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Public Relations

In public relations an organization manages the flow of information to the public, especially, to investors, voters, employees, and other stakeholders. The goal is to have these groups have a certain point of view about the organization.

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New in Public RelationsHot ListHot AuthorsBestsellersMost WishedTop Reviews
 
    Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions by Rich Leigh    How to Create a Trade Mark, Protect it and Build your Brand: Liam Birkett by Liam M. Birkett    Symbolic Innovations: Lessons from Health Services and Higher Education Organizations by J. David Johnson    Agile PR: Expert Messaging in a Hyper-Connected, Always-On World by Marian Salzman & The Team At Havas Pr    In Your Creative Element: The Formula for Creative Success in Business by Claire Bridges    CSR 2.0 and the New Era of Corporate Citizenship by Mark Anthony Camilleri    Arctic Silver A Little Spam Will Do YA: A case study on astroturfing,spam,fake on line reviews in the gaming PC after market by Ed Bernaise    Primer of Public Relations Research, Third Edition by Don W. Stacks    Branding Hoover's FBI: How the Boss's PR Men Sold the Bureau to America by Matthew Cecil    Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations by Lawrence W. Nolte    Managing Public Relations and Brand Image through Social Media by Anurag Singh    Summary of Ask: by Ryan Levesque | Key Takeaways, Analysis & Review by Instaread Summaries    Female Business Owners in Public Relations: Constructing Identity at Home and at Work by Allison Weidhaas    The Thought Leadership Manual: How to grab your clients' attention with powerful ideas by Tim Prizeman    Ethics in Public Relations: A Guide to Best Practice by Patricia J. Parsons    Marketing Democracy: Public Opinion and Media Formation in Democratic Societies by Romain Laufer & Catherine Paradeise    Mastering the New Media Landscape: Embrace the Micromedia Mindset by Barbara Cave Henricks & Rusty Shelton    Planning and Managing Public Relations Campaigns: A Strategic Approach by Anne Gregory    Media Interview Techniques: A Complete Guide to Media Training by Robert Taylor    Please Delete: How Leadership Hubris Ignited a Scandal and Tarnished a University by John Nathan Diamond    Campaigns that Shook the World: The Evolution of Public Relations by Danny Rogers    Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow by Al GOLIN    Event Planning and Management: A Practical Handbook for PR and Events Professionals by Ruth Dowson & David Bassett    Trust Me, PR Is Dead by Robert Phillips    Creating a Culture of Integrity: Business Ethics for the 21st Century by Andrea Spencer-Cooke & Fran van Dijk    SPINOLOGY: Transform Your Media Spin Into Business Gold by Sherry Klinger & Wendy P. Basil PhD    Liar's Paradise: The Seven Degrees of Corporate Deceit by Graham Edmonds    Brand Psychology: Consumer Perceptions, Corporate Reputations by Jonathan Gabay    Chartered Public Relations: Lessons from Expert Practitioners by Stephen Waddington    The Reputation Risk Handbook: Surviving and Thriving in the Age of Hyper-Transparency by Andrea Bonime-Blanc    The First?100?Days on the Job: How to plan, prioritize and build a sustainable organisation by Anne Augustine    The Bonner Business Series â¿¿ Media Relations by Allan Bonner    Trust Us, We're Experts PA: How Industry Manipulates Science and Gambles with Your Future by Sheldon Rampton & John Stauber    Bang! Getting Your Message Heard in a Noisy World by Linda Kaplan Thaler & Robin Koval    Corporate Discourse by Ruth Breeze    Powerful PR Strategies for Success (Collection) by Deirdre K. Breakenridge & Brian Solis    The PR Professional's Handbook: Powerful, Practical Communications by Caroline Black    The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed by Jennefer Witter    Activate! Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win In the Digital Age by Gal S. Borenstein    Evaluating Public Relations: A Guide to Planning, Research and Measurement by Tom Watson & Paul Noble    Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals by Andrew Griffin    How to Perform Online Reputation Management - The Guide to Proactive Reputation Management, Reputation Monitoring and Crisis Man by Anne Marie    The Soul of the Corporation: How to Manage the Identity of Your Company by John Kimberly & Hamid Bouchikhi    Public Affairs in Practice: A Practical Guide to Lobbying by Stuart Thomson    Guerrilla P.R. by Michael Levine    The Fall of Advertising and the Rise of PR by Al Ries & Laura Ries    Guerrilla P.R. 2.0 by Michael Levine    Pitch Perfect: How to Say It Right the First Time, Every Time by Bill McGowan    Spin Sucks: Communication and Reputation Management in the Digital Age by Gini Dietrich    Maximizing The Value of Analyst Relations by Geoff Roach & Lisa Perri

Products in Public Relations

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Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions

Rich Leigh

Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions by Rich LeighA fascinating book that presents a critical examination of PR by exploring some of the most interesting, widely-accepted myths that permeate the industry.
2017 / 4 / 5
$19.95

£15.81
€18.13
Ca$27.39
Au$27.35
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How to Create a Trade Mark, Protect it and Build your Brand: Liam Birkett

Liam M. Birkett

How to Create a Trade Mark, Protect it and Build your Brand: Liam Birkett by Liam M. Birkett

You will benefit from knowing the direct route to creating a strong branding. Everything in this book is fully supported with a wide range of examples from real life experiences. I will save you time, money and heartache by telling you what to do and what to avoid. Read how dangers can be avoided, businesses improved, new angles for old business, create new lines and obtain free publicity.

Learn how to go about devising your trade mark. The essential steps to ensure that you can use, register and protect it. Read how easy it is to add value to your brand and use branding to get free publicity....

2017 / 3 / 29
$9.99

£7.91
€9.08
Ca$13.72
Au$13.70
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Symbolic Innovations: Lessons from Health Services and Higher Education Organizations

J. David Johnson

Symbolic Innovations: Lessons from Health Services and Higher Education Organizations by J. David JohnsonOrganizations are often rewarded for doing the trendy and flashy, as the recent fashionable university efforts related to Massively Open Online Course's demonstrate all too clearly. Innovations demonstrate many things symbolically to external stakeholders: you are on the cutting edge, you are the future, you are worthy of investment, you can respond to competitive pressures, you are attuned to a larger world, and so on. Ultimately, unfortunately, it is often not the work you do, but what your efforts stand for symbolically that is critical to evaluations of work performance. Here we will explore...
2017 / 3 / 20
$34.00

£26.94
€30.90
Ca$46.68
Au$46.61
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Agile PR: Expert Messaging in a Hyper-Connected, Always-On World

Marian Salzman & The Team At Havas Pr

Agile PR: Expert Messaging in a Hyper-Connected, Always-On World by Marian Salzman & The Team At Havas PrPublic relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR reveals how to: Use newscrafting to help clients be the news • Personalize pitches to reporters and bloggers • Master the art of storytelling • Break through Web clutter • Create branded hashtags that get shared • Bump clients to the top of online searches • Gain exposure at SXSW,...
2017 / 3 / 12
$29.95

£23.73
€27.22
Ca$41.12
Au$41.06
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In Your Creative Element: The Formula for Creative Success in Business

Claire Bridges

In Your Creative Element: The Formula for Creative Success in Business by Claire BridgesBased on the periodic table, In Your Creative Element follows nine groupings of 62 creative elements and covers the principles, values and attitudes associated with creativity.
2017 / 2 / 27
$29.95

£23.73
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CSR 2.0 and the New Era of Corporate Citizenship

Mark Anthony Camilleri

CSR 2.0 and the New Era of Corporate Citizenship by Mark Anthony CamilleriResponsible behaviors in the realm of business continue to remain a crucial component of organizational development. By exploring core aspects of contemporary corporate strategies, businesses can create more value in social welfare initiatives. CSR 2.0 and the New Era of Corporate Citizenship is an authoritative reference source for the latest scholarly research on the ways in which corporate entities can implement responsible strategies and create synergistic value for both businesses and society. Featuring extensive coverage across a range of relevant perspectives and topics, such as corporate...
2017 / 2 / 25
$190.00

£150.52
€172.68
Ca$260.85
Au$260.49
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Arctic Silver A Little Spam Will Do YA: A case study on astroturfing,spam,fake on line reviews in the gaming PC after market

Ed Bernaise

Arctic Silver A Little Spam Will Do YA: A case study on astroturfing,spam,fake on line reviews in the gaming PC after market by Ed Bernaise

This is a compilation of articles as published on the Edstech reports blog and CNNireport

In the Spirit of Academia we picked a product called Arctic Silver 5 whom is one of the most egregious Astroturfers as they have used just about every single Black Hat technique known to the world of SEO to buck the system.

The book here is a compilation of articles published in CNN online and the eds tech report blogs and is a case study of internet web spam and astroturfing

It is in this spirit of investigation and academia that we purposely focused on a single product and manufacturer in order to fully...

2016 / 10 / 21
$3.99

£3.16
€3.63
Ca$5.48
Au$5.47
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Primer of Public Relations Research, Third Edition

Don W. Stacks

Primer of Public Relations Research, Third Edition by Don W. StacksThousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features...
2016 / 10 / 13
$65.00

£51.50
€59.07
Ca$89.24
Au$89.11
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Branding Hoover's FBI: How the Boss's PR Men Sold the Bureau to America

Matthew Cecil

Branding Hoover's FBI: How the Boss's PR Men Sold the Bureau to America by Matthew Cecil
2016 / 10 / 6
$29.95

£23.73
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Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations

Lawrence W. Nolte

Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations by Lawrence W. NolteFundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization to its social, political, and economic environment. Practical guidelines for implementing public relations activities are given.
This book is comprised of 30 chapters and begins with an assessment of the nature of public relations, including its function and its ecological concept. Historical highlights in the field of public relations...
2016 / 7 / 15
$93.95

£74.43
€85.38
Ca$128.99
Au$128.80
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Managing Public Relations and Brand Image through Social Media

Anurag Singh

Managing Public Relations and Brand Image through Social Media by Anurag SinghEach consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand's reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization's actions. Participation in social media is mandatory for a brand's success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary...
2016 / 5 / 20
$195.00

£154.49
€177.22
Ca$267.72
Au$267.34
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Summary of Ask: by Ryan Levesque | Key Takeaways, Analysis & Review

Instaread Summaries

Summary of Ask: by Ryan Levesque | Key Takeaways, Analysis & Review by Instaread Summaries

Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy… Create a Mass of Raving Fans… and Take Any Business to the Next Level: by Ryan Levesque | Key Takeaways, Analysis & Review

Preview:

Ask, by Ryan Levesque, details the Ask Formula, including the Survey Funnel Formula, that teaches businesses the best way to connect with current and potential customers by cleverly asking them what they want and creating products and marketing to suit those needs. These formulas are repeatable and may provide predictable outcomes, but it is also dynamic, flexible, and...

2016 / 5 / 17
$2.99

£2.37
€2.72
Ca$4.11
Au$4.10
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Female Business Owners in Public Relations: Constructing Identity at Home and at Work

Allison Weidhaas

Female Business Owners in Public Relations: Constructing Identity at Home and at Work by Allison WeidhaasFemale Business Owners in Public Relations examines how female business owners in public relations construct and communicate their personal and professional identities.
2016 / 5 / 1
$79.99

£63.37
€72.70
Ca$109.82
Au$109.66
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The Thought Leadership Manual: How to grab your clients' attention with powerful ideas

Tim Prizeman

The Thought Leadership Manual: How to grab your clients' attention with powerful ideas by Tim PrizemanThe ability to create insights that grab the attention of clients and the media has become one of the most important marketing challenges for businesses selling high-value services. Yet there is even less advice available on how to create the all-important stream of great ideas. This book fills the gap.
2016 / 4 / 23
$6.99

£5.54
€6.35
Ca$9.60
Au$9.58
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Ethics in Public Relations: A Guide to Best Practice

Patricia J. Parsons

Ethics in Public Relations: A Guide to Best Practice by Patricia J. ParsonsPractice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights.
2016 / 3 / 31
$34.95

£27.69
€31.76
Ca$47.98
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Marketing Democracy: Public Opinion and Media Formation in Democratic Societies

Romain Laufer & Catherine Paradeise

Marketing Democracy: Public Opinion and Media Formation in Democratic Societies by Romain Laufer & Catherine Paradeise
2016 / 3 / 16
$55.95

£44.33
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Ca$76.81
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Mastering the New Media Landscape: Embrace the Micromedia Mindset

Barbara Cave Henricks & Rusty Shelton

Mastering the New Media Landscape: Embrace the Micromedia Mindset by Barbara Cave Henricks & Rusty SheltonThe New Way to Get Noticed
New York Times
2016 / 1 / 26
$17.95

£14.22
€16.31
Ca$24.64
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Planning and Managing Public Relations Campaigns: A Strategic Approach

Anne Gregory

Planning and Managing Public Relations Campaigns: A Strategic Approach by Anne GregoryDrive events rather than be driven by them with the techniques laid out in the new edition of this popular definitive guide.
2015 / 11 / 27
$37.50

£29.71
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Media Interview Techniques: A Complete Guide to Media Training

Robert Taylor

Media Interview Techniques: A Complete Guide to Media Training by Robert TaylorThe complete guide to media interviews for all PR and press officers and their clients tasked with representing themselves or their organizations to confidently deliver a key message across channels, even in crisis conditions.
2015 / 11 / 13
$24.95

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Please Delete: How Leadership Hubris Ignited a Scandal and Tarnished a University

John Nathan Diamond

Please Delete: How Leadership Hubris Ignited a Scandal and Tarnished a University by John Nathan Diamond

"I'VE MADE A TERRIBLE MISTAKE."

So confessed Joy Sharp, a longtime budget director for the University of Arkansas. Trembling and unsteady, she informed her boss that she had lost control of their division's finances.

It was an understatement. University leaders would soon discover that Sharp had routinely spent millions of dollars beyond what was available, shifting money from one account to another in what the university's treasurer described as "deliberate efforts to disguise" her division's true financial condition. In a private email, University Chancellor G. David Gearhart bemoaned that Sharp's...

2015 / 10 / 30
$7.99

£6.33
€7.26
Ca$10.97
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05/29/2017
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