Brad VanAuken is president and founder of BrandForward, Inc., a brand strategy consultancy with clients throughout the world. Previously, Brad was the vice president of marketing for Element K (now Skillsoft), a leading e-learning company and director of brand management and marketing for Hallmark Cards, Inc. During his tenure as Hallmark’s chief brand advocate, Hallmark rose to 4th in the EquiTrend national quality brand ranking and Hallmark received the Brand Management of the Year award.
Recognized as one of the world’s leading experts on brand management and marketing, Brad is a much sought after speaker and writer. He has been interviewed by ADWEEK, CNN, Entrepreneur magazine, Fox News, HLN, Investor’s Business Daily, NPR and The Bloomberg Money Show. He is an adjunct professor of marketing at RIT’s Saunders College of Business and has been a guest lecturer at many universities including Stanford University, Northwestern University, Rensselaer Polytechnic Institute, University of Rochester, University of Kansas and University of Missouri at Kansas City.
He wrote the best-selling brand book Brand Aid. He authors www.BrandingStrategySource.com, a blog that recently was recognized as a Top 100 Branding Blog by feedspot, a leading RSS reader. In 2008 and 2009, Invesp identified him as one of the top 100 marketers. Brad has a BS degree from Rensselaer Polytechnic Institute and an MBA from Harvard Business School.
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