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Marketing

Marketing usually refers to the way a business lets customers know about their products and services. It also refers to managing customer relationships in general.

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    No Brag Just Fact: The Subtle Art of Self Marketing by Peter K. Young    Are You Brand Dead? The Creativeans BrandBuilder by Yulia Saksen & Judy Tham & Kimming Yap    Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions by Rich Leigh    Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques by Steven Struhl    The SEO Battlefield: Winning Strategies for Search Marketing Programs by Anne Ahola Ward    Superfandom: How Our Obsessions are Changing What We Buy and Who We Are by Zoe Fraade-Blanar & Aaron M. Glazer    Tandem Leadership: How Your #2 Can Make You #1 by Gina Catalano    The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wis by Tara-Nicholle Nelson    Behind the Cover: A Ghostwriter's Guide to Authoring Your Own Business Book by Karen Rowe    Strategic Marketing Management and Tactics in the Service Industry by Tulika Sood    How to Create a Trade Mark, Protect it and Build your Brand: Liam Birkett by Liam M. Birkett    Jumpstart Your Platform: A Beginners Guide to Finding Your Audience Through Social Media by La Counte Scott    Law & Advertising: A Guide to Current Legal Issues by Dean K. Fueroghne    A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts by Bev Burgess & Dave Munn    Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible by Gregory V. Diehl    Audio Branding: Using Sound to Build Your Brand by Laurence Minsky & Colleen Fahey    Brand Is Destiny: The Ultimate Bottom Line by Marc H. Rudov    Identity Crisis: Health Care Branding's Hidden Problems and Proven Strategies to Solve Them by Vince Parry    Online or Flatline: The Small Business Owner's Guide to Digital Marketing by Choat Nick    Secret Sauce: How to Pack Your Messages with Persuasive Punch by Harry Mills    Agile PR: Expert Messaging in a Hyper-Connected, Always-On World by Marian Salzman & The Team At Havas Pr    Green Marketing and Environmental Responsibility in Modern Corporations by Thangasamy Esakki    Socio-Economic Perspectives on Consumer Engagement and Buying Behavior by Hans Ruediger Kaufmann    Building Digital Culture: A Practical Guide to Successful Digital Transformation by Daniel Rowles & Thomas Brown    Creativity and Data Marketing: A Practical Guide to Data Innovation by Becky Wang    Advertising and Branding: Concepts, Methodologies, Tools, and Applications by Information Reso Management Association    Promotional Strategies and New Service Opportunities in Emerging Economies by Vipin Nadda    Value-based Marketing Strategy: Pricing and Costs for Relationship Marketing by Santiago Lopez    The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right) by Jeetendr Sehdev    In Your Creative Element: The Formula for Creative Success in Business by Claire Bridges    Market Domination for Podcasting: Secrets From the World's Top Podcasters by Seth Greene    Colour Psychology Today by June Mcleod    Scientific Advertising by De Clau C. Hopkins    Not Just Numbers: Rediscovering the Promise and Power of Marketing Research by Lawrence D. Gibson    How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing by Stu Heinecke    A Quick Start Guide to Mobile Marketing: Create a Dynamic Campaign and Improve Your Competitive Advantage by Neil Richardson    A Quick Start Guide to Google AdWords: Get Your Product to the Top of Google and Reach Your Customers by Mark Harnett    Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight by Thomas A. Stewart & Patricia O'Connell    Business Branding for the Non-Designer: A Simple Guide to Brand Your Business Like a Pro by Chrissy Carpenter    Strategic Uses of Social Media for Improved Customer Retention by Wafaa Al-Rabayah    64 Shots: Leadership in a Crazy World by Kevin Roberts    Brand You: Turn Your Unique Talents into a Winning Formula by John Purkiss & David Royston-Lee    The Ten Principles Behind Great Customer Experiences by Matt Watkinson    How to Double Your Sales: The ultimate masterclass in how to sell anything to anyone by Bruce King    Branding with Brains: The science of getting customers to choose your company by Tjaco Walvis    Why Should Anyone Buy from You? Earn customer trust to drive business success by Justin Basini    How to sell with NLP: The Powerful Way to Guarantee Your Sales Success by Pat Hutchinson    Double Your Business: How to break through the barriers to higher growth, turnover and profit by Lee Duncan    Recommended: How to sell through networking and referrals by Andy Lopata    Smarter Selling: How to grow sales by building trusted relationships by David Lambert & Keith Dugdale

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No Brag Just Fact: The Subtle Art of Self Marketing

Peter K. Young

No Brag Just Fact: The Subtle Art of Self Marketing by Peter K. Young

Reviewed by Jack Magnus for Readers' Favorite

No Brag--Just Fact: The Subtle Art of Self-Marketing is a self-help non-fiction business book written by Peter K. Young. The author has experience in a number of different fields, and he builds the story of his life and Work (capitalization is deliberate here) for the reader to see and learn from in this book. It's all part of his method for self-marketing. He knows many wince and cringe at the thought of marketing themselves, often a clumsy attempt at best which comes off as bragging and is guaranteed to bore the listener to tears. Young shows, through...

2017 / 4 / 14
$6.99

£5.54
€6.35
Ca$9.60
Au$9.58
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Are You Brand Dead? The Creativeans BrandBuilder

Yulia Saksen & Judy Tham & Kimming Yap

Are You Brand Dead? The Creativeans BrandBuilder by Yulia Saksen & Judy Tham & Kimming Yap

Branding always seems to be shrouded with mystery. What is branding? How do we brand anything? Why can

2017 / 4 / 6
$8.99

£7.12
€8.17
Ca$12.34
Au$12.33
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Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions

Rich Leigh

Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions by Rich LeighA fascinating book that presents a critical examination of PR by exploring some of the most interesting, widely-accepted myths that permeate the industry.
2017 / 4 / 5
$19.95

£15.81
€18.13
Ca$27.39
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Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques

Steven Struhl

Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques by Steven StruhlThe goal of Artificial Intelligence Marketing and Predicting Consumer Choice is to explain and contrast the widely differing approaches to predictive analytics and predicting consumer choice, in practical terms that are grounded in business reality.
2017 / 4 / 4
$29.95

£23.73
€27.22
Ca$41.12
Au$41.06
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The SEO Battlefield: Winning Strategies for Search Marketing Programs

Anne Ahola Ward

The SEO Battlefield: Winning Strategies for Search Marketing Programs by Anne Ahola Ward

Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you

2017 / 4 / 2
$33.99

£26.93
€30.89
Ca$46.67
Au$46.60
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Superfandom: How Our Obsessions are Changing What We Buy and Who We Are

Zoe Fraade-Blanar & Aaron M. Glazer

Superfandom: How Our Obsessions are Changing What We Buy and Who We Are by Zoe Fraade-Blanar & Aaron M. Glazer

An in-depth look at the influence of fans

2017 / 4 / 2
$26.23

£20.78
€23.84
Ca$36.01
Au$35.96
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Tandem Leadership: How Your #2 Can Make You #1

Gina Catalano

Tandem Leadership: How Your #2 Can Make You #1 by Gina CatalanoLead your business to greater success with less work and less stress!
2017 / 4 / 2
$12.99

£10.29
€11.81
Ca$17.83
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The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wis

Tara-Nicholle Nelson

The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wis by Tara-Nicholle NelsonThe Transformational Consumer
2017 / 3 / 31
$26.95

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Behind the Cover: A Ghostwriter's Guide to Authoring Your Own Business Book

Karen Rowe

Behind the Cover: A Ghostwriter's Guide to Authoring Your Own Business Book by Karen Rowe

Writing a book is a game changer for your business. It can increase your credibility, get you more clients, allow for strategic partnerships and let you charge higher rates. You already know you are long overdue to finish and publish your bestseller. But the biggest problem with writing a book is… writing the damn book! It

2017 / 3 / 30
$7.99

£6.33
€7.26
Ca$10.97
Au$10.95
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Strategic Marketing Management and Tactics in the Service Industry

Tulika Sood

Strategic Marketing Management and Tactics in the Service Industry by Tulika SoodCustomer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners,...
2017 / 3 / 30
$210.00

£166.37
€190.85
Ca$288.31
Au$287.91
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How to Create a Trade Mark, Protect it and Build your Brand: Liam Birkett

Liam M. Birkett

How to Create a Trade Mark, Protect it and Build your Brand: Liam Birkett by Liam M. Birkett

You will benefit from knowing the direct route to creating a strong branding. Everything in this book is fully supported with a wide range of examples from real life experiences. I will save you time, money and heartache by telling you what to do and what to avoid. Read how dangers can be avoided, businesses improved, new angles for old business, create new lines and obtain free publicity.

Learn how to go about devising your trade mark. The essential steps to ensure that you can use, register and protect it. Read how easy it is to add value to your brand and use branding to get free publicity....

2017 / 3 / 29
$9.99

£7.91
€9.08
Ca$13.72
Au$13.70
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Jumpstart Your Platform: A Beginners Guide to Finding Your Audience Through Social Media

La Counte Scott

Jumpstart Your Platform: A Beginners Guide to Finding Your Audience Through Social Media by La Counte Scott

Platform. It can make or break a writer. If you have it, then get ready for publishers to offer you contracts; and if you don

2017 / 3 / 27
$3.99

£3.16
€3.63
Ca$5.48
Au$5.47
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Law & Advertising: A Guide to Current Legal Issues

Dean K. Fueroghne

Law & Advertising: A Guide to Current Legal Issues by Dean K. FueroghneIn this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection.
2017 / 3 / 26
$94.99

£75.25
€86.33
Ca$130.41
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A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts

Bev Burgess & Dave Munn

A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts by Bev Burgess & Dave MunnExplores the development of account-based marketing (ABM) as a business practice, the pitfalls to avoid, and a step-by-step process for those wishing to set up an ABM programme and run it strategically.
2017 / 3 / 25
$39.95

£31.65
€36.31
Ca$54.85
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Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

Gregory V. Diehl

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible by Gregory V. Diehl

Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing

2017 / 3 / 24
$9.99

£7.91
€9.08
Ca$13.72
Au$13.70
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Audio Branding: Using Sound to Build Your Brand

Laurence Minsky & Colleen Fahey

Audio Branding: Using Sound to Build Your Brand by Laurence Minsky & Colleen FaheyAudio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality.
2017 / 3 / 24
$29.95

£23.73
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Brand Is Destiny: The Ultimate Bottom Line

Marc H. Rudov

Brand Is Destiny: The Ultimate Bottom Line by Marc H. Rudov

Written for CEOs and entrepreneurs, this powerful book explains how and why a brand establishes your company

2017 / 3 / 22
$12.99

£10.29
€11.81
Ca$17.83
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Identity Crisis: Health Care Branding's Hidden Problems and Proven Strategies to Solve Them

Vince Parry

Identity Crisis: Health Care Branding's Hidden Problems and Proven Strategies to Solve Them by Vince Parry

Identity Crisis: Health Care Branding's Hidden Problems and Proven Strategies to Solve Them

The inside story on avoiding the pitfalls and mastering the craft of healthcare branding.

Whether it

2017 / 3 / 21
$35.95

£28.48
€32.67
Ca$49.36
Au$49.29
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Online or Flatline: The Small Business Owner's Guide to Digital Marketing

Choat Nick

Online or Flatline: The Small Business Owner's Guide to Digital Marketing by Choat Nick

Digital marketing is a daunting task for many small business owners. It often seems intimidating and complicated, and the benefits are not easily measured, but without it, many businesses die out. In Online or Flatline, Nick Choat offers compelling reasons to get your business online and easy-to-use tools to make it possible:

  • How to set up an attractive webpage
  • How to prioritize your social media efforts
  • How to use review feedback to interact with customers
  • How to optimize your ability to be found on Google
  • How to combine traditional and digital advertising
  • and many more

Nick Choat has witnessed the...

2017 / 3 / 20
$4.99

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Secret Sauce: How to Pack Your Messages with Persuasive Punch

Harry Mills

Secret Sauce: How to Pack Your Messages with Persuasive Punch by Harry MillsWhen it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages.
2017 / 3 / 14
$12.95

£10.26
€11.77
Ca$17.78
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05/27/2017
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