Advertising & PromotionDownload catalog PDF for this category. |
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6 Steps to Free Publicity
Much has changed since the first edition of this book appeared in 1994. The Internet, which then consisted primarily of e-mail, was still the province of techies, college professors, and adventurous businesspeople. Although I had an e-mail account from ...more |
Marcia Yudkin |
2009-12-08 |
$9.99 |
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Adland
"Othmer uses his often hilarious experiences to discuss the stress-fueled environment advertising springs from, how its message is targeted to consumers, and how branding can actually be a good thing ... [His] engaging dissection of advertising gives consumers ...more |
James P. Othmer |
2009-09-20 |
$26.95 |
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Ads to Icons: How Advertising Succeeds in a Multimedia Age
The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their ...more |
Paul Springer |
2010-01-22 |
$29.95 |
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Ads to Icons: How Advertising Succeeds in a Multimedia Age
Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at customers. ...more |
Paul Springer |
2010-03-05 |
$47.50 |
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Advertising For Dummies
New info on buzz, publicity, and word-of-mouth advertising The fun and easy way(r) to create effective ads and increase your profits Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating |
Gary Dahl |
2009-12-08 |
$21.99 |
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Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond
Affiliate Millions For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basis. Today, with even more online opportunities available than ever before, you can achieve a level of |
Anthony Borelli &
Greg Holden |
2010-02-15 |
$24.95 |
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Always On: Advertising, Marketing, and Media in an Era of Consumer Control
The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in marketing, advertising and media--if they get their |
Christopher Vollmer |
2010-02-16 |
$17.95 |
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Creating Passion Brands: Getting to the Heart of Branding
Brands are at a crossroads. Today's marketers face flat growth, regulated markets, rapacious retailers and cynical consumers. And yet some brands rise above the issues to ignite passionate advocacy in consumers and employees alike. These are the brands ...more |
Helen Edwards &
Derek Day |
2010-01-22 |
$27.50 |
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It |
Adam Morgan |
2009-04-27 |
$29.95 |
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Economet Models Market Aeco16h, Volume 16
In the 16th Edition of "Advances in Econometrics", we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. ...more |
P. H. Franses |
2009-06-26 |
$114.00 |
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Fresh Air: Marketing Gurus on Radio
The radio industry is on a collision course with its future. What's the best way to market our stations - and the industry itself as new opportunities and challenges swirl around us? Those are the questions posed to many of America's top marketing gurus |
Mark Ramsey |
2008-10-04 |
$6.00 |
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From Brand Vision to Brand Evaluation
...more |
Leslie de Chernatony |
2009-09-14 |
$39.95 |
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Introduction to Internet Marketing Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs
This book explains fundamentals of Internet marketing programs and the options available to business leaders and marketing managers. You will learn the basic operation, options and successful techniques for email marketing, banner advertising, affiliate ...more |
Lawrence Harte |
2010-02-05 |
$16.99 |
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Introduction to Mobile Advertising, How to Setup, Create and Manage Ads for Mobile Telephones
This book explains how to setup and manage mobile advertising marketing programs. Mobile advertising is the communication of messages or media content to one or more potential customers who use mobile devices. According to strategy analytics, the mobile ...more |
Lawrence Harte |
2010-01-25 |
$16.99 |
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Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must ...more |
Janice Gow Pettey |
2010-02-09 |
$29.95 |
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Marketing Metrics: 50+ Metrics Every Executive Should Master
Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The |
Paul W. Farris &
Neil T. Bendle &
Phillip E. Pfeifer |
2009-11-14 |
$31.99 |
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Max-E-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition
Unlock the fundamentals of marketing success in the digital economy with two of the world's leading e-business visionaries.
In 1987, marketing genius Stan Rapp introduced the business world to the concept of one-to-one marketing with his international ...more |
Stan Rapp |
2008-09-21 |
$24.95 |
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Philosophy of Branding: Great Philosophers Think Brands
In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of 16 of the world's greatest Western thinkers, including Plato, Aristotle, Descartes, Hume, Kant and Nietzsche, to reveal what they might say about ...more |
Thom Braun |
2010-03-05 |
$14.95 |
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Practice of Advertising
The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the ...more |
Adrian MacKay |
2009-06-24 |
$48.95 |
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Pun-ch Lines!
Reap rewards in business with Pun-ch Lines! Inspirational ideas for eye-catching headlines, sales and promotional literature, advertising slogans, logos, captions - even ideas for comedians. Transport your leisure time to treasure time, winning cars and ...more |
Lynne Suzanne &
Dee Tracy |
2009-11-30 |
$20.00 |
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