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Advertising & Promotion

Part of the bigger topic of Marketing, advertising is directly concerned about the message being communicated to potential customers (whether new or returning). Promotions can be a part of the advertising message to provide an added incentive to the customer.

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New in Advertising & PromotionHot ListHot AuthorsBestsellersMost WishedTop Reviews
 
    Are You Brand Dead? The Creativeans BrandBuilder by Yulia Saksen & Judy Tham & Kimming Yap    Scientific Advertising by Claude C. Hopkins    Law & Advertising: A Guide to Current Legal Issues by Dean K. Fueroghne    Audio Branding: Using Sound to Build Your Brand by Laurence Minsky & Colleen Fahey    Narrative Advertising Models and Conceptualization in the Digital Age by Recep Yilmaz    The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power by Joseph Turow    Advertising and Branding: Concepts, Methodologies, Tools, and Applications by Information Reso Management Association    Market Domination for Podcasting: Secrets From the World's Top Podcasters by Seth Greene    Scientific Advertising by De Clau C. Hopkins    A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio by Cynthia Meyers    The 7 Secrets of Creative Radio Advertising by Tony Hertz    A Quick Start Guide to Google AdWords: Get Your Product to the Top of Google and Reach Your Customers by Mark Harnett    Culture as Weapon: The Art of Influence in Everyday Life by Nato Thompson    Business Branding for the Non-Designer: A Simple Guide to Brand Your Business Like a Pro by Chrissy Carpenter    Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation by Damian Ryan    The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand by Craig Simpson & Brian Kurtz    Simplify: How the Best Businesses in the World Succeed by Richard Koch & Greg Lockwood    Epica Book 27: Creative Communications by Epica Awards    Basics Advertising 02: Art Direction by Nik Mahon    The Fundamentals of Branding by Melissa Davis    Basics Advertising 01: Copywriting by Robert Bowdery    The Holiday Makers: Magazines, Advertising, and Mass Tourism in Postwar America by Richard K. Popp    The Holiday Makers: Magazines, Advertising, and Mass Tourism in Postwar America by Richard K. Popp    Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More by Grant Leboff    Ad Law: The Essential Guide to Advertising Law and Regulation by Richard Lindsay    TWIST: How Fresh Perspectives Build Breakthrough Brands by Julie Cottineau    Successful Local Broadcast Sales by Paul Weyland    Customer Acquisition Strategies: Modern Lessons from Ancient Rome's Greatest Entrepreneurs by Robert C. Lerner    Plunkett's Advertising & Branding Industry Almanac 2016 by Jack W. Plunkett    BUILD YOUR TRIBE: The new marketing manifesto for restaurants, bars and caf by Susanne Currid    Strategic Copywriting: How to Create Effective Advertising by Edd Applegate    Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist by Sally Hogshead    How Cool Brands Stay Hot: Branding to Generations Y and Z by Joeri Van Den Bergh & Mattias Behrer    Greenwash: Big Brands and Carbon Scams by Guy Pearse    The Perfect Sales Pro: 10 Key Concepts To Master The Art Of Sales by Dan E. Blaze    Brands with a Conscience: How to Build a Successful and Responsible Brand by Nicholas Ind    Automated Marketing: Monetise Your Sales Funnel by Kylee Ellis    How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often by Ray Edwards    The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Robert W. Bly    Advertising as Culture by Chris Wharton    Handbook of Media Economics, vol 1A by Simon P. Anderson    Planning and Managing Public Relations Campaigns: A Strategic Approach by Anne Gregory    Admen, Mad Men, and the Real World of Advertising: Essential Lessons for Business and Life by Dave Marinaccio    Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success by Elaine Fogel    Strategic Copywriting: How to Create Effective Advertising by Edd Applegate    Limitless: Leadership that Endures by Ajaz Ahmed    SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow by David Amerland    Unbrandable: How to Succeed in the New Brand Space by Adam N. Stone    Affiliate Marketing Success-Step By Step Guide to Make 1000% ROI Using Dirt Cheap or Free Traffic Sources and Top Converting Aff by Mostafa Afshari    Instagram For Beginners: Learn The Basics of Instagram, Get More Likes, Attract New Followers Guide by Joseph Joyner

Products in Advertising & Promotion

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Are You Brand Dead? The Creativeans BrandBuilder

Yulia Saksen & Judy Tham & Kimming Yap

Are You Brand Dead? The Creativeans BrandBuilder by Yulia Saksen & Judy Tham & Kimming Yap

Branding always seems to be shrouded with mystery. What is branding? How do we brand anything? Why can

2017 / 4 / 6
$8.99

£7.12
€8.17
Ca$12.34
Au$12.33
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Scientific Advertising

Claude C. Hopkins

Scientific Advertising by Claude C. Hopkins

Scientific Advertising by Claude C. Hopkins

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today.

2017 / 3 / 27
$3.99

£3.16
€3.63
Ca$5.48
Au$5.47
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Law & Advertising: A Guide to Current Legal Issues

Dean K. Fueroghne

Law & Advertising: A Guide to Current Legal Issues by Dean K. FueroghneIn this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection.
2017 / 3 / 26
$94.99

£75.25
€86.33
Ca$130.41
Au$130.23
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Audio Branding: Using Sound to Build Your Brand

Laurence Minsky & Colleen Fahey

Audio Branding: Using Sound to Build Your Brand by Laurence Minsky & Colleen FaheyAudio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality.
2017 / 3 / 24
$29.95

£23.73
€27.22
Ca$41.12
Au$41.06
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Narrative Advertising Models and Conceptualization in the Digital Age

Recep Yilmaz

Narrative Advertising Models and Conceptualization in the Digital Age by Recep YilmazThe ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics,...
2017 / 3 / 22
$205.00

£162.41
€186.31
Ca$281.45
Au$281.05
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The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

Joseph Turow

The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power by Joseph TurowA revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you

By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores,...

2017 / 3 / 7
$30.00

£23.77
€27.26
Ca$41.19
Au$41.13
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Advertising and Branding: Concepts, Methodologies, Tools, and Applications

Information Reso Management Association

Advertising and Branding: Concepts, Methodologies, Tools, and Applications by Information Reso Management AssociationEffective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity,...
2017 / 3 / 5
$1,800.00

£1426.02
€1635.88
Ca$2471.26
Au$2467.76
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Market Domination for Podcasting: Secrets From the World's Top Podcasters

Seth Greene

Market Domination for Podcasting: Secrets From the World's Top Podcasters by Seth Greene23 of the top podcasters and marketing minds in the world today share their secrets to growing your business.
2017 / 2 / 27
$9.99

£7.91
€9.08
Ca$13.72
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Scientific Advertising

De Clau C. Hopkins

Scientific Advertising by De Clau C. HopkinsThe time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with...
2017 / 2 / 20
$0.99

£0.78
€0.90
Ca$1.36
Au$1.36
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A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Cynthia Meyers

A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio by Cynthia MeyersDescribes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. Views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries. Examines the intersection of commerce and culture in American mass media.
2017 / 2 / 9
$24.99

£19.80
€22.71
Ca$34.31
Au$34.26
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The 7 Secrets of Creative Radio Advertising

Tony Hertz

The 7 Secrets of Creative Radio Advertising by Tony Hertz

Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40 years' beyond-all reason passion for radio advertising. Including links to 25 of the best radio spots you've ever heard.

Because in today's visual/digital /online/mobile/social media/branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And Tony Hertz is uniquely qualified to give it the creative attention it deserves. Because whatever your role in the advertising process, the...

2017 / 2 / 9
$6.99

£5.54
€6.35
Ca$9.60
Au$9.58
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A Quick Start Guide to Google AdWords: Get Your Product to the Top of Google and Reach Your Customers

Mark Harnett

A Quick Start Guide to Google AdWords: Get Your Product to the Top of Google and Reach Your Customers by Mark HarnettA Quick Start Guide to Google Adwords outlines the background to google, reveals the secret behind pay per click advertising and what sells online and gives vital tips on how to create a great campaign.
2017 / 2 / 3
$14.95

£11.84
€13.59
Ca$20.53
Au$20.50
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Culture as Weapon: The Art of Influence in Everyday Life

Nato Thompson

Culture as Weapon: The Art of Influence in Everyday Life by Nato ThompsonOne of the country's leading activist curators explores how corporations and governments have used art and culture to mystify and manipulate us.

The production of culture was once the domain of artists, but beginning in the early 1900s, the emerging fields of public relations, advertising and marketing transformed the way the powerful communicate with the rest of us. A century later, the tools are more sophisticated than ever, the onslaught more relentless.

In Culture as Weapon, acclaimed curator and critic Nato Thompson reveals how institutions use art and culture to ensure profits and constrain...

2017 / 1 / 12
$12.99

£10.29
€11.81
Ca$17.83
Au$17.81
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Business Branding for the Non-Designer: A Simple Guide to Brand Your Business Like a Pro

Chrissy Carpenter

Business Branding for the Non-Designer: A Simple Guide to Brand Your Business Like a Pro by Chrissy Carpenter

TAKE CONTROL OF YOUR BRAND

Think you need a large budget and a giant marketing firm to brand your business? Not so fast.

This guide breaks branding down into easy-to-understand, easy-to-execute steps, giving non-designers everything they need to create winning brands and successful business marketing. In this book you

2016 / 11 / 23
$4.99

£3.95
€4.54
Ca$6.85
Au$6.84
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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Damian Ryan

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation by Damian RyanHarness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.
2016 / 11 / 1
$29.95

£23.73
€27.22
Ca$41.12
Au$41.06
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The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand

Craig Simpson & Brian Kurtz

The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand by Craig Simpson & Brian KurtzDistilling the wisdom of the world
2016 / 10 / 13
$21.99

£17.42
€19.98
Ca$30.19
Au$30.15
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Simplify: How the Best Businesses in the World Succeed

Richard Koch & Greg Lockwood

Simplify: How the Best Businesses in the World Succeed by Richard Koch & Greg LockwoodAre you ready to become the next market leader?

Investor and successful entrepreneur Richard Koch and venture capitalist Greg Lockwood have spent years researching what makes successful companies—such as IKEA, Apple, Uber, and Airbnb—achieve game-changing who status. The answer is simple: They Simplify.

Take Your Business from Startup to Game Changer. Start simplifying today.

2016 / 10 / 12
$24.99

£19.80
€22.71
Ca$34.31
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Epica Book 27: Creative Communications

Epica Awards

Epica Book 27: Creative Communications by Epica AwardsThe aim of the Epica Awards is to reward outstanding creativity in communication disciplines and to help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders.

Epica Book 27: Creative Communications is a lasting record of the 2013 Epica Awards and a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends. Epica Book 27 includes an introduction by Masako Okamura, the award-winning creative director from Japan's Dentsu, who recently...
2016 / 10 / 10
$45.99

£36.43
€41.80
Ca$63.14
Au$63.05
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Basics Advertising 02: Art Direction

Nik Mahon

Basics Advertising 02: Art Direction by Nik MahonArt Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.

The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
2016 / 10 / 9
$19.99

£15.84
€18.17
Ca$27.44
Au$27.41
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The Fundamentals of Branding

Melissa Davis

The Fundamentals of Branding by Melissa DavisBranding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.

It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.
2016 / 10 / 9
$26.99

£21.38
€24.53
Ca$37.06
Au$37.00
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05/29/2017
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