How do you make the most with your ideas? Go inside the magic industry, with a true insider.
Learn how to take an idea, form and shape it into a successful product in the magic marketplace. Includes resource lists and important contact information, as well as two wonderful guest contributions by Hank Schwaeble on contracts and corporations. (Particularly the article on contracts is some of the best and most useful information you will find short of consulting with a lawyer.)
Download the first chapter of the ebook here.
For 10 years, Maxwell Murphy led Penguin Magic, the largest magic retailer on the Internet. He sold millions of dollars of magic, produced dozens of best-selling products, worked with many of the top inventors in magic, and even lived on top of a magic factory in India. There are few who know more about marketing magic than Maxwell Murphy.
Historically, magic inventors haven't fared well. Dealers and distributors have had an information advantage, and often times, they've used it. Countless inventors have settled for 1/10th of what they could have earned. This ebook levels the playing field. Maxwell opens his playbook and his Rolodex, so you can succeed as a magic inventor and help take the industry to the next level.
"This is the book I wish I had 10 years ago." - Uday Jadugar
You'll find answers to many questions including:
"A highly recommended read and study. If every inventor, artist, and producer read this it would help them be more successful while raising the bar in magic." - Tim Trono
"I'm in awe of your candor and mastery of the inner-workings of the magic industry. I think this book will improve the quality of marketed magic and maximize an individual's ability to profit from it. Bravo!" - Joshua Jay
"Essential reading if you're interested in selling a magic trick you've invented." - Acar Altinsel
"The magic industry is different than any industry on earth. It took me 10 years to figure it out. This little book contains everything I wish I'd have known from the start. There's a ton of information and strategic advice in the book. If by the end I haven't answered all your questions, the book comes with unlimited email support." - Maxwell Murphy
- How big is the magic market?
- How many units can I expect to sell?
- How does pricing work? Wholesale? Retail?
- What kinds of deals are out there for magic inventors?
- Should I self-produce?
- What product format should I choose?
- How can I bring my idea to life?
- Who should I work with?
- The Six Different Magic Customers
- What the Big Name Magic Inventors Did
- How to Maximize the Size of Your Deal
- The Most Important Terms in Any Contract
- Three Questions to Ask During Production
- Why the Smallest Ad is Often the Best Deal
- Strategy for Maximizing Sales of a New Item
- What's the Magic Market Going to Look Like in 100 Years?
- Profiles of Key Players in the Magic Industry
1st edition 2012, 150 pages.
Table of Contents
word count: 60416 which is equivalent to 241 standard pages of text