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140 Characters: A Style Guide for the Short Form
Make the most of your messages on Twitter, Facebook, and other social networking sites The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing |
Dom Sagolla |
2009-12-08 |
$17.95 |
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2011: Trendspotting for the Next Decade
A better time for your business starts in the next decade. Are you ready? In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As |
Richard Laermer |
2010-02-16 |
$25.95 |
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31 Simple Rules for Protecting Your IRAs and 401(k)s
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. A quick, indispensable checklist for better retirement decision-making and financial planning—and a more |
Steve Weisman |
2010-03-09 |
$1.99 |
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A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that ...more |
Scott Bedbury &
Stephen Fenichell |
2010-01-15 |
$15.00 |
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A Perfect Press Release - or Not?
This step-by-step guide to writing and distributing press releases covers this topic from the perspective of companies seeking publicity, PR consultants, journalists and editors. Aspects covered include: - Why 95% of press releases end up in the bin
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Coetzer Jennigay |
2009-03-27 |
$4.00 |
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Accidental Branding: How Ordinary People Build Extraordinary Brands
Praise for Accidental Branding "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!"
--Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Savvy Gal's Guide |
Alden Cass |
2010-02-09 |
$24.95 |
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Advances in Photochemistry (Advances in Photochemistry #26)
Make the most of your messages on Twitter, Facebook, and other social networking sites The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing |
David H. Volman |
2010-01-14 |
$440.00 |
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Advances in Photochemistry (Advances in Photochemistry #38)
Make the most of your messages on Twitter, Facebook, and other social networking sites The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing |
Douglas C. Neckers |
2010-03-11 |
$250.00 |
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All Marketers are Liars (with a New Preface)
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe ...more |
Seth Godin |
2010-01-16 |
$23.95 |
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All You Need is a Good Idea! How to Create Marketing Messages that Actually Get Results
Jay Heyman's All You Need Is a Good Idea! shows small business owners, entrepreneurs, and marketers how to create strong marketing and advertising ideas that increase sales dramatically without having to invent new products, increase sales forces, or ...more |
Jay Kybett Heyman |
2010-02-22 |
$24.95 |
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Are We There Yet? Diary of a Project Manager
As project management techniques become ubiquitous in the workplace, more and more people find themselves challenged by bureaucracy, unruly team members, and irrational customers. This compelling (and sometimes humorous) book follows the day-to-day trials ...more |
Donald A. Pillittere |
2009-08-21 |
$12.95 |
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Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site: 52 Fast and Easy Search
Google Your Way to the Top of Your Industry!It's great to have a punchy Web site, but if you aren'toptimizing your search-engine presence, you're just anothercompany lost in cyberspace.
With Be #1 on Google, you can instantly put your companyin the top |
Jon Smith |
2009-12-08 |
$16.95 |
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Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals
Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in ...more |
Adrian Ryans |
2009-09-20 |
$34.95 |
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Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise |
Eric G. Olson PhD |
2009-07-03 |
$29.99 |
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Big Ideas for Small Retailers
If you run a small retail store or business then this is for you. The book will be a source of inspiration to retailers - particularly those in small to medium sized outfits - as it offers a number of quick-fix ideas combined with some genuine money-saving ...more |
John Castell |
2010-01-12 |
$24.95 |
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Book Marketing Basics - The New Model For Promoting Your Book
~~~~~The New Model for Promoting Your Book~~~~~ Book marketing has changed forever. The new model for promoting your book uses the timeless fundamentals of book marketing and combines them with the almost limitless networking technologies of the internet. ...more |
Rodney, N. Charles |
2010-03-06 |
$7.95 |
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Book Publishing & Target Marketing
Learning the basic principles and fundamentals of publishing and marketing from awarded publishing and marketing guru, Steven Lawrence Hill Sr., a recommended teacher of WizIQ. Whether new or veteran author, both will become well educated in a wealth of ...more |
Sr. Steven Lawrence Hill |
2010-01-29 |
$3.00 |
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Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to embrace all media. Citing examples from film, music videos, and computer games, the author explains the history and development of product placement, ...more |
Jean-Marc Lehu |
2010-01-22 |
$35.00 |
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Branded Male: Marketing to Men
The male consumer market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a facial product, compared to 21% in 2001. By 2015 the figure will have risen ...more |
Mark Tungate |
2010-02-22 |
$39.95 |
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Changing the Channel: 12 Easy Ways to Make Millions for Your Business
An all-encompassing guide to creating, maintaining, and profiting from multi-channel marketing campaigns that accelerate your business growth Given the multitude of avenues that a business owner or marketer can use to access today's customers, the days |
Michael Masterson &
MaryEllen Tribby |
2008-12-27 |
$24.95 |
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