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Consumer Behavior

Critical to advertising and selling is the understanding of consumer behavior. You need to understand how and why consumers make their choices. This also means understanding what the consumer wants.

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New in Consumer BehaviorHot ListHot AuthorsBestsellersMost WishedTop Reviews
 
    Co-Create: How Your Business Will Profit from Innovative and Strategic Collaboration by David Nour    Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques by Steven Struhl    The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wis by Tara-Nicholle Nelson    NeuroAuthority: How to Create Authority Positioning in the Subconscious and be Remembered by Brian Ainsley Horn    The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power by Joseph Turow    Proceedings of the Conference on Consumption and Saving, Volumes 1 and 2 by Irwin Friend    Consumer Redressal System and Consumer Protection in India: An Inter-disciplinary Study of Issues, Challenges and Opportunities by MC Paul    World on the Move: Consumption Patterns in a More Equal Global Economy by Paulo Mauro & Tomas Hellebrandt    Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight by Thomas A. Stewart & Patricia O'Connell    Pogue's Basics: Money: Essential Tips and Shortcuts (That No One Bothers to Tell You) About Beating the System by David Pogue    Basics Marketing 01: Consumer Behaviour by Hayden Noel    Color For Profit by Louis Cheskin    Why People Buy: Motivation Research and Its Successful Application by Louis Cheskin    Situating Child Consumption: Rethinking Values and Notions of Children, Childhood and Consumption by Anna Sparrman    Customer Experience Branding: Driving Engagement Through Surprise and Innovation by Thomas Gad    Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations by Jony Haryanto & Luiz Moutinho    Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement by Norazah Mohd Suki    Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy by G    Consumer: A King of Market Economy by Ashish Kumar Shukla    Handbook of Research on Consumerism and Buying Behavior in Developing Nations by Ayantunji Gbadamosi    Summary of Predictably Irrational: by Dan Ariely | Includes Analysis by Instaread Summaries    Summary of Hooked: by Nir Eyal with Ryan Hoover | Includes Analysis by Instaread Summaries    The Moral Economy: Why Good Incentives Are No Substitute for Good Citizens by Samuel Bowles    A Joosr Guide to... Predictably Irrational by Dan Ariely: The Hidden Forces that Shape Our Decisions by Joosr    Catching the Chameleon: The Everyday Mistakes Retailers Make by Lynn Allison    Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector by Upendra Singh Panwar    The No-Nonsense Guide to Degrowth and Sustainability by Wayne Ellwood    Race and Retail: Consumption across the Color Line by Mia Bay    The Disney Way, 3E: Harnessing the Management Secrets of Disney in Your Company by Bill Capodagli & Lynn Jackson    Txt Me: Your Phone Has Changed Your Life. Let's Talk about It. by B. Bonin Bough    Empire of Things: How We Became a World of Consumers, from the Fifteenth Century to the Twenty-First by Frank Trentmann    Why Should I Choose You (In Seven Words or Less)? by Ian Chamandy & Ken Aber    Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer    Small Data: The Tiny Clues That Uncover Huge Trends by Martin Lindstrom    The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results by Bob Nease    Consumer Behaviour by Vishwajeet Prasad    Human Relations Protocol by Susan Louise Peterson    Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research by Darren Bridger    The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior by Shlomo Benartzi    We Are All Weird: The Rise of Tribes and the End of Normal by Seth Godin    Finders & Keepers: How the World's Most Powerful Customer is Changing Everything by Schlyecher Rob    Misbehaving: The Making of Behavioral Economics by Richard H. Thaler    The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine's Computer Age by Robert Wachter    Cool: How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World by Steven Quartz & Anette Asp    Dragnet Nation: A Quest for Privacy, Security, and Freedom in a World of Relentless Surveillance by Julia Angwin    Living Large: From SUVs to Double Ds - -Why Going Bigger Isn't Going Better by Sarah Z. Wexler    Everything Is Miscellaneous: The Power of the New Digital Disorder by David Weinberger    You Are What You Choose: The Habits of Mind That Really Determine How We Make Decisions by Scott de Marchi & James T. Hamilton    Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands by Carolina Rogoll    Hooked:how To Build Habit-forming Products by Nir Eyal

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Co-Create: How Your Business Will Profit from Innovative and Strategic Collaboration

David Nour

Co-Create: How Your Business Will Profit from Innovative and Strategic Collaboration by David Nour

What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you?
Most important . . . is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort? That's the provocative and ultimately earthshaking question David Nour poses. He argues that co-creation...

2017 / 4 / 17
$19.59

£15.52
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Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques

Steven Struhl

Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques by Steven StruhlThe goal of Artificial Intelligence Marketing and Predicting Consumer Choice is to explain and contrast the widely differing approaches to predictive analytics and predicting consumer choice, in practical terms that are grounded in business reality.
2017 / 4 / 4
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The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wis

Tara-Nicholle Nelson

The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wis by Tara-Nicholle NelsonThe Transformational Consumer
2017 / 3 / 31
$26.95

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NeuroAuthority: How to Create Authority Positioning in the Subconscious and be Remembered

Brian Ainsley Horn

NeuroAuthority: How to Create Authority Positioning in the Subconscious and be Remembered by Brian Ainsley Horn

What is “NeuroAuthority” anyway? At a high level, it

2017 / 3 / 9
$2.99

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The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

Joseph Turow

The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power by Joseph TurowA revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you

By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores,...

2017 / 3 / 7
$30.00

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Proceedings of the Conference on Consumption and Saving, Volumes 1 and 2

Irwin Friend

Proceedings of the Conference on Consumption and Saving, Volumes 1 and 2 by Irwin FriendThese two volumes, bound together, represent the papers, comments, and rejoinders presented at the Conference on Consumption and Saving held 30-31 March 1959 at the Wharton School of Finance and Commerce at the University of Pennsylvania. The first volume is devoted to an analysis of consumption behavior with a primary focus of attention on the determinants of the major categories of consumption. The second volume is devoted to an analysis of saving behavior.
2017 / 3 / 4
$89.95

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Consumer Redressal System and Consumer Protection in India: An Inter-disciplinary Study of Issues, Challenges and Opportunities

MC Paul

Consumer Redressal System and Consumer Protection in India: An Inter-disciplinary Study of Issues, Challenges and Opportunities by MC PaulThe book edited by Prof. Paul has insightful analysis of the present existing scenario of Consumer Disputes Redressal Fora and uncovering who e gamut of i s sues and challenges that has been crept in under various circumstances over the years while delivering the consumer justice in our country established under the benevolent Consumer Protect i on Act , 1986. I t al so provides us pragmatic and effective remedy , and other complimentary arm to tackle the ever rising market menace of market injustice as well as to strengthen the unique quasi-judicial Fora which are supposed to protect the interests...
2017 / 3 / 2
$64.99

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World on the Move: Consumption Patterns in a More Equal Global Economy

Paulo Mauro & Tomas Hellebrandt

World on the Move: Consumption Patterns in a More Equal Global Economy by Paulo Mauro & Tomas HellebrandtThe world is poised on the threshold of economic changes that will reduce the income gap between the rich and poor on a global scale while reshaping patterns of consumption. Rapid economic growth in emerging-market economies is projected to enable consumers worldwide to spend proportionately less on food and more on transportation, goods, and services, which will in turn strain the global infrastructure and accelerate climate change. The largest gains will be made in poorer parts of the world, chiefly sub-Saharan Africa and India, followed by China and the advanced economies. In this new study,...
2017 / 2 / 26
$19.99

£15.84
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Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight

Thomas A. Stewart & Patricia O'Connell

Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight by Thomas A. Stewart & Patricia O'Connell

In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn

2016 / 12 / 3
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Pogue's Basics: Money: Essential Tips and Shortcuts (That No One Bothers to Tell You) About Beating the System

David Pogue

Pogue's Basics: Money: Essential Tips and Shortcuts (That No One Bothers to Tell You) About Beating the System by David Pogue

Want to know where you can buy $100 iTunes gift cards for $85?
Did you know you can pay your taxes by using a cash-back credit card?
Why are you still paying $235 a year to rent your cable box?

You're leaving money on the table every day, with every transaction you make: changing your oil, withdrawing ATM cash, booking flights, buying insurance, shopping for clothes, squirting toothpaste. But in Pogue's Basics: Money, the third book of this New York Times bestselling series, David Pogue proves that information is money. Each of his 150 simple tips and tricks includes a ballpark estimate of the...

2016 / 11 / 2
$13.99

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Basics Marketing 01: Consumer Behaviour

Hayden Noel

Basics Marketing 01: Consumer Behaviour by Hayden NoelBasics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour. It explores the different ways in which consumers around the world respond to marketing strategies, examining the interpretation of new stimuli using existing knowledge, and how both new and remembered knowledge combine to influence purchasing behaviour.

Finally, there is a detailed examination of the influence of ethnicity, religion, class, age and gender on consumers' actions and the importance of understanding the challenges and diversity...
2016 / 10 / 9
$17.99

£14.25
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Color For Profit

Louis Cheskin

Color For Profit by Louis CheskinOriginally published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design.
2016 / 10 / 5
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Why People Buy: Motivation Research and Its Successful Application

Louis Cheskin

Why People Buy: Motivation Research and Its Successful Application by Louis CheskinIn this 1959 classic, Louis Cheskin presents his insights into human motivation as expressed in purchasing decisions.
2016 / 10 / 5
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Situating Child Consumption: Rethinking Values and Notions of Children, Childhood and Consumption

Anna Sparrman

Situating Child Consumption: Rethinking Values and Notions of Children, Childhood and Consumption by Anna SparrmanProviding extensive examples of the conditions of children
2016 / 9 / 24
$40.99

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Customer Experience Branding: Driving Engagement Through Surprise and Innovation

Thomas Gad

Customer Experience Branding: Driving Engagement Through Surprise and Innovation by Thomas GadA game-changing account of how to retain an element of surprise in branding strategy to skilfully manage consumer perceptions from the bestselling author of "4-D Branding" and "Managing Brand Me".
2016 / 9 / 12
$29.95

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Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations

Jony Haryanto & Luiz Moutinho

Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations by Jony Haryanto & Luiz MoutinhoTo gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference...
2016 / 9 / 3
$165.00

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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

Norazah Mohd Suki

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement by Norazah Mohd SukiConsumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the...
2016 / 7 / 29
$230.00

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Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

G

Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy by GAs the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction...
2016 / 7 / 15
$330.00

£261.44
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Consumer: A King of Market Economy

Ashish Kumar Shukla

Consumer: A King of Market Economy by Ashish Kumar ShuklaHuman needs are endless. Market is influenced by consumer choice and business activities revolve round consumers. Consumers do not revolve round the market. It was towards the end of 20th Century that more and more goods started coming in the market in closed or sealed packet's, boxes containers etc. the contents of which could not be externally examined and there was likelihood of consumers being deceived and explored by unscrupulous manufacturers and sellers. Therefore, in order to counter these problems and safeguard interests of consumers, there was need for adequate consumer protection...
2016 / 7 / 1
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Handbook of Research on Consumerism and Buying Behavior in Developing Nations

Ayantunji Gbadamosi

Handbook of Research on Consumerism and Buying Behavior in Developing Nations by Ayantunji GbadamosiHaving a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing...
2016 / 6 / 4
$235.00

£186.17
€213.57
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05/29/2017
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