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BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest
18 easy ways to ensure consumers choose your product over the competition'sThe world of consumer business is always hit hardest during a recession. But that doesn't mean you can't still drive sales and growth for your own organization. All it takes to ...more |
Marshal Cohen |
2010-02-04 |
$24.95 |
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? ...more |
Gene Pressman &
Noah Kerner |
2010-02-17 |
$24.00 |
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Cheap: The High Cost of Discount Culture
An Atlantic correspondent uncovers the true cost - in economic, political, and psychic terms - of our penchant for making and buying things as cheaply as possible From the shuttered factories of the rust belt to the look-alike strip malls of the sun |
Ellen Ruppel Shell |
2009-08-21 |
$25.95 |
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Click
What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating ...more |
Bill Tancer |
2009-05-22 |
$19.95 |
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Collections Made Easy: Fast, Efficient, Proven Techniques to Get Cash From Your Customers
Collections Made Easy was written to help businesses like yours stay in business and gain control of their receivables. It helps you overcome your reluctance to make collection calls and keep better track of who pays when. The book begins by explaining ...more |
Carol S. Frischer |
2009-12-08 |
$9.99 |
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Consumer Behavior For Dummies
Get into the minds of consumers and increase your revenue! Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior. It also shows |
Laura Lake |
2009-04-29 |
$21.99 |
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Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail
Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these |
Kit Yarrow |
2009-08-21 |
$24.95 |
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Grown Up Digital: How the Net Generation is Changing YOUR World HC
The Net Generation Has Arrived.
Are you ready for it? Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, |
Don Tapscott |
2009-05-15 |
$27.95 |
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Harnessing Customers - How to Increase Impulse Shopping in Supermarkets
"In this work, Zeeshan sets out to study the herding effect in supermarket and retail-store settings and the effect of technology to herding. He explores the possibility that an alternative sales model can be used to influence customer impulse purchasing ...more |
Zeeshan-ul-hassan Usmani |
2010-01-20 |
$6.00 |
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How Customers Like to Buy
Why is it that some customers buy from us and others do not? If a sale does not occur, the problem lies either with the seller or the buyer. Knowing about the buyer is vital. This book examines the gap between those who could buy and those who actually ...more |
Steve Deery |
2010-01-12 |
$19.95 |
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How We Got Here
Ongoing coverage for an ongoing crisis. The Complete Idiot's Guide to the Financial Crisis is being written this very moment as the crisis continues to unfold. Part One in this ongoing series, How We Got Here, is available to you now exclusively in ...more |
Tom Gorman |
2009-03-28 |
$4.99 |
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Leadership Vs.Management
Three core skills for an organization's success are leadership, management, and teamwork. The purpose of this program is to help leaders examine the fundamental differences between the skills of leadership and management. Leadership is a philosophy, while ...more |
William A. Howatt |
2010-02-22 |
$9.95 |
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Rengen: The Rise of the Cultural Consumer - and What It Means to Your Business
The good news: America is on the brink of a new renaissance. The bad news: Many companies, the media, and even the general population still see America as an intellectual and cultural wasteland defined by reality television and fast food. In this groundbreaking |
Patricia Martin |
2009-05-10 |
$19.95 |
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Reset
Kurt Andersen is author of Heyday and Turn of the Century, and frequently writes for New York and Vanity Fair. He is host and co-creator of the Peabody Award-winning public radio program Studio 360. In 2006, he founded Very Short List, an e-mail ...more |
Kurt Andersen |
2009-07-26 |
$15.00 |
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Spent
A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spending Evolutionary psychology?the compelling science of human nature?has clarified the prehistoric origins of human behavior and influenced many fields ...more |
Geoffrey Miller |
2009-05-01 |
$26.95 |
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The Economic Naturalist's Field Guide Common Sense: Common Sense Principles for Troubled Times
...more |
Robert H. Frank |
2010-02-16 |
$26.00 |
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The Leisure Economy: How Changing Demographics, Economics, and Generational Attitudes Will Reshape Our Lives and Our Industries
"What will it mean when a society used to being time-crunched finds it is awash in leisure time-and how will that affect the economy?" {For years we have been living in a time-crunch economy. You can see evidence of it wherever you look. Commuters start |
Linda Nazareth |
2010-02-16 |
$29.95 |
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The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers
'The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is in the business of delighting and fascinating ...more |
Eric Clark |
2009-12-01 |
$26.00 |
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What Americans Really Want⿦Really
No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals ...more |
Frank I. Luntz |
2009-09-20 |
$18.99 |
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Which Side of Your Brain Am I Talking To?
It is now widely accepted that the right side of the brain is "in charge" of such things as expressing emotions, while logical thinking takes place in the left side of the brain. In this ebook, internationally known author Boye Lafayette De Mente presents ...more |
Boye Lafayette De Mente |
2009-02-06 |
$9.95 |
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