of Genii, as well as an introduction...

2005 / 9 / 9
$27.50

£21.72
€25.34
C$37.24
AUD$41.25
₹1903.00
CN¥189.20
JP¥3046.70
R$105.88
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Sam Sharpe

Magic Artistry by Sam SharpeSam Sharpe reprinted three of his books under one title called Magic Artistry.
2019 / 3 / 23
$25.00

£19.74
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₹1730.00
CN¥172.00
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Frances Marshall

Magic Bookman by Frances MarshallIllustrated with nostalgic, rare photographs by Irving Desfor. Not to be read just once, but to keep as a reference ebook in your library.

  • Great Writers Discuss Books, by John Braun
  • Buy Lines, by Jimmy Findlay
  • Quest for Magic Books, by George Jenness
  • The Magician and Comedy, by Bob Orben
  • The Magical Bookie, by S. R. Patrick
  • Calculated Risk, by Dr. Edwin A. Dawes
  • Pleasures of Reviewing Books, by Sid Lorraine
  • Are Magic Books Worthwhile?, by John Mulholland
  • Books About Books, by Robert Lund
  • Magic Catalogues; Exciting Reading, by Dr. Grossman
  • Rarities, by Edgar Heyl
  • Thoughts on Lecture Notes, by Gary Bontjes ...
2014 / 1 / 5
$9.95

£7.86
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₹688.54
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Dariel Fitzkee

Magic by Misdirection by Dariel FitzkeeThis volume, book three in the trilogy, is all about the psychology in magic. Mechanics alone, a sleight or move, are not sufficient to produce a strong magic effect. Dexterity by itself is more like juggling. Only if misdirection, the psychological aspect of deception, is added into the mix, will one be able to create a truly magic experience.

There aren't many good works on misdirection. This is one of the must read ebooks, a classic in the theory of magic. A shorter but modern discussion of misdirection can be read in Pocket Power by Jarle Leirpoll.

  • INTRODUCTION
    • Which is the cart and which is the horse ...
2006 / 8 / 11
$9.00

£7.11
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₹622.80
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Daniel Skahen

Magic by Theory by Daniel SkahenAs the title suggests, this is a pure work about theory, but not old and dusty thoughts, instead a fresh and new look by Daniel Tyler. Certainly you will find topics which are as old as magic, such as 'the merit of gimmicks' and 'misdirection', but you will also find a chapter dealing with 'where to shop', which is up-to-date and includes places on the internet. This chapter alone can save you a multiple of the price of this ebook. Or what about 'getting the girl' or 'how to admire Blaine, but be yourself' - all topics that Daniel discusses. You might be shocked to hear that Daniel is just eighteen...
2005 / 9 / 10
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£5.92
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₹519.00
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R$28.88
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Harry Leat

Magical Cartoons & Interpolations by Harry LeatHarry Leat presents a great selection of cartoons with a magical theme, many of which reveal a universal truth. They will make you think, just as they will make you laugh. Harry also continues his stories from Forty Years in & around Magic.

1st edition, 1927, Harry Leat, London; 95 pages.

  1. Truth
  2. Your Mirror
  3. Introduction
  4. A Good Opening
  5. The First "Palm"
  6. "See the Thread"
  7. Not for Magicians
  8. The Flying Candle
  9. Apparatus and Books
  10. Chemical Magic
  11. New Apparatus
  12. A Great Future
  13. Fakirism
  14. Dreams and Reality
  15. Telepathy
  16. Refined Magic
  17. "Uncle"
  18. Mr. Charles Conyers
  19. Mr. Wilfrid Jonson
  20. The Modern Conjurer
  21. The Good Old Days
  22. Circumstances...
2005 / 9 / 8
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£2.37
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Pavel

Magical Creation by PavelMagical Creation or "How to invent a new trick"

The work consists of three distinctive parts

  • Part ONE renders a brief outline of magical theory. The review details most of the basic effects, major principles and means, complemented by a summary, of elementary props.
  • Part TWO relates to generalities of the history of magical creation, including a survey of some of the most distinguished inventors and outstanding magical feats of the last century.
  • Part THREE deals with the author's approach to magical creation, illustrating practical examples of effects and their solutions.
You will...
2010 / 7 / 9
$15.00

£11.85
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₹1038.00
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R$57.75
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Brian T. Lees

Magician's Journals by Brian T. LeesA primer on when, what, where and why a magician would keep a series of personal journals.
  • Journals
  • Magicians Journal
  • Daily Planners
  • Daily Journal
  • Creative Journal
  • Magic Files
  • Dreams
  • Inspiration
  • Wrapping it Up

1st edition 2016, 25 pages.

2016 / 11 / 11
$10.00

£7.90
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₹692.00
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R$38.50
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Wesley James

Make Me Care by Wesley JamesFrom Wesley James' 1st new lecture in more than 10 Years

Not everyone will immediately recognize the name Wesley James. However, those in the know will. For many years Dr. James has been an underground secret. During his many years as a professional he refused to lecture for magicians or publish the effects he used in his professional performances. Now, Mr. James has largely retired from performing and has begun to lecture for magicians. Make Me Care are the lecture notes from his 2nd lecture series, focused purely on presentation.

Larry Jennings, Ken Krenzel, Jim Patton and Gordon Bruce would agree....

2010 / 10 / 2
$25.00

£19.74
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₹1730.00
CN¥172.00
JP¥2769.73
R$96.25
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Michael Ammar

Making Magic Memorable by Michael AmmarThis audio MP3 is Michael speaking on his theories of how to make your magic more memorable. It contains stories and ideas from his performance experience.
2012 / 6 / 7
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£7.07
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₹619.34
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MP3

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